Global Ultrathin Portables (Ultrabooks and MacBook Air) Market By Type (Ultra-thin Notebook, Tablet), By Application (Commercial, Personal), By Geographic Scope And Forecast
Published Date: January - 2025 | Publisher: MIR | No of Pages: 320 | Industry: ICT | Format: Report available in PDF / Excel Format
View Details Buy Now 2890 Download Sample Ask for Discount Request CustomizationGlobal Ultrathin Portables (Ultrabooks and MacBook Air) Market By Type (Ultra-thin Notebook, Tablet), By Application (Commercial, Personal), By Geographic Scope And Forecast
Ultrathin Portables (Ultrabooks and MacBook Air) Market Insights
Ultrathin Portables (Ultrabooks and MacBook Air) Market size was valued at USD 30 Billion in 2022 and is projected to reach USD 50 Billion by 2030, growing at a CAGR of 7.4% from 2024 to 2030.
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The increasing demand from customers for compact, high-performing computers is driving a considerable expansion in the market for ultrathin portables, such as ultrabooks and MacBook Air. These devices are preferred by professionals, students, and casual users alike because they offer the best possible blend of portability, functionality, and elegance. As lives become increasingly mobile, manufacturers are being driven to develop in this field by users' desire for devices that can offer high levels of productivity without being cumbersome. This has led to a huge increase in the adoption of ultrathin portable devices, particularly in tech-savvy and urban areas.
Manufacturers in this industry are focusing on enhancing battery life, computational power, and display quality while keeping a sleek and straightforward form factor. When Intel introduced the Ultrabook idea in 2011, it revolutionized this market by setting a new standard for laptop design. Apple's MacBook Air, which is well-known for its sophisticated design and seamless integration with the Apple ecosystem, is another significant product. These gadgets commonly feature modern CPUs, like the Intel Core i7 and Apple M-series chips, to deliver more performance with lower power consumption. The shift to online learning and remote employment has also significantly raised demand for these minuscule devices.
The market for gaming laptops, which is one of the important categories closely associated with ultrathin portables, is still developing in tandem with these devices. Although portability has historically taken a backseat to performance in gaming laptops, this distinction is starting to become less clear. Producers are making an effort to provide robust gaming laptops with more svelte forms so that customers can benefit from enhanced gaming performance together with portability. Thus, the gaming laptop market's advancements, especially in terms of graphics and computing power, are helping the ultrathin portable sector.
As the business expands, companies are focusing on differentiating their devices with unique features like enhanced security, better display technology, and faster charging capabilities. In addition to IT aficionados, a wide range of people with various professional backgrounds find these technologies appealing. Companies in the ultrathin portables market are expected to introduce more affordable models to appeal to budget-conscious consumers, which would encourage additional expansion.
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Ultrathin Portables (Ultrabooks and MacBook Air) Market Key Takeaways
- Regional Contributions In 2023, North America accounted for 35% of the total revenue in the ultrathin portables market, followed by Asia Pacific (30%), Europe (20%), Latin America (10%), and the Middle East & Africa (5%). Asia Pacific emerged as the fastest-growing region, driven by rising adoption in emerging economies.
- Market Segmentation by Type Among the power classifications, the 120W sub-segment held the largest market share, contributing 40% of the revenue, followed by 100W (30%), 150W (20%), and others (10%). The 150W sub-segment is projected to grow at the fastest rate during the forecast period.
- Key Applications Laptop charging dominated the market applications, accounting for 50% of the total share, while phone charging represented 30%, and others contributed 20%. Phone charging is anticipated to grow at the fastest pace due to increasing demand for high-powered portable devices.
- Consumer Preferences Compact designs and energy-efficient solutions remain pivotal, influencing purchasing decisions significantly across all regions.
- Technological Advancements Integration of advanced power delivery and improved battery life is driving innovation in ultrabooks and MacBook Airs, further boosting market growth.
- Forecasted Growth Drivers Rising remote work trends and an increasing focus on sustainability are expected to fuel market expansion, particularly in Asia Pacific and Latin America.
Ultrathin Portables (Ultrabooks and MacBook Air) Market Dynamics
Market Drivers
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Growing Need for Portability and Mobility Ultrathin portables, such as the MacBook Air and Ultrabooks, are gaining popularity among consumers and businesses because of their improved portability, lightweight, and small design. Professionals, students, and frequent travelers' increasing demand for portable devices is fueling this demand.
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Growing Adoption of Advanced Technologies As a result of the integration of advanced technologies such as faster processors, longer battery life, SSD storage, and high-resolution displays, tech-savvy customers are showing a growing interest in ultrathin portables. The smooth multitasking, media editing, and entertainment capabilities of these gadgets speed up adoption.
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Growing Corporate Demand As remote work and hybrid office models gain traction, companies are spending money on ultrathin portable laptops for their staff. Businesses choose these devices due to their superior performance, durability, and portability—all of which are critical for maintaining production.
Market Restraints
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High Price Points People on a limited budget cannot afford ultrabooks and MacBook Air due to their expensive pricing. This could impede market penetration, especially in regions where consumers are cost-conscious or in demographics that opt for less costly PCs.
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Limited Upgradeability The fact that many ultrathin portables are constructed with non-upgradable components, such as soldered RAM and integrated storage, may turn off people who prefer to future-proof their gadgets. Because of this lack of flexibility, some consumers may decide to use traditional PCs.
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Tablets and 2-in-1 devices are competitors Competitors include iPads, Surface Pros, and other convertible laptops that offer similar portability but greater flexibility. These alternatives usually feature touch screens and detachable keyboards, which appeal to a different consumer base.
Market Trends
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Emphasis on Sustainability To attract environmentally conscious consumers, manufacturers are giving eco-friendly materials, energy-efficient designs, and recyclable packaging a priority while producing ultrathin portables. Growing consumer awareness of sustainability is the cause of this.
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5G Integration Ultrathin portables are expected to have 5G connectivity as 5G technology becomes more popular. Better cloud computing, faster internet connectivity, and more easy remote working will all be made possible by this.
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Edge AI Capabilities Ultrabooks and MacBook Air are enhancing user experience through safe and personalized computing by integrating AI-driven technologies such as voice assistants, facial recognition, and real-time machine learning.
Ultrathin Portables (Ultrabooks and MacBook Air) Market Report Coverage
| ATTRIBUTES | DETAILS |
|---|---|
| STUDY PERIOD | 2022-2032 |
| BASE YEAR | 2024 |
| FORECAST PERIOD | 2025-2032 |
| HISTORICAL PERIOD | 2022-2023 |
| UNIT | VALUE (USD BILLION) |
| KEY COMPANIES PROFILED | Apple, Intel, Microsoft, Acer, Samsung, Lenovo, HP, Toshiba, Asus, Sony |
| SEGMENTS COVERED | By Type - Ultra-thin Notebook, Tablet By Application - Commercial, Personal By Geography - North America, Europe, APAC, Middle East Asia & Rest of World. |
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Top Ultrathin Portables (Ultrabooks and MacBook Air) Market Companies
The ultrathin portables market is a competitive landscape where innovation, performance, and sleek design drive success. With increasing demand for lightweight and high-performing laptops, top players continuously push boundaries, combining advanced technology with aesthetic appeal to cater to diverse user needs.
With its renowned MacBook Air line, Apple is a pioneer in the field of ultrathin portables. Apple is renowned for providing unparalleled user experiences by fusing state-of-the-art M1 and M2 CPUs with flawless design. The company leads in performance and sustainability thanks to its emphasis on energy economy and high-resolution Retina screens. Apple is clearly a leader in innovation and customer loyalty, as seen by the fact that its share of the worldwide premium laptop market topped 50% in 2023, according to official trade reports.
With its ThinkPad X1 Carbon and Yoga series, Lenovo, a major player in the global technology industry, leads the ultrabook market. Lenovo is praised for its comprehensive security, productivity features, and durability, meeting both personal and professional needs. According to recent government market surveys, Lenovo has secured its place as a leading competitor in the ultrathin class by capturing almost 23% of the worldwide PC market thanks to its emphasis on innovative design and performance optimization.
With its EliteBook and Spectre series, HP is a leader in providing incredibly thin laptops that are suitable for both professional and personal use. These gadgets are praised for their outstanding displays, cutting-edge security features, and superb construction. Power and portability are seamlessly balanced thanks to HP's innovation investment. According to reports, HP continuously maintains a market share of more than 20% in the worldwide PC sector, demonstrating its ongoing dominance and competitiveness in the ultrabook market.
- Acer
- Samsung
- Microsoft
- Toshiba
- Asus
- Sony
Ultrathin Portables (Ultrabooks and MacBook Air) Market Segmentation
By Type
- Ultra-thin Notebook
- Tablet
By Application
- Commercial
- Personal
By Geography
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
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