Email Marketing Software Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, 2018-2028, Segmented By Channel (B2B and B2C), By Enterprise Size (SME and Large Enterprises), By Application (Reporting and Analytics, Template management, Customer management, Sales reporting, Email lead generation, Push notifications, Event-triggered mail, Web forms, and Others.), By Industry (trav
Published Date: November - 2024 | Publisher: MIR | No of Pages: 320 | Industry: ICT | Format: Report available in PDF / Excel Format
View Details Buy Now 2890 Download Sample Ask for Discount Request CustomizationEmail Marketing Software Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, 2018-2028, Segmented By Channel (B2B and B2C), By Enterprise Size (SME and Large Enterprises), By Application (Reporting and Analytics, Template management, Customer management, Sales reporting, Email lead generation, Push notifications, Event-triggered mail, Web forms, and Others.), By Industry (trav
Global Email Marketing Software Market
Adoption of advanced technology & email modified tools
These tools can be used to create, edit, and modify emails using graphical editors, HTML, or CSS. Clients may create and maintain opt-in email records, segment those lists based on priority targets, and handle subscribers' reactions with email marketing software. Email marketing platforms that integrate with CRM (Customer Relationship Management) software tools can increase the platform's divisional capabilities. Businesses are investing in digital marketing platforms since a variety of sectors are using the cutting-edge technology more frequently to expand their demographic reach. . Owing to this market is rising with a high CAGR in the forecast period.
According to a Google survey, 48% of customers begin their searches on search engines, 33% rely on brand websites, and 26% do so via mobile applications. Big Data analytics' quick use in digital marketing and the ease of purchase due to location limitations are projected to offer significant growth opportunities over the forecast period.
Additionally, the players' increasing focus on social media marketing is a result of the culture of remote work that is increasingly popular. Along with this including better understanding of Return on Investment (RoI), expenditure, and activities that would provide the greatest number of high-quality leads are other important factors supporting the market's growth over the projection period.
Rising Trend of Promotional Emails and Artificial Intelligence
The increasing trend of promotional emails, such as welcome emails, follow-up emails, birthday or anniversary emails, or client series emails provided by email software automation will significantly impact the industry in the coming years. The focus of important companies on enhancing consumer interactions via email marketing might promote the growth of the email marketing software industry.
For instance, the cloud-based American software company salesforce.com, Inc. released its annual report in 2018,
For instance, in august 2019 Rezo AI released a machine learning and NLP technology-based email platform product.
Data security and privacy protection hinder the market growth
It is anticipated that worries about data security and privacy protection would hinder market expansion throughout the projection period. Security problems are expected to grow the IoT powers as many digital platforms. The usage of unsafe APIs, social engineering attacks, phishing scams, and malware injection are some major problems limiting the industry expansion.
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Recent Developments
- In April 2021, HubSpot developed its CRM platform by launching Operations Hub. With this platform, users can unify customer data in a connected CRM platform, automate time-consuming tasks, maintain a clean database easily, and ultimately, play an active role in shaping their company's strategy.
- Likewise,Adobe Inc. announced a partnership with FedEx to boost e-commerce innovation.The integration will give Adobe merchants access to FedEx post-purchaselogistics intelligence.
| Attribute | Details |
| Base Year | 2021 |
| Historic Data | 2018– 2021 |
| Estimated Year | 2022 |
| Forecast Period | 2022 – 2028 |
| Quantitative Units | Revenue in USD Million, and CAGR for 2017-2021 and 2022-2027 |
| Report coverage | Revenue forecast, company share, growth factors, and trends |
| Segments covered | · Channel · Enterprise Size · Application · Industry |
| Regional scope | North America; Asia-Pacific; Europe; South America; Middle East |
| Country scope | United States; Canada; Mexico; China; Indian; Japan; South Korea; Australia; Singapore; Malaysia; Germany; United Kingdom; France; Italy; Spain; Poland; Colombia; Brazil; Argentina; Peru; Chile; Africa, Saudi Arabia; South Africa; UAE; Iraq; Turkey |
| Key companies profiled | Oracle Corporation, Salesforce. Inc, HubSpot. Inc, Campaign monitor, Constant Contact, Inc, Klaviyo, Jivox Corporation, Benchmark Internet Group, The Rocket Science Group LLC (Mailchimp), Mail gun Technologies Inc. |
| Customisation scope | 10% free report customisation with purchase. Addition or alteration to country, regional & segment scope. |
| Pricing and purchase options | Avail customised purchase options to meet your exact research needs. Explore purchase options |
| Delivery Format | PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request) |
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