U.S. Smart Home Market Size, Share & Trends Analysis Report By Product (Security & Access Controls, HVAC, Home Healthcare, Home Appliances), By Protocols (Wired Protocols, Hybrid), By Application (New Construction, Retrofit), And Segment Forecasts

Published Date: April - 2025 | Publisher: MIR | No of Pages: 260 | Industry: technology | Format: Report available in PDF / Excel Format

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U.S. Smart Home Market Size & Trends

The size of the U.S. smart home market was estimated to be USD 23.72 billion in 2024 and is expected to grow at a CAGR of 23.4% during the period 2025-2030. The market is witnessing rapid growth, led by an increased emphasis on energy efficiency and sustainability. Consumers are increasingly embracing smart thermostats, lighting, and energy monitoring products to control utility bills and streamline energy usage. Government incentives, such as tax credits and state-level energy conservation programs, are also driving the adoption of these technologies.

Increasing green awareness is also prompting residential consumers to adopt solutions that minimize carbon footprints. With ongoing uncertainty in energy prices, the demand for smart energy management technologies in the industry will continue to be robust.

The sector is being greatly influenced by the adoption of AI-based voice assistants like Amazon Alexa, Google Assistant, and Apple Siri. These platforms allow users to control various devices effortlessly, which improves convenience and user experience. Ongoing development in natural language processing and machine learning is also enhancing the functionality and personalization of smart home ecosystems. As customer demand for smart, responsive systems increases, manufacturers are integrating voice and AI technologies into an increasing number of devices. This trend is a primary driver of innovation and growth in the industry.

Security issues are a primary driver of industry growth, especially through demand for smart cameras, video doorbells, and integrated alarm systems. Customers appreciate real-time notifications, remote monitoring, and cloud storage features that these intelligent security solutions offer. The increasing crime rates in some urban regions and growing awareness of personal security have driven product adoption. Insurance providers are also providing premium discounts for houses with certified smart security systems, further encouraging adoption. This trend highlights the strategic position of security in defining the future direction of the industry.

The intelligent kitchen category is on the verge of becoming a prime source of innovation in the marketplace. Consumers are embracing smart refrigerators, ovens, dishwashers, and coffee machines that can be operated through mobile apps or voice commands. They not only offer convenience but also help save energy and enhance the cooking experience. Companies are embedding more AI and IoT capabilities to offer recipe ideas, inventory monitoring, and order automation. The kitchen is becoming connected living central, supporting the growth of the industry.

Increasing emphasis on smart exteriors, smart garages, and driveway monitoring systems is driving the diversification of the U.S. smart home market. Consumers are embracing smart garage door openers with geofencing, real-time notifications, and app control to increase convenience and security. Integrated camera systems and license plate recognition technology are being added to track visitor traffic. These capabilities are especially attractive to suburban families, where car security and automated entry are top concerns. This outdoor extension is an addition to the in-home automation system within the industry.

Remote work is now a permanent reality in many homes, and the market is responding to accommodate these changing professional requirements. Intelligent solutions such as noise-cancelling window technology, room-specific lighting automation, and climate control equipment-are revolutionizing home office spaces. Upgrades that center around connectivity, such as mesh Wi-Fi networks and smart conferencing technology, are taking priority. Employers are even paying for some home upgrades to enhance remote productivity. This commercial use-case is driving a new demand category that blends smart home convenience with business functionality.

The growing demand for smart, connected home automation is greatly impacting the industry, and market leaders Amazon and Google are spearheading this trend with their strong ecosystem-driven strategies. Both of these tech giants have expertise in crafting AI-based platforms, Alexa and Google Assistant, which facilitate control of numerous smart devices through central control. Their competitive advantage is in providing both proprietary products, like Amazon Echo and Nest Thermostats, and wide compatibility with third-party devices. Moreover, their open software development kits (SDKs), robust developer communities, and large retail networks increase their market scalability and integration capabilities. As a result, these ecosystems have become the preferred platform for consumers entering the market.

Report Coverage & Deliverables

PDF report & online dashboard will help you understand

  • Competitive benchmarking
  • Historical data & forecasts
  • Company revenue shares
  • Regional opportunities
  • Latest trends & dynamics

Product Insights

Market Analysis

The security & access control segment led the market with a position of more than 28% in 2024. The segment is experiencing high growth as homeowners are increasingly focusing on safety, surveillance, and convenience. The growth is fueled by the increasing use of smart door locks, video doorbells, motion detectors, and combined alarm systems that offer real-time notifications and remote control through smartphones. The need for functionalities such as facial recognition, two-factor authentication, and threat detection based on artificial intelligence is transforming customer expectations in home security. Furthermore, integration of these systems with voice assistants and mobile ecosystems increases user experience and operational efficiency. Smart access control solutions are becoming key elements of contemporary home automation systems as residential security shifts towards being proactive and personalized.

The home healthcare segment will see the highest CAGR of more than 30% between 2025 and 2035. The home healthcare segment is becoming an important growth area, driven by the aging population, management of chronic diseases, and growing preference for in-home medical treatment. Intelligent devices like remote patient monitoring systems, networked blood pressure monitors, glucose meters, and medication reminders facilitate ongoing care outside the walls of traditional healthcare. These technologies enable real-time transmission of health data to caregivers and healthcare professionals, enabling timely interventions and better patient outcomes. Voice-controlled support, emergency response systems, and AI-powered health analytics further improve the efficiency and safety of home care. With healthcare transitioning to more patient-focused and cost-efficient models, smart home healthcare solutions are increasingly becoming essential to improve quality of life and decrease hospital dependency.

Protocol Insights

The hybrid protocols segment led the market with the highest share in 2024 due to its capability to blend the advantages of both wired and wireless technologies harmoniously. The hybrid smart home system is gaining popularity in the U.S. market. The new method provides greater connectivity and flexibility by allowing devices to exchange information over power lines or other available infrastructure, thereby not disrupting Wi-Fi networks. The capacity to utilize power lines for communication minimizes the requirement for supplementary routers, making installation and network management easier for consumers. Therefore, hybrid systems are becoming increasingly popular among homeowners who value reliability, efficiency, and less complicated setup in their smart home solutions. With the increasing need for affordable and high-performance systems, hybrid protocols are emerging as a go-to option in the developing market.

The wireless protocols segment is likely to experience the highest CAGR between 2025 and 2035. The growth of wireless protocols is fueled by the integration of IoT devices and cutting-edge technologies such as AI and machine learning, allowing for effortless automation and connectivity. With consumers looking for energy-efficient, sustainable, and personalized solutions, wireless systems provide flexibility and ease of installation. Smart devices' affordability, along with such innovations as virtual assistants controlled through voice, have fueled adoption at a faster rate. Wi-Fi 6 rollouts provide robust, high-speed connectivity for an increasing number of devices, matching the demand for high-performance systems. In addition, the recent trends in LPWAN technology and 5G technology are driving wireless communications, making smart homes smarter and more efficient while improving security, energy management, and device connectivity.

Application Insights

The retrofit segment was the market leader in 2024 with the highest share. The rising emphasis on sustainability and minimization of carbon footprints is promoting the rising demand for energy-efficient smart home solutions in the U.S. Households are increasingly adopting retrofit solutions like smart thermostats, efficient lighting, and smart power outlets to track and control energy usage. These gadgets not only offer convenience but also assist in reducing utility bills by maximizing energy consumption based on real-time information. As more and more consumers become aware of the cost savings and environmental advantages of energy-efficient smart devices, this trend is likely to pick up steam. Retrofit solutions provide an affordable means for homeowners to become energy efficient without undergoing complete home renovation.
The new construction segment is anticipated to experience the highest CAGR during 2025-2035. The increasing demand for smart homes is heavily impacting the new construction segment of the U.S. housing market. Homebuyers are increasingly looking for homes that come with smart technologies, including smart lighting, thermostats, and security systems as standard features. The builders are meeting this demand by installing these devices in new homes, usually as part of a wider trend towards new, high-tech living spaces. These homes provide more convenience, energy efficiency, and security, which are appealing selling features to buyers. The new construction market will likely keep on developing as people increasingly become familiar with the advantages of integrated smart technology in everyday living.

Key U.S. Smart Home Company Insights

Some of the key players operating in the market include Google LLC and Apple Inc.

  • Apple Inc. remains a mature and influential player in the U.S. smart home ecosystem through its HomeKit platform. Its strength lies in privacy-focused, tightly integrated smart devices like HomePod and Apple TV that serve as smart home hubs. The company's premium branding and loyal customer base give it a unique advantage in maintaining long-term user engagement. As Apple continues to invest in AI and edge computing, its smart home offerings are expected to grow in capability and market share.

  • Google LLC has cemented its position through the Nest ecosystem, offering products such as thermostats, cameras, and doorbells with built-in Google Assistant. The company’s focus on machine learning and context-aware automation gives it a competitive edge in intelligent home experiences. Google’s integration with Android and broad third-party compatibility attracts a wide U.S. consumer base. Its commitment to sustainability and smart city initiatives further enhances its role in shaping the future of home automation.

Arlo Technologies and Xiaomi are some of the emerging participants in the U.S. smart home market.

  • ArloTechnologies is rapidly expanding in the U.S. smart home market with its advanced wireless security camera systems. Known for user-friendly interfaces and high-quality video, Arlo appeals to consumers looking for easy DIY security solutions. Its cloud-based services and AI-driven motion detection features make it a go-to choice in the evolving smart surveillance segment. As demand for remote home monitoring grows, Arlo continues to scale its presence.

  • Xiaomi is emerging in the U.S. through competitively priced smart home products such as smart bulbs, robot vacuums, and security cameras. Its ecosystem approach, centered around the Mi Home app, provides an integrated smart living experience. Although it is more dominant in Asian markets, Xiaomi's expanding compatibility with U.S. voice assistants and platforms is boosting its local adoption. Its affordability and expanding product range position it as a promising challenger in the U.S. market.

Key U.S. Smart Home Companies

The following are the leading companies in the U.S. smart home market. These companies collectively hold the largest market share and dictate industry trends.

Recent Developments

  • In March 2025, Schneider Electric unveiled its new 10,500-square-foot Energy Innovation Center in Houston, Texas, strategically located in the city's renowned energy corridor. This state-of-the-art facility is designed to showcase AI-driven solutions and serves as a training hub for industry professionals, featuring an interactive control room that simulates real-world industrial scenarios across various sectors. The center underscores Schneider Electric's commitment to advancing digital transformation in energy management and automation, aligning with its EUR 2 billion investment plan for 2024–2035 to support growing demands in digitalization, automation, and manufacturing.

  • In February 2025, ADT introduced ADT+, a smart home security platform that integrates proprietary ADT hardware with Google Nest devices for a unified user experience. The platform offers AI-powered insights, real-time alerts, and allows users to control security features like cameras, locks, and thermostats through one app. ADT also launched Trusted Neighbor, a service that enables homeowners to grant temporary, secure access to their homes via the app, modernizing how people share home access.

U.S. Smart Home Market Report Scope

Report Attribute

Details

Market size value in 2025

USD 29.42 billion

Revenue forecast in 2030

USD 84.20 billion

Growth rate

CAGR of 23.4% from 2025 to 2035

Base year for estimation

2024

Historical data

2018 - 2023

Forecast period

2025 - 2035

Quantitative units

Revenue in USD million/billion, and CAGR from 2025 to 2030

Report Product

Revenue forecast, company ranking, competitive landscape, growth factors, and trends

Segments covered

Product, protocol, application

Key companies profiled

ADT Inc.; Apple Inc.; Arlo Technologies; Ecobee; Google LLC; Honeywell International; Lutron Electronics Co., Inc.; Panasonic Corporation; Samsung Electronics; Schneider Electric; Sony Corporation; Vivint, Inc.; Xiaomi.

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U.S. Smart Home Market Report Segmentation

This report forecasts revenue growth at the country level and provides an analysis of the latest technological trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the U.S. smart home market report based on product, protocols, and application

  • Product Outlook (Revenue, USD Million, 2018 - 2035)

    • Security & Access Controls

      • Security Cameras

      • Video Door Phones

      • Smart Locks

      • Remote Monitoring Software & Services

      • Others

    • Lighting Control

      • Smart Lights

      • Relays & Switches

      • Occupancy Sensors

      • Dimmers

      • Other Products

    • Entertainment Devices

      • Smart Displays/TV

      • Streaming Devices

      • Sound bars and Speakers

    • HVAC

      • Smart Thermostats

      • Sensors

      • Smart Vents

      • Others

    • Smart Kitchen Appliances

      • Refrigerators

      • Dish Washers

      • Cooktops

      • Microwave/Ovens

    • Home Appliances

      • Smart Washing Machines

      • Smart Water Heaters

      • Smart Vacuum Cleaners

    • Smart Furniture

    • Home Healthcare

    • Other Devices

  • Protocol Outlook (Revenue, USD Million, 2018 - 2035)

    • Wireless Protocols

      • ZigBee

      • Wi-Fi

      • Bluetooth

      • Z Wave

      • Others

    • Wired Protocols

    • Hybrid

  • Application Outlook (Revenue, USD Million, 2018 - 2035)

    • New Construction

    • Retrofit

 

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