Location Intelligence Market Size - By Services (Consulting, System Integration & Implementation, Support & Maintenance), Deployment Model (On-premises, Cloud), Location Type, Solution Type, Application, Industry Vertical & Global Forecast, 2024 - 2032
Published Date: April - 2025 | Publisher: MIR | No of Pages: 240 | Industry: Media and IT | Format: Report available in PDF / Excel Format
View Details Buy Now 2890 Download Sample Ask for Discount Request CustomizationLocation Intelligence Market Size
Hello! So, let's discuss a super interesting market that's increasing like wildfire - the Location Intelligence Market. It was valued at a whopping $17 billion in 2023 and is forecasted to increase by more than 15.5% annually through 2032. One of the key reasons for this increase is that telecom operators are crazily obsessed about location information. They're applying it to improve their networks faster, better, and more reliably. And on top of that, it enables them to provide customers with customized services such as exclusive offers and goodies that are just for them. And as the telecom sector continues to expand and become increasingly intelligent, we can expect even greater applications of location intelligence. It's all about ensuring smooth-running networks and providing customers with the ultimate experience. So, strap yourselves in and prepare for a bumpy ride in this booming industry!
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Growing business demand for business insights is making the location intelligence market grow to a great extent. Companies are more and more recognizing the potential of location data in obtaining key insights into customers' behavior, market trends, and operational performance. Location intelligence allows companies to make informed decisions based on data, streamline resource management, and improve customer experience. With this demand still growing, the market is growing with organizations from all industries using location-based insights to achieve a competitive advantage and fuel strategic planning informed by data.
| Report Attribute | Details |
|---|---|
| Base Year | 2023 |
| Location Intelligence Market Size in 2023 | USD 17 Billion |
| Forecast Period | 2024 to 2032 |
| Forecast Period 2024 to 2032 CAGR | 15.6% |
| 2032 Value Projection | USD 60.5 Billion |
| Historical Data for | 2018 - 2023 |
| No. of Pages | 300 |
| Tables, Charts & Figures | 459 |
| Segments covered | Solution Type, Services, Location Type, Deployment Model, Application, Industry Vertical |
| Growth Drivers |
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| Pitfalls & Challenges |
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What are the growth opportunities in this market?
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Data security and privacy in the location intelligence industry are tough because location data is inherently sensitive. Satisfying the need to derive meaningful insights from such data while meeting stringent privacy laws like GDPR and CCPA requires strong protection. Additionally, guaranteeing that personally identifiable information is properly anonymized, encrypted, and safeguarded against breaches or abuse is also important. Finding the appropriate equilibrium between data usefulness and privacy regulatory compliance continues to be a convoluted task for companies & location intelligence firms.
COVID-19 Impact
The COVID-19 pandemic served to have multiple positive effects on the location intelligence market by placing a strong focus on the decisive importance of spatial data in dealing with crises. Governments, public health agencies, and companies leveraged location data for real-time tracking, asset allocation & tracing contacts. This increased location-based insight awareness fueled investment in location intelligence solutions. The pandemic also sped up the growth of location-based services in sectors like healthcare, logistics, and retail, causing steady growth & innovation in the location intelligence industry.
Location Intelligence Market Trends
Edge computing is a top trend in the location intelligence sector, focusing on the necessity to process location information near its origin instead of trusting only centralized cloud servers. By doing so, data transfer delay is minimized, latency is reduced, and faster access to essential insights is provided. For location intelligence, particularly for applications like real-time autonomous vehicles or IoT sensors, edge computing achieves optimal response rates, increased precision, and on-time decision-making. It's more and more crucial because business sectors require momentary access to location data in order to offer dynamic and cost-effective operations.
Integration of IoT is current in the world of location intelligence, including mixing location information with the Internet of Things (IoT). This convergence makes it possible to track assets accurately, providing real-time location data for a broad array of IoT-connected devices ranging from cars and equipment to wearables. In smart cities, IoT sensors gather traffic, pollution, and utility data while location intelligence streamlines urban planning & services. This trend can also be applied to agriculture, logistics & healthcare, where location intelligence and IoT come together to maximize efficiency, safety & allocation of resources to build a more intelligent, networked world.
Location Intelligence Market Analysis
Find out about the most prominent segments driving this market
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By services, the system integration and implementation segment captured more than 44% of the market share in 2023. With growing recognition of the importance of location data by businesses and government organizations, there is a need for increasing expertise in integrating location intelligence solutions with existing systems. This involves creating customized applications, merging geospatial data with other enterprise systems, and ensuring hassle-free functioning. As location intelligence becomes increasingly critical to decision-making in many different industries, the need for service providers and experienced professionals who are able to put these solutions in place and integrate them is poised to grow significantly, fueling segment growth.
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In transportation and logistics, understanding where things are and how to move them from point A to point B is everything. That's why location intelligence, which is basically like GPS on steroids, is such a big deal in this industry. In 2023, transport and logistics made up a whopping 19% of the location intelligence market. And for good reason! It helps companies figure out the best routes, keep track of their stuff, and make their supply chains run like a well-oiled machine. Think about it. With real-time information, they can track where their trucks are, bypass traffic congestion, and discover the most efficient routes to get from point A to point B. No more delayed packages or late deliveries! And location intelligence also saves them money on fuel and ensures they're obeying all the regulations. With e-commerce continuing to grow and consumers wanting their merchandise more quickly, transportation and shipping companies have all the assistance they can possibly receive. And location intelligence is a game-changer for them.
For example, in August 2023, NEC India was chosen as the master system integrator by the Uttar Pradesh State Road Transport Corporation (UPSRTC) for the Vehicle Location Tracking-Passenger Information System (VLT-PSIS) project under the Nirbhaya fund of the Government of India. The VLT-PSIS project will employ location-tracking technology to track the movement of buses in real time. This data can be utilized to enhance safety through tracking the location of buses and spotting possible hazards. It can also be utilized to enhance the riders' experience by offering data on bus arrival times and locations.
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North America location intelligence market accounted for approximately 34% revenue in 2023. The region's sophisticated technological infrastructure, such as 5G networks and IoT deployments, supports the creation of enormous location data. Retail, transportation & smart cities industries are increasingly using location intelligence solutions to enhance operations and customer experiences.
In addition, increased emphasis on data-driven decision-making and the availability of large players in the location intelligence sector further make North America a leader. As the demand for location-based information continues to grow, North America is also set to witness high market growth. For example, in August 2023, cloud-based mapping software provider GapMaps was established in the U.S. and Canada to address the customer need for location intelligence solutions. The platform helps businesses make better decisions about where to open stores.
Location Intelligence Market Share
Major companies operating in the location intelligence industry are
These companies are focused on strategic partnerships, new product launches, and commercialization efforts for market expansion. They are also heavily investing in research to introduce innovative products and garner the maximum market revenue
Location Intelligence Industry News
- In April 2023, Esri India introduced the ArcGIS Business Analyst, a location intelligence solution suite to support data-driven decision-making. It targets various sectors including banking, manufacturing, retail, real estate, insurance, transportation, healthcare, and hospitality. This suite enhances organizations' ability to make informed and intelligent choices by leveraging location-based insights.
The location intelligence market research report includes in-depth coverage of the industry with estimates & forecast in terms of revenue (USD Billion) from 2018 to 2032, for the following segments
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Market, By Solution Type
- Geocoding & Reverse Geocoding
- Reporting and Visualization
- Thematic Mapping & Spatial Analysis
- Data Integration & ETL
- Others
Market, By Services
- Consulting
- System Integration & Implementation
- Support & Maintenance
Market, By Location Type
- Indoor
- Outdoor
Market, By Deployment Model
- On-premises
- Cloud
Market, By Application
- Workforce Management
- Facility Management
- Risk Management
- Asset Management
- Sales & Marketing Optimization
- Remote Monitoring
- Customer Management
- Others
Market, By Industry Vertical
- Retail & Consumer Goods
- Manufacturing & Industrial
- Government & Defense
- BFSI
- IT & Telecom
- Transportation & Logistics
- Utilities & Energy
- Media & Entertainment
The above information has been provided for the following regions and countries
- North America
- U.S.
- Canada
- Europe
- UK
- Germany
- France
- Italy
- Spain
- Nordics
- Asia Pacific
- China
- India
- Japan
- South Korea
- Australia
- Singapore
- Latin America
- Brazil
- Mexico
- Argentina
- MEA
- South Africa
- UAE
- Saudi Arabia
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