Mobile Artificial Intelligence (AI) Market Size - By Technology node (7nm, 10nm, 20-28nm), Application (Smartphones, Cameras, Drones, Automobile, Robotics, AR/VR), Growth Prospects, Regional Outlook & Global Forecast, 2023 – 2032

Mobile Artificial Intelligence (AI) Market Size - By Technology node (7nm, 10nm, 20-28nm), Application (Smartphones, Cameras, Drones, Automobile, Robotics, AR/VR), Growth Prospects, Regional Outlook & Global Forecast, 2023 – 2032

Mobile Artificial Intelligence Market Size

Mobile Artificial Intelligence Market size was valued at USD 14.3 billion in 2022 and is anticipated to register a CAGR of 25.5% between 2023 and 2032. The advent of augmented reality (AR) and virtual reality (VR) technologies for enabling immersive and interactive experiences in education, gaming, and training will influence the industry growth. With the increasing usage of smartphones worldwide, mobile device manufacturers are widely developing and incorporating AI-specific chipsets for enhancing AI processing, efficiency, and performance to cater to various applications.

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According to Zippia research, around 270 million people in the U.S. owned a smartphone as of 2023. The surging support from regulatory bodies and industry groups for establishing guidelines and standards for responsible AI usage is another important factor driving the market growth.

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The surging trend of smartphone photography driven by the subsequent adoption of mobile AI to improve the quality of photography will influence the mobile artificial intelligence market size. This can be attributed to the features, such as image enhancement, computational photography, and object recognition offered by AI algorithms for better photo and video quality.

The dearth of standardized frameworks as well as protocols for mobile AI can lead to interoperability issues. The higher costs of developing and incorporating AI technologies in mobile devices necessitating significant R&D investments will also limit the industry’s expansion.

COVID-19 Impact

The COVID-19 pandemic acted as a potential booster for the market expansion due to the higher adoption of AI-powered solutions in the healthcare, education, and e-commerce sectors for streamlining processes, enhancing user experiences, and enabling remote operations. With the surging need for AI-driven telehealth solutions, diagnostic tools, and contactless monitoring by healthcare providers to combat the virus, mobile AI applications experienced surging demand. According to research presented at the European Respiratory Society International Congress in September 2022, AI was deployed to detect COVID-19 infection in the voices of people by means of mobile phone app.

Mobile Artificial Intelligence Market Trends

The burgeoning number of cyber threats along with the robust need to protect against unauthorized access will enhance the industry outlook. As per Fortified’s 2023 Mid-Year Horizon ReportThe State of Cybersecurity in Healthcare, 21% of healthcare data breaches occurred due to unauthorized access and disclosure in 2023, showing a 133% rise from 2022. To that end, mobile AI is increasingly adopted for enhancing device security, such as fingerprint authentication, facial recognition, and behavior-based anomaly detection.

Mobile Artificial Intelligence Market Analysis

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Based on technology node, the 10nm segment held over 42% of the market share in 2022, led by the surging necessity of more powerful and energy-efficient processors in smartphones and other mobile devices. 10nm technology facilitates the incorporation of dedicated AI accelerators on mobile processors for handling AI-related computations to render improved efficiency of AI tasks on mobile devices. Rising adoption for limiting the reliance on cloud-based processing in applications requiring low latency and real-time responsiveness will also prove favorable for the 10nm technology adoption.

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Based on application, the smartphones segment accounted for 30% of the mobile artificial intelligence market share in 2022. The ongoing development of AI technologies is leading to higher integration into smartphones to improve functionality, enhance user experiences, and provide valuable services. 
 

In July 2023, Google launched Android 14, comprising a plethora of AI capabilities for its Google's ChatGPT and Bard AI technologies. With the rising popularity of health and fitness applications and wearables, smartphone sensors and AI are deployed for tracking physical activity, sleep patterns, heart rate, and detect falls. Growing usage of navigation apps for providing real-time traffic information along with the increasing penetration of smartphones will drive the segment expansion.

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North America mobile artificial intelligence market recorded more than 32% of revenue share in 2022, propelled by the rising popularity of voice-activated AI assistants, such as Siri, Google Assistant, and Amazon Alexa. As per recent estimates, nearly 36.6% of the U.S. residents make use of voice assistants. With the increasing strides in mobile gaming industry, the growing need to create immersive and responsive gaming experiences is driving the adoption of mobile AI technology. The strong demand autonomous vehicles along with the rising integration of smartphones with vehicle systems for advanced features and connectivity will fuel the regional market growth.
 

Mobile Artificial Intelligence Market Share

Major companies operating in the mobile artificial intelligence industry are

• AWS
• Google LLC
• Huawei (HiSilicon)
• IBM Corporation
• Intel Corporation
• MediaTek
• Microsoft Corporation
• Nvidia
• Qualcomm Inc

These companies are dominating the market due to their specialized offerings. These players excel in specific functionalities, catering to diverse industry requirements, thus driving their market dominance.

Mobile Artificial Intelligence Industry News

• In August 2023, Microsoft joined forces with healthcare software company Epic for expanding AI collaboration for accelerating generative AI’s impact in healthcare for addressing the most pressing needs of the industry.
   
• In February 2023, Microsoft rolled out its new, AI-powered version to Bing Chat to mobile apps in Android and iOS devices.
   
• In July 2023, Qualcomm and Meta entered a partnership deal for enabling on-device AI applications by deploying Llama 2

The mobile artificial intelligence (AI) market research report includes in-depth coverage of the industry with estimates & forecast in terms of revenue (USD Billion) from 2018 to 2032, for the following segments

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Market, By Technology Node

• 7nm
• 10nm
• 20-28nm
• Others

Market, By Application

• Smartphones
• Cameras
• Drones
• Automobile
• Robotics
• AR/VR
• Others

The above information has been provided for the following regions and countries

• North America
  • U.S.
  • Canada
• Europe
  • UK
  • Germany
  • France
  • Italy
  • Spain
  • Nordics
• Asia Pacific
  • China
  • India
  • Australia
  • Japan
  • South Korea
  • Southeast Asia 
• Latin America
  • Brazil
  • Mexico
  • Argentina
• MEA
  • UAE
  • South Africa
  • Saudi Arabia

Frequently Asked Questions (FAQ)

How much is the mobile artificial intelligence market worth?

The market size of mobile artificial intelligence reached USD 14.3 billion in 2022 and is set to witness 25.5% CAGR between 2023 and 2032, due to the advent of AR and VR technologies for enabling immersive and interactive experiences in education, gaming, and training.

How are smartphones driving the mobile artificial intelligence industry?

The smartphones application segment held around 30% of the market share in 2022, driven by the ongoing development of AI technologies to improve functionality, enhance user experiences, and provide valuable services.

What factors are adding to the mobile artificial intelligence market growth?

North America recorded around 32% of the market share in 2022, owing to the rising popularity of voice-activated AI assistants, such as Siri, Google Assistant, and Amazon Alexa in the region.

Who are the major mobile artificial intelligence industry players?

Some of the leading mobile artificial intelligence companies are AWS, Google LLC, Huawei (HiSilicon), IBM Corporation, Intel Corporation, MediaTek, Microsoft Corporation, and Nvidia.