Digital Marketing Software Market Size - By Component (Software, Services), Deployment Model (Cloud-based, On-premises), Organization Size (Small & Medium-sized Enterprises (SMEs), Large Enterprises), End User, Regional Analysis, & Global Forecast, 2023 - 2032
Published Date: April - 2025 | Publisher: MIR | No of Pages: 240 | Industry: Media and IT | Format: Report available in PDF / Excel Format
View Details Buy Now 2890 Download Sample Ask for Discount Request CustomizationDigital Marketing Software Market Size
Digital Marketing SoftwareThe Emerging Power in the Business Scene The digital marketing world is booming, and so is the demand for software that can enable businesses to thrive online. In 2022 alone, the digital marketing software market was a massive $60.3 billion. And here's the kicker - it's only going to go higher from here. Experts project a growth rate of more than 15.5% through 2032. Why this boom? Because companies are migrating online to connect with their customers. They're discovering that digital marketing is a necessity for success. So, what's fueling this growth? It's the incredible power of digital marketing software. These instruments provide businesses with the ability to- Monitor their marketing campaigns like a hawk - Identify what works and what doesn't - Target their audience with precision - Automate their marketing work - Maximize data analytics With these instruments at hand, businesses can cut through the clutter, reach their audience, and grow their business like never before. No wonder, then, that the digital marketing software industry will continue its ascendancy.
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The increasing use of social media marketing is really driving up the digital marketing software industry. Companies see the tremendous reach and potential engagement on Facebook, Instagram, Twitter, and LinkedIn. To leverage this potential, they resort to digital marketing software that offers tools for social media management, content scheduling, analytics, and ad campaigns. These solutions enable businesses to develop, monitor, and optimize their social media strategies, ultimately improving customer engagement, brand visibility, and sales growth through these digital channels.
| Report Attribute | Details |
|---|---|
| Base Year | 2022 |
| Digital Market Size in 2022 | USD 60.3 Billion |
| Forecast Period | 2023 to 2032 |
| Forecast Period 2023 to 2032 CAGR | 15.5% |
| 2032 Value Projection | USD 243 Billion |
| Historical Data for | 2018 to 2022 |
| No. of Pages | 270 |
| Tables, Charts & Figures | 346 |
| Segments covered | Component, deployment model, organization size, end-user |
| Growth Drivers |
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| Pitfalls & Challenges |
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What are the growth opportunities in this market?
The fast-changing technologies and trends in digital marketing are a big challenge. The digital environment is constantly changing, and new platforms, algorithms, and consumer patterns arise regularly. It takes marketers continuous adjustment of their approaches, acquiring new tools, and keeping abreast of the latest trends so that they can stay effective. This fast pace of change demands continuous learning and responsiveness that can be expensive and taxing to companies. Failing to maintain pace can lead to out-of-date techniques, lost opportunities, and falling behind in the keenly competitive online marketing industry.
COVID-19 Impact
The lockdowns and restrictions across the country compelled the businesses to move their marketing efforts online, and thus, there was a high demand for digital marketing software market. Firms looked for remote collaboration tools, data analysis, and customer interaction tools to suit the situation. The pandemic speeded up digital transformation but also caused some firms in the market to face financial strains.
Digital Marketing Software Market Trends
Artificial Intelligence (AI) and Machine Learning (ML) are the latest trends in digital marketing software because they can revolutionize the way companies interact with customers. AI algorithms read large quantities of customer data, making for extremely customized marketing campaigns. ML models can forecast consumer behavior, optimize advertisement positioning, and perform repetitive tasks like email marketing. With companies looking for more streamlined & data-driven marketing solutions, the use of AI and ML will be on the rise, thus emerging as a leading trend in the digital marketing software space.
For example, Google Ads, in July 2023, introduced automated ad creation with Large Language Models (LLMs) and generative AI. This functionality enables advertisers to craft ad campaigns based on marketer-authored prompts. It simplifies the ad creation process and optimizes campaign workflow, which can influence the market by incorporating AI-powered content generation features.
The growing use of cloud-based digital marketing software is a new trend in the market for digital marketing software. Its many benefits such as lower initial costs, better scalability, and access from pretty much anywhere lead to this new trend. Cloud technology can now be leveraged by marketers to automate their activities, work effortlessly together, and have access to real-time data, enabling better & faster campaigns. As companies value cost-effectiveness and flexibility, cloud-based digital marketing software adoption will see huge market growth.
Digital Marketing Software Market Analysis
Learn more about the key segments shaping this market
The software segment held over 65% of the digital marketing software market share in 2022, owing to its pivotal role in driving modern marketing strategies. For instance, in September 2023, FADEL, an innovator of brand compliance, rights management, and royalty billing software, enhanced its Brand Vision – Content Tracking solution, designed to monitor content compliance across various online platforms. This functionality aids marketers in maintaining brand consistency and legal compliance. Such tools support brand management, ensuring content alignment across digital channels, improving marketing efficiency and proliferating the demand for software solutions offering content tracking and management capabilities.
This segment includes various software tools and platforms that empower marketers to plan, execute, and analyze their campaigns effectively. With the increasing complexity of digital marketing efforts, businesses are investing heavily in advanced software solutions including analytics, automation, and content management systems to gain a competitive edge and optimize their marketing endeavors, thereby contributing to segment growth.
Learn more about the key segments shaping this market
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The cloud-based segment recorded around 40% of the digital marketing software market share in 2022, as businesses embrace the advantages of cloud technology. Cloud-based solutions offer scalability, flexibility, and cost-efficiency, making them an attractive choice for modern marketers. With the ability to access marketing tools and data from anywhere, companies can streamline their operations and improve collaboration among remote teams. Moreover, cloud-based platforms ensure regular updates and enhancements, adding the latest trends and technologies to marketing software and further increasing their adoption in the market.
Looking for region specific data?
North America digital marketing software market accounted for 30% of revenue share in 2022. The region’s strong economy, high internet penetration, and tech-savvy population create a favorable environment for digital marketing adoption. For instance, in June 2023, Salesforce introduced Marketing GPT and Commerce GPT, leveraging generative AI for enhanced advertising and shopping experiences. These tools can generate creative content and assist in personalizing marketing campaigns.
In the digital marketing software market, such AI-driven innovations can empower marketers to create more engaging and customized content, leading to improved customer engagement and potentially boosting the demand for advanced marketing software solutions. Additionally, the presence of numerous established businesses and a thriving startup ecosystem augments the demand for sophisticated marketing solutions.
Digital Marketing Software Market Share
Major companies operating in the digital marketing software market are
- Adobe Inc.
- SAP SE
- Salesforce.com Inc.
- IBM Corporation
- Microsoft Corporation
- Oracle Corporation
- Google LLC
- SAS Institute Inc.
These companies are focused on strategic partnerships, new product launches, and commercialization efforts for market expansion. They are also heavily investing in research to introduce innovative products and garner the maximum market revenue.
Digital Marketing Software Industry News
- In February 2023, LS Digital launched DigiVerse, an integrated digital marketing platform and an end-to-end transformation service that helps companies optimize and streamline digital marketing operations.
This digital marketing software market research report includes in-depth coverage of the industry with estimates & forecast in terms of revenue (USD Billion) from 2018 to 2032, for the following segments
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Market, By Component
- Software
- Marketing automation
- Email marketing
- Social media marketing
- Content marketing
- Others
- Services
- Professional services
- Managed services
Market, By Deployment Model
- Cloud-based
- On-premises
Market, By Organization Size
- Small & Medium-sized Enterprises (SMEs)
- Large enterprises
Market, By End User
- Retail & e-commerce
- BFSI
- Healthcare
- IT & telecom
- Manufacturing
- Travel & hospitality
- Others
The above information has been provided for the following regions and countries
- North America
- U.S.
- Canada
- Europe
- UK
- Germany
- France
- Italy
- Spain
- Russia
- Asia Pacific
- China
- India
- Japan
- South Korea
- Southeast Asia
- ANZ
- Latin America
- Brazil
- Mexico
- Argentina
- MEA
- UAE
- Saudi Arabia
- South Africa
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