Mobility as a Service (MaaS) Market Size - By Service (Ride Hailing, Car Sharing, Micro Mobility, Bus Sharing, Train Services), Business Model (B2B, B2C, P2P), Transportation, Solution, Application Platform, Requirement, Organization, Forecast, 2024 - 2032
Published Date: April - 2025 | Publisher: MIR | No of Pages: 240 | Industry: Media and IT | Format: Report available in PDF / Excel Format
View Details Buy Now 2890 Download Sample Ask for Discount Request CustomizationMobility as a Service Market Size
Mobility as a Service (MaaS) Market size was USD 678.1 billion in 2023 and is expected to achieve a CAGR of 11.6% during the period 2024-2032. Growing investments in MaaS applications will significantly contribute to market growth. The growing investor funding support offers MaaS platforms with the resources required to upgrade technology capabilities, add services, and increase operations.
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For example, in October 2023, the umob platform, an MaaS solution that integrates shared mobility, taxi services, and public transport in one app, raised USD 6.49 million in funding from several investors. This funding was intended to enable the expansion of the platform throughout Europe.
| Report Attribute | Details |
|---|---|
| Base Year | 2023 |
| Mobility as a Service Market Size in 2023 | USD 678.1 Billion |
| Forecast Period | 2024 - 2032 |
| Forecast Period 2024 - 2032 CAGR | 11.6% |
| 2032 Value Projection | USD 1.8 Trillion |
| Historical Data for | 2018 - 2023 |
| No. of Pages | 300 |
| Tables, Charts & Figures | 528 |
| Segments covered | Service, business model, solution, transportation, application platform, requirement, organization size |
| Growth Drivers |
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| Pitfalls & Challenges |
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What are the growth opportunities in this market?
The increasing population growth and urbanization will drive the market size of MaaS. With the cities growing, there is an increase in demand for effective & integrated transportation solutions. MaaS, as it integrates multiple modes & provides a seamless experience to the users, solves the problem of urban mobility. The growing populations in urban areas highlight the need for innovative, technology-based solutions and thus MaaS emerges as a leader in changing the face of urban transport.
The abundance of user data in MaaS platforms is a cause for concern regarding data privacy and security. Protection of sensitive information is critical to establishing and maintaining user trust. MaaS providers must use strong encryption, authentication, and authorization processes to secure data from unauthorized access and possible breaches. Adhering to strict data protection laws and embracing open policies towards data management are imperative to manage the complex issues involved in protecting privacy and security of data in the MaaS ecosystem.
Mobility as a Service Market Trends
Collaborations in mobility developments play a central role in driving the demand for the mobility as a service sector. Collaborations between firms with complementary competencies promote innovations and expedite the creation of end-to-end solutions. For example, in June 2023, South Korean Kakao Mobility and Vietnam-based Phenikaa Group formed a business agreement aimed at facilitating cooperation in mobility technology platforms' space. In terms of the cooperation, Kakao shared its capabilities in platform technology with Phenikaa MaaS, promoting co-working for pursuing future innovations in mobility. Such cooperation sought to tap the intrinsic strengths of Phenikaa-X for mutual development in the space of mobility.
The inclusion of advanced technologies such as Artificial Intelligence (AI) is developing the mobility as a service market revenue. AI makes route optimization, predictive analytics, and customized user experiences better, increasing the overall efficiency. Payment automation and instant analysis of data also simplify the operation of MaaS. This integration of technology not only improves the quality of services but also makes users attracted, which increases the success of the market. As technology is evolving, it will have a crucial role to play in forming MaaS into an even smarter, user-focused, and efficient urban transportation solution.
Mobility as a Service Market Analysis
Find out more about the major segments defining this market
According to service, the ride hailing segment held 37% of the market share in 2023, owing to the convenience and affordable transport solutions. With urbanization on the rise, customers are looking for efficient substitutes for conventional transport. Ride-hailing services provide flexibility, instant accessibility, and easy integration into MaaS ecosystems. Shifting preference for shared mobility and the focus on sustainability will enhance growth for the ride hailing segment of the overall MaaS ecosystem to meet the dynamic mobility demands of modern-day urban residents.
Learn more about the key segments shaping this market
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Based on application platform, the android segment held around 70% of the mobility as a service market share in 2023, owing to the extensive use of android smartphones. Android's user-friendly interface, extensive app ecosystem, and compatibility with MaaS applications make it a preferred platform for accessing and utilizing mobility services.
As MaaS is evolving, the Android segment is expected to witness increased adoption, providing users with seamless and diverse options for planning, booking, and managing their multimodal transportation needs. For instance, in October 2023, Namma Yatri launched the 'Purple Rides' initiative, through its auto-hailing app. It aims to enhance mobility for individuals with disabilities by enabling drivers with disability-friendly services.
Looking for region specific data?
Europe mobility as a service market share was over 38% in 2023 and is poised to reach USD 233 billion by 2032, attributed to robust urban planning, efficient public transportation networks, and a strong emphasis on sustainability. The region's supportive regulatory environment and technological infrastructure foster the integration of diverse mobility services into unified platforms. With a growing preference for seamless, multimodal transportation options, Europe anticipates increased MaaS adoption. This will offer commuters comprehensive and convenient solutions for their mobility needs, further driving market expansion.
Mobility as a Service Market Share
Uber Technologies Inc. and Lyft, Inc. dominates the market by holding over 10% revenue share. The key players in the Mobility as a Service (MaaS) industry dominate due to strategic initiatives, technological prowess, and adaptability to the evolving consumer needs. These companies leverage comprehensive, user-friendly platforms that integrate diverse transportation services. The established players have global reach and extensive user bases, providing seamless mobility experiences.
Innovations, partnerships with transport modes, and effective marketing contribute to their dominance. Financial strength, regulatory compliance, and the ability to navigate complex market landscapes further solidify their positions, shaping the industry.
Mobility as a Service Market Companies
The major companies operating in the mobility as a service (MaaS) industry are
- Beijing Xiaoju Technology Co., Ltd.
- Careem
- Curb Mobility
- Europcar
- HERTZ SYSTEM, INC.
- Lyft, Inc. (U.S.)
- MOBIKO
- Movmi Shared Transportation Services Inc.
- Uber Technologies Inc.
Mobility as a Service Industry News
- In January 2024, May Mobility, an autonomous vehicle startup, initiated a fully driverless service in Arizona. This deployment offers residents autonomous transportation without a safety driver, showcasing advancements in autonomous technology within the mobility sector.
- In September 2023, Brussels introduced a single app called “Floya” that integrates all local mobility services. This user-friendly app allows residents to access transportation solutions including public transit, bike-sharing, and ride-hailing services all in one place. It aims to streamline urban mobility and promote the use of sustainable transportation methods in the city.
The mobility as a service (MaaS) market research report includes in-depth coverage of the industry with estimates & forecast in terms of revenue (USD billion) from 2018 to 2032 for the following segments
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Market, By Service
- Ride Hailing
- Car Sharing
- Micro Mobility
- Bus Sharing
- Train Services
Market, By Business Model
- B2B
- B2C
- P2P
Market, By Solution
- Technology Platforms
- Payment Engines
- Navigation Solutions
- Telecom Connectivity Providers
- Insurance Services
Market, By Transportation
- Private
- Public
Market, By Application Platform
- IOS
- Android
- Others
Market, By Requirement
- First & Last Mile Connectivity
- Off-Peak & Shift Work Commute
- Daily Commuter
- Airport or Mass Transit Stations Trips
- Inter-City Trips
- Others
Market, By Organization Size
- Large Enterprises
- SMEs
The above information has been provided for the following regions and countries
- North America
- U.S.
- Canada
- Europe
- UK
- Germany
- France
- Italy
- Russia
- Netherlands
- Spain
- Asia Pacific
- China
- India
- Japan
- South Korea
- ANZ
- Southeast Asia
- Latin America
- Brazil
- Mexico
- Argentina
- MEA
- UAE
- South Africa
- Saudi Arabia
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