Global broadcast switchers market was valued USD1803.3 million in 2020 and is forecast to grow at CAGR of 8.07% in the next five years. The growth in the market can be attributed to growth in television industry and increase in demand for high definition and ultra-high definition television set, which in turn is fueling the demand for broadcast switchers through 2026. Changing consumer preferences related to adoption of digital television set over analog is another factor for the growing demand for broadcast switcher. Increasing number of digital channels and growing focus on production automation are some other key factors driving the global broadcast switchers market. A broadcast switcher is a hardware device, used in video or movie production. It is used for selecting or switching different audio and video signals coming in from different sources. Broadcast switcher has become an integral part of video broadcasting which plays an important role in entire video transmission.
The global broadcast switcher market has been segmented into type, application, number of ports, port type, video resolution and region. Based on type, the market is categorized into production switchers, master control switchers and routing switchers. Routing switcher which accounted for share of 39.92% in 2020 held the dominant share. A routing switcher is capable of performing tasks of router and is being used at conference rooms, corporate conferences, and worship places, among others. Increasing deployment of routing switcher in these places is elevating the demand for sophisticated broadcasting products; consequently, driving the segmental growth.
In terms of application, the global broadcast switcher market is segmented into studio production, production trucks, news production, sports broadcasting, post-production and others. The studio production segment held the largest market share in 2020 due to growing prominence of 4K digital video format which is being utilized in video/film production these days.
The major players operating in global broadcast switcher market are Blackmagic Design Pty. Ltd., Broadcast Pix, Inc., Evertz Microsystems Ltd., FOR-A Company Ltd., Grass Valley USA LLC, Imagine Communications, Ikegami Electronics U.S.A. Inc., NewTek, Inc., Panasonic Corporation, Sony Electronics, Inc., and Utah Scientific, Inc, among others. Leading companies are investing in research and development activities to launch new and innovative products in the market and to enhance their global reach. For instance, Blackmagic Design has launched ATEM Constellation 8K, a high-end live-production switcher with 8K capability that lets customers create content for the next generation of the television industry.
Years considered for this report
Historical Years2016-2019
Base Year2020
Estimated Year2021
Forecast Period2022–2026
Objective of the Study
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Market Insights Research performed both primary as well as exhaustive secondary research for this study. Initially, Market Insights Research sourced a list of leading broadcast switchers manufacturers across the globe. Subsequently, Market Insights Research conducted primary research surveys with the identified companies. While interviewing, the company personnel were also enquired about their key products, manufacturing plant location, prices of products and competitors. Through this technique, Market Insights Research was able to include the manufacturers which could not be identified due to the limitations of secondary research. Market Insights Research analyzed of type, application, number of ports, port type, video resolution and regional presence of all major broadcast switchers manufacturers across the globe.
Market Insights Research calculated the market size for global broadcast switchers using a bottom-up approach, where manufacturers’ value sales data for standard types were recorded and forecast for the future years. Market Insights Research sourced these values from industry experts and company representatives and externally validated through analyzing historical sales data of respective manufacturers to arrive at the overall market size. Various secondary sources, secondary sources directories, databases, company annual reports, white papers, investor presentations and financial reports were also used by the Market Insights Research.
Key Target Audience
- Broadcast Switchers manufacturers and suppliers
- Research organizations and consulting companies
- Trade Associations, organizations, forums and alliances related to broadcast switchers
- Government bodies such as regulating authorities and policy makers
- Industry associations
- Market research and consulting firm
The study is useful in providing answers to several critical questions that are important for the industry stakeholders such as broadcast switcher manufacturers, distributors and dealers, customers and policy makers. which market segments should be targeted over the coming years (next two to five years) in order to strategize investments and capitalize on the growth of the market segment.
