Event Management Software Market Size - By Component (Software, Services), Deployment Mode (On-premises, Cloud), Enterprise size (SMEs, Large Enterprises), Application (Event Organizers & Planners, Education, Corporate, Government) & Forecast, 2024 – 2032
Published Date: April - 2025 | Publisher: MRA | No of Pages: 240 | Industry: Media and IT | Format: Report available in PDF / Excel Format
View Details Buy Now 2890 Download Sample Ask for Discount Request CustomizationEvent Management Software Market Size
Event Management Software Market size accounted for USD 7.6 billion in 2023 and is expected to reach a CAGR of more than 13% during the period between 2024 and 2032. Merging event management software with Customer Relationship Management (CRM) systems is a significant and increasing aspect. Integrating event management software with CRM systems helps improve event planning efficiency through efficient attendee data management, engagement, and communication.
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Event software can integrate with CRM systems to automatically register attendees, monitor interactions, and customize communication. It makes lead generation simpler, builds relationships, and enhances post-event follow-ups. The integration also provides meaningful insights into attendee behavior and preferences, enabling data-driven decision-making for upcoming events. Essentially, CRM integration enhances the efficiency of event management software and is therefore an essential attribute for event planners and organizers.
| Report Attribute | Details |
|---|---|
| Base Year | 2023 |
| Event Management Software Market Size in 2023 | USD 7.6 Billion |
| Forecast Period | 2024 to 2032 |
| Forecast Period 2024 to 2032 CAGR | 13.1% |
| 2032 Value Projection | USD 22.1 Billion |
| Historical Data for | 2018 – 2023 |
| No. of Pages | 220 |
| Tables, Charts & Figures | 357 |
| Segments covered | Component, Deployment Mode, Enterprise size, Application |
| Growth Drivers |
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| Pitfalls & Challenges |
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What are the growth opportunities in this market?
The increase in virtual and hybrid events has emerged as a key driver of the event management software market. As the situation changes with events like the COVID-19 pandemic, organizations are adopting virtual and hybrid formats. Event management software is at the center of conducting these events through features of online registration, live streaming, audience interaction, and analytics. This move towards remote & hybrid events has broadened the scope of the market as companies look for software solutions to fit into and flourish in the new event market.
High upfront cost is a difficulty in the event management software market. Integrating a complete event management solution tends to necessitate high upfront costs in software licenses, equipment, and training staff. Small- & medium-sized enterprises with a small budget might struggle to implement such systems. Moreover, customization and integration charges can drive up costs. Addressing this issue might include investigating cost-saving alternatives, cloud-based options, or negotiating flexible pricing models to make event management software more affordable for a broader base of businesses.
COVID-19 Impact
The COVID-19 pandemic had a positive effect on the event management software market. Whereas it first upset the industry with cancellations and social distancing protocols, it speeded up virtual & hybrid events adoption. Event management software was at the center of making these digital experiences happen, from ticketing and registration to virtual networking and content presentation. This move towards virtual events and the necessity for new solutions to handle them led to the increasing demand for event management software, driving innovation and growth in the sector.
Event Management Software Market Trends
Growing need for event planning and management process digitization is one major driver for the event management software market. As companies & organizations value efficiency & engagement, they look for integrated digital solutions to optimize event processes. Event management software provides an integrated platform for functions like attendee registration, ticketing, marketing, and analytics.
Digitization increases convenience, making it easier for event planners and participants to plan and attend events. It facilitates real-time updates, mobile app integrations, and virtual event functionality, addressing the changing needs of contemporary events. Further, data-based insights gleaned from digitized processes allow organizers to streamline event strategies, enhance participant experiences, and secure higher returns on investment. This increased trend toward digitization is leading to market innovation, spurring its continued growth.
The AI-driven networking trend in the event management software industry is changing the way participants connect and network at events. AI algorithms compare participant profiles, interests, and behavior to cleverly match individuals with suitable contacts, enabling authentic connections. Participants are offered individualized recommendations on networking, sessions, and exhibitors, enhancing their event experience. This trend increases participant satisfaction and enables event organizers to offer more value to participants. AI-powered networking is emerging as an essential feature in event management software, enhancing engagement and making events more productive & enjoyable for everyone involved.
Event Management Software Market Analysis
Discover more about the major segments influencing this market
According to component, the software segment accounted for more than 65% of the market share in 2023. First, the growing adoption of cloud-based solutions, which provide flexibility, scalability, and cost-effectiveness for event planners. Secondly, the need for unified platforms that simplify different facets of event management such as registration, ticketing, marketing & analytics is driving investments in event management software suites. Furthermore, the increasing popularity of virtual and hybrid events is accelerating the evolution of software solutions designed for these formats. Different organizations are partnering to promote innovation in the event management software space.
For example, in August 2023, tripleseat, a pioneering cloud-based event management software innovator in the hospitality space, acquired Attendease, a global-leading meeting & event software for corporate & enterprise event planners. This acquisition enables Tripleseat to leverage its strengths like attendee engagement, event planning, and analytics to meet the varying needs of bigger & more intricate events. These developments enhance the event management software's competitive scene by promoting innovation and enhancing choice for event organizers, which, subsequently, may help drive overall market growth.
Discover more about the influential segments driving this market
By application, the event planners & organizers segment accounted for 40% of the event management software market share in 2023. Due to the growing complexity of events and the need for smooth planning & execution, event planners and organizers need effective tools to simplify their operations. Event management software provides several features, including attendee registration, ticketing, scheduling, and marketing automation, which are specifically tailored to their requirements. As activities keep diversifying and increasing, the need for software that makes it easy to plan and manage events is on the rise, pushing growth in this sector.
For example, in August 2023, EventMobi, a leading event management software company, acquired Run the World. Joining hands, EventMobi is now able to provide a more comprehensive & diversified platform with inclusive virtual event capabilities. This enables event planners and organizers to evolve according to the changing landscape of events, supporting both remote & on-site attendees. The integration of experience and resources fortifies the market's position in offering extensive solutions for current event requirements, boosting the acceptance of remote & hybrid event management software globally.
Want region wise data?
The North America event management software market held 42% of the revenue share in 2023. The region is home to a vibrant event industry, featuring a diverse set of events from corporate conferences and trade shows to music festivals. As the scale and complexity of these events continue to grow, there is an expanding demand for sophisticated event management solutions that can automate planning, maximize attendee interaction, and offer valuable insights. North America leads the way in technology and innovation, and companies in the region are eager to embrace digital technologies in order to enhance productivity.
Event management software provides automation, analytics, and real-time communication capabilities that resonate with event planners & organizers. The COVID-19 pandemic has hastened the transition to virtual and hybrid events, further boosting demand for event management software. North American firms are investing in digital event solutions to respond to evolving event formats and maintain continuity. The strong economy of the region and dominant presence of key event management software vendors drive market growth.
Event Management Software Market Share
Major companies operating in the event management software industry are
- EMS Software LLC
- Whova
- Active Network LLC
- Zoho Corporation Pvt. Ltd
- Hopin
These companies are focused on strategic partnerships, new product launches, and commercialization efforts for market expansion. They are also heavily investing in research to introduce innovative products and garner maximum market revenue.
Event Management Software Industry News
- In January 2023, Qgiv released event management software for nonprofits, particularly in its cost-effective Starter package, eliminating the financial barrier for organizations looking to host events and manage registrations. This move is expected to stimulate increased adoption of event management software among nonprofits, expanding the user base and market reach for such solutions. They promote efficiency and effectiveness in event planning, benefiting the broader event management software industry by encouraging more organizations to embrace digital event management tools.
The event management software market research report includes in-depth coverage of the industry with estimates & forecast in terms of revenue (USD Million) from 2018 to 2032, for the following segments
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Market, By Component
- Software
- Event Planning
- Event Marketing
- Venue & Ticket Management
- Analytics and Reporting
- Others
- Services
- Professional Services
- Consulting
- Deployment & Integration
- Support and Maintenance
- Managed Services
Market, By Deployment Mode
- Cloud
- On-premises
Market, By Enterprise size
- SMEs
- Large enterprises
Market, By Application
- Event organizers & planners
- Corporate
- Government
- Education
- Others
The above information has been provided for the following regions and countries
- North America
- U.S.
- Canada
- Europe
- UK
- Germany
- France
- Italy
- Spain
- Russia
- Nordics
- Asia Pacific
- China
- India
- Japan
- South Korea
- Australia
- Latin America
- Brazil
- Mexico
- Argentina
- MEA
- South Africa
- UAE
- Saudi Arabia
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