Sales Intelligence Market Size - By Component (Software, Services), Deployment (On-premises, Cloud), End Use (BFSI, IT & Telecom, Retail & E-commerce, Healthcare, Media & Entertainment, Manufacturing), Growth Prospects, Regional Outlook & Forecast, 2024 - 2032

Published Date: March - 2025 | Publisher: MIR | No of Pages: 240 | Industry: Media and IT | Format: Report available in PDF / Excel Format

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Sales Intelligence Market Size - By Component (Software, Services), Deployment (On-premises, Cloud), End Use (BFSI, IT & Telecom, Retail & E-commerce, Healthcare, Media & Entertainment, Manufacturing), Growth Prospects, Regional Outlook & Forecast, 2024 - 2032

Sales Intelligence Market Size

Sales Intelligence Market size was valued at USD 3.8 billion in 2023 and is estimated to register a CAGR of over 10% between 2024 and 2032. The integration of Artificial Intelligence (AI), Machine Learning (ML), and Natural Language Processing (NLP) in sales intelligence platforms is enhancing data analysis, predictive modeling, and sentiment analysis, thereby propelling market growth. This enables sales teams to glean valuable insights from vast datasets, automate routine tasks, and understand customer preferences through natural language interactions

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To get key market trends

For instance, in December 2023, DeepSales, unveiled a platform update, leveraging cutting-edge AI for unparalleled accuracy in identifying and connecting with potential buyers. This enhancement marks a transformative shift, redefining how businesses engage and target prospects with unprecedented efficiency.
 

Sales Intelligence Market Report Attributes
Report Attribute Details
Base Year 2023
Sales Intelligence Market Size in 2023 USD 3.8 Billion
Forecast Period 2024 to 2032
Forecast Period 2024 to 2032 CAGR 10%
2032 Value Projection USD 9.2 Billion
Historical Data for 2018 - 2023
No. of Pages 250
Tables, Charts & Figures 287
Segments covered Component, Deployment, and End use
Growth Drivers
  • Increased demand for improved customer targeting & acquisition
  • Integration of AI, ML, and NLP into sales intelligence platforms
  • Growing demand for cloud-based solutions
  • Rising need for insights
Pitfalls & Challenges
  • Privacy concerns and regulations
  • Data quality and accuracy concerns

What are the growth opportunities in this market?

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The increasing demand for cloud-based solutions is boosting sales intelligence market growth. Cloud-based platforms offer flexibility, scalability, and accessibility, enabling businesses to efficiently manage and analyze vast datasets. With the increasing recognition of the strategic advantages offered by cloud technologies, organizations are adopting cloud-based sales intelligence solutions as they seek agile and data-driven approaches to enhance sales effectiveness, contributing significantly to market expansion. For instance, in December 2023, Dux-Soup expanded its offerings with a cloud-based solution, complementing its LinkedIn automation tools. This innovation streamlines and scales lead generation by seamlessly integrating with the existing portfolio.

Privacy concerns and regulations pose challenges to the market. As businesses leverage extensive data for insights, the risk of infringing on individual privacy grows. Stricter regulations, such as the GDPR and CCPA, demand stringent compliance, impacting data collection and usage. Adhering to these regulations while maintaining effective sales intelligence practices becomes a balancing act for companies. Negotiating this landscape requires continual adaptation to evolving privacy standards, adding complexity to data-driven sales strategies.

Sales Intelligence Market Trends

The rising trend of predictive analytics in sales involves leveraging advanced algorithms and historical data to forecast future sales trends, identify potential leads, and optimize overall sales strategies. By analyzing patterns and correlations, businesses gain valuable insights into customer behavior, enabling targeted and proactive decision-making. This empowers sales teams to prioritize leads with higher conversion potential, allocate resources efficiently, and enhance the overall effectiveness of their sales efforts, ultimately contributing to improved revenue generation and business success.

The growing adoption of Account-based Marketing (ABM) signifies a strategic shift in B2B marketing. With sales intelligence, businesses can precisely target and personalize engagements for specific high-value accounts. ABM fosters stronger relationships, aligns marketing with sales goals, and enhances the overall customer experience. This trend reflects a more focused and personalized approach, optimizing resources and increasing the likelihood of successful conversions within targeted accounts.

For instance, in November 2023, Intellimize launched AI-powered ABM Experiences, enabling B2B SaaS businesses to boost revenue efficiently. Leveraging AI, this innovative solution optimizes marketing efforts, tailoring experiences for targeted accounts and enhancing the overall revenue generation with a strategic and personalized approach.

Sales Intelligence Market Analysis

Learn more about the key segments shaping this market

Based on the component, the software segment held over 73% of the market share in 2023, due to the increasing demand for advanced analytics, AI, and automation tools. Businesses seek comprehensive software solutions to streamline sales processes, enhance data analysis, and gain valuable insights. With a focus on CRM integration, predictive analytics, and real-time data access, software offerings empower organizations to make informed decisions and improve sales performance.

For instance, in September 2023, trender.ai launched an all-in-one contact intelligence platform for B2B tech sales teams. This innovative solution combines automated contact research and real-time buyer insights, enabling timely, personalized, and highly effective engagement at a low cost. The platform streamlines the sales process, providing valuable data to enhance engagement strategies and drive successful outcomes for tech sales teams.

Learn more about the key segments shaping this market

Based on the end use, the retail & e-commerce segment accounted for 28% of the sales intelligence market share in 2023, as the industry increasingly recognizes the importance of data-driven decision-making. With the need to personalize customer experiences, optimize pricing strategies, and forecast trends, sales intelligence solutions become integral. Enhanced analytics, AI-driven insights, and real-time data access cater to the evolving demands of this sector, fostering growth by improving operational efficiency, customer engagement, and the overall competitiveness in the dynamic retail & e-commerce landscape.

Looking for region specific data?

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North America sales intelligence market recorded around 33% of the revenue share in 2023, attributed to a tech-savvy business landscape and a strong emphasis on data-driven decision-making. The increasing adoption of AI, ML, and advanced analytics, coupled with a robust presence of the key companies, contributes to the region's expansion. Businesses in North America prioritize innovative sales intelligence solutions to gain a competitive edge, increase revenue, and adapt to dynamic market conditions, fostering continuous growth in this strategic market.

Sales Intelligence Market Share

Linkedin holds the largest market share in sales intelligence industry, LinkedIn boasts a comprehensive database of professionals across various industries, making it an invaluable resource for sales teams seeking to pinpoint and understand potential leads. The platform's rich, continuously updated data offers deep insights into job roles, company hierarchies, and individual career paths, allowing for precise targeting and personalization of sales approaches.

Sales Intelligence Market Companies

Major companies operating in the sales intelligence industry are

Sales Intelligence Industry News

  • In September 2023, Revenue Grid introduced the "Sales Intelligence Engine," an innovative suite of AI-driven capabilities, revolutionizing B2B sales. This advanced solution empowers sales teams globally by leveraging AI to enhance operational efficiency, improve decision-making, and reshape the sales landscape with cutting-edge intelligence and insights.

The sales intelligence market research report includes in-depth coverage of the industry with estimates & forecast in terms of revenue (USD Billion) from 2018 to 2032, for the following segments

Market, By Component

  • Software
    • Lead Generation
    • Sales Analytics & Reporting
    • Contact & Account Management
    • Email Tracking & Engagement
    • Others 
  •  Services
    • Integration & Implementation
    • Consulting Services
    • Support & Maintenance

Market, By Deployment

  • On-Premises
  • Cloud

Market, By End-Use

  • BFSI
  • IT & Telecom
  • Retail & E-Commerce
  • Healthcare
  • Media & Entertainment
  • Manufacturing
  • Others

The above information has been provided for the following regions and countries

  • North America
    • U.S.
    • Canada
  • Europe
    • UK
    • Germany
    • France
    • Italy
    • Spain
    • Russia
  • Asia Pacific
    • China
    • India
    • Japan
    • South Korea
    • Australia
    • Southeast Asia 
  • Latin America
    • Brazil
    • Mexico
    • Argentina 
  • MEA
    • South Africa
    • UAE
    • Saudi Arabia

 

Table of Content

Table of Contents

Chapter 1. Methodology and Scope
                   1.1. Market Segmentation & Scope
                       1.1.1. Offering
                       1.1.2. Application
                       1.1.3. Deployment mode
                       1.1.4. Organization size
                       1.1.5. Vertical
                       1.1.6. Regional scope
                       1.1.7. Estimates and forecast timeline
                   1.2. Research Methodology
                   1.3. Information Procurement
                       1.3.1. Purchased database
                       1.3.2. GVR’s internal database
                       1.3.3. Secondary sources
                       1.3.4. Primary research
                       1.3.5. Details of primary research
                   1.4. Information or Data Analysis
                   1.5. Market Formulation & Validation
                   1.6. Model Details
                   1.7. List of Secondary Sources
                   1.8. List of Primary Sources
                   1.9. Objectives
Chapter 2. Executive Summary
                   2.1. Market Outlook
                   2.2. Segment Outlook
                       2.2.1. Offering outlook
                       2.2.2. Application
                       2.2.3. Deployment mode
                       2.2.4. Organization size
                       2.2.5. Vertical
                       2.2.6. Regional outlook
                   2.3. Competitive Insights
Chapter 3. Sales Intelligence Market Variables, Trends & Scope
                   3.1. Market Lineage Outlook
                   3.2. Industry Value Chain Analysis
                   3.3. Market Dynamics
                       3.3.1. Market driver analysis
                       3.3.2. Market restraint analysis
                       3.3.3. Market opportunity analysis
                   3.4. Sales Intelligence Market Analysis Tools
                       3.4.1. Industry analysis - Porter’s Five Forces
                           3.4.1.1. Supplier power
                           3.4.1.2. Buyer power
                           3.4.1.3. Substitution threat
                           3.4.1.4. Threat of new entrant
                           3.4.1.5. Competitive rivalry
                       3.4.2. PESTEL analysis
                           3.4.2.1. Political landscape
                           3.4.2.2. Technological landscape
                           3.4.2.3. Economic landscape
Chapter 4. Sales Intelligence Market: Offering Estimates & Trend Analysis
                   4.1. Sales Intelligence Market: Key Takeaways
                   4.2. Sales Intelligence Market: Movement & Market Share Analysis, 2022 & 2030
                   4.3. Software
                       4.3.1. Software market estimates and forecasts, 2017 to 2030 (USD Million)
                   4.4. Service
                       4.4.1. Service market estimates and forecasts, 2017 to 2030 (USD Million)
Chapter 5. Sales Intelligence Market: Application Estimates & Trend Analysis
                   5.1. Sales Intelligence Market: Key Takeaways
                   5.2. Sales Intelligence Market: Movement & Market Share Analysis, 2022 & 2030
                   5.3. Analytics and Reporting
                       5.3.1. Analytics and reporting market estimates and forecasts, 2017 to 2030 (USD Million)
                   5.4. Data Management
                       5.4.1. Data management market estimates and forecasts, 2017 to 2030 (USD Million)
                   5.5. Lead Management
                       5.5.1. Lead management market estimates and forecasts, 2017 to 2030 (USD Million)
                   5.6. Others
                       5.6.1. Others market estimates and forecasts, 2017 to 2030 (USD Million)
Chapter 6. Sales Intelligence Market: Deployment Mode Estimates & Trend Analysis
                   6.1. Sales Intelligence Market: Key Takeaways
                   6.2. Sales Intelligence Market: Movement & Market Share Analysis, 2022 & 2030
                   6.3. Cloud
                       6.3.1. Cloud market estimates and forecasts, 2017 to 2030 (USD Million)
                   6.4. On-premises
                       6.4.1. On-premises market estimates and forecasts, 2017 to 2030 (USD Million)
Chapter 7. Sales Intelligence Market: Organization Size Estimates & Trend Analysis
                   7.1. Sales Intelligence Market: Key Takeaways
                   7.2. Sales Intelligence Market: Movement & Market Share Analysis, 2022 & 2030
                   7.3. SMEs
                       7.3.1. SMEs market estimates and forecasts, 2017 to 2030 (USD Million)
                   7.4. Large Enterprises
                       7.4.1. Large enterprises market estimates and forecasts, 2017 to 2030 (USD Million)
Chapter 8. Sales Intelligence Market: Vertical Estimates & Trend Analysis
                   8.1. Sales Intelligence Market: Key Takeaways
                   8.2. Sales Intelligence Market: Movement & Market Share Analysis, 2022 & 2030
                   8.3. BFSI
                       8.3.1. BFSI market estimates and forecasts, 2017 to 2030 (USD Million)
                   8.4. IT and Telecom
                       8.4.1. IT and telecom market estimates and forecasts, 2017 to 2030 (USD Million)
                   8.5. Retail & E-Commerce
                       8.5.1. Retail and e-commerce market estimates and forecasts, 2017 to 2030 (USD Million)
                   8.6. Healthcare
                       8.6.1. Healthcare market estimates and forecasts, 2017 to 2030 (USD Million)
                   8.7. Media and Entertainment
                       8.7.1. Media and entertainment market estimates and forecasts, 2017 to 2030 (USD Million)
                   8.8. Others
                       8.8.1. Others market estimates and forecasts, 2017 to 2030 (USD Million)
Chapter 9. Sales Intelligence Market: Regional Estimates & Trend Analysis
                   9.1. Regional Outlook
                   9.2. Sales Intelligence Market by Region: Key Takeaway
                   9.3. North America
                       9.3.1. North America market estimates and forecasts, 2017 to 2030 (Revenue, USD Million)
                       9.3.2. U.S.
                           9.3.2.1. U.S. market estimates and forecasts, 2017 to 2030 (Revenue, USD Million)
                       9.3.3. Canada
                           9.3.3.1. Canada market estimates and forecasts, 2017 to 2030 (Revenue, USD Million)
                   9.4. Europe
                       9.4.1. Europe market estimates and forecasts, 2017 to 2030 (Revenue, USD Million)
                       9.4.2. UK
                           9.4.2.1. UK market estimates and forecasts, 2017 to 2030 (Revenue, USD Million)
                       9.4.3. Germany
                           9.4.3.1. Germany market estimates and forecasts, 2017 to 2030 (Revenue, USD Million)
                       9.4.4. France
                           9.4.4.1. France market estimates and forecasts, 2017 to 2030 (Revenue, USD Million)
                   9.5. Asia Pacific
                       9.5.1. Asia Pacific Market estimates and forecasts, 2017 to 2030 (Revenue, USD Million)
                       9.5.2. Japan
                           9.5.2.1. Japan market estimates and forecasts, 2017 to 2030 (Revenue, USD Million)
                       9.5.3. China
                           9.5.3.1. China market estimates and forecasts, 2017 to 2030 (Revenue, USD Million)
                       9.5.4. India
                           9.5.4.1. India market estimates and forecasts, 2017 to 2030 (Revenue, USD Million)
                       9.5.5. Australia
                           9.5.5.1. Australia market estimates and forecasts, 2017 to 2030 (Revenue, USD Million)
                       9.5.6. South Korea
                           9.5.6.1. South Korea market estimates and forecasts, 2017 to 2030 (Revenue, USD Million)
                   9.6. Latin America
                       9.6.1. Latin America market estimates and forecasts, 2017 to 2030 (Revenue, USD Million)
                       9.6.2. Brazil
                           9.6.2.1. Brazil market estimates and forecasts, 2017 to 2030 (Revenue, USD Million)
                       9.6.3. Mexico
                           9.6.3.1. Mexico market estimates and forecasts, 2017 to 2030 (Revenue, USD Million)
                   9.7. MEA
                       9.7.1. MEA market estimates and forecasts, 2017 to 2030 (Revenue, USD Million)
                       9.7.2. Saudi Arabia
                           9.7.2.1. Saudi Arabia market estimates and forecasts, 2017 to 2030 (Revenue, USD Million)
                       9.7.3. South Africa
                           9.7.3.1. Saudi Africa market estimates and forecasts, 2017 to 2030 (Revenue, USD Million)
                       9.7.4. UAE
                           9.7.4.1. UAE market estimates and forecasts, 2017 to 2030 (Revenue, USD Million)
Chapter 10. Competitive Landscape
                   10.1. Recent Developments & Impact Analysis, By Key Market Participants
                   10.2. Market Participant Categorization
                       10.2.1. Clearbit
                           10.2.1.1. Company overview
                           10.2.1.2. Financial performance
                           10.2.1.3. Product benchmarking
                           10.2.1.4. Strategic initiatives
                       10.2.2. DEMANDBASE, INC.
                           10.2.2.1. Company overview
                           10.2.2.2. Financial performance
                           10.2.2.3. Product benchmarking
                           10.2.2.4. Strategic initiatives
                           10.2.2.5. Dun & Bradstreet
                           10.2.2.6. Company overview
                           10.2.2.7. Financial performance
                           10.2.2.8. Product benchmarking
                           10.2.2.9. Strategic initiatives
                       10.2.3. DueDil Ltd
                           10.2.3.1. Company overview
                           10.2.3.2. Financial performance
                           10.2.3.3. Product benchmarking
                           10.2.3.4. Strategic initiatives
                       10.2.4. EverString Technology
                           10.2.4.1. Company overview
                           10.2.4.2. Financial performance
                           10.2.4.3. Product benchmarking
                           10.2.4.4. Strategic initiatives
                       10.2.5. FullContact
                           10.2.5.1. Company overview
                           10.2.5.2. Financial performance
                           10.2.5.3. Product benchmarking
                           10.2.5.4. Strategic initiatives
                       10.2.6. GRYPHON NETWORKS
                           10.2.6.1. Company overview
                           10.2.6.2. Financial performance
                           10.2.6.3. Product benchmarking
                           10.2.6.4. Strategic initiatives
                       10.2.7. Infogroup.com
                           10.2.7.1. Company overview
                           10.2.7.2. Financial performance
                           10.2.7.3. Product benchmarking
                           10.2.7.4. Strategic initiatives
                       10.2.8. Insideview
                           10.2.8.1. Company overview
                           10.2.8.2. Financial performance
                           10.2.8.3. Product benchmarking
                           10.2.8.4. Strategic initiatives
                       10.2.9. LeadGenius
                           10.2.9.1. Company overview
                           10.2.9.2. Financial performance
                           10.2.9.3. Product benchmarking
                           10.2.9.4. Strategic initiatives
                       10.2.10. LinkedIn Corporation
                           10.2.10.1. Company overview
                           10.2.10.2. Financial performance
                           10.2.10.3. Product benchmarking
                           10.2.10.4. Strategic initiatives
                       10.2.11. List Partners LLC
                           10.2.11.1. Company overview
                           10.2.11.2. Financial performance
                           10.2.11.3. Product benchmarking
                           10.2.11.4. Strategic initiatives
                       10.2.12. Oracle
                           10.2.12.1. Company overview
                           10.2.12.2. Financial performance
                           10.2.12.3. Product benchmarking
                           10.2.12.4. Strategic initiatives
                       10.2.13. Relationship Capital Partners Inc. and RelPro, Inc.
                           10.2.13.1. Company overview
                           10.2.13.2. Financial performance
                           10.2.13.3. Product benchmarking
                           10.2.13.4. Strategic initiatives
                       10.2.14. RingLead, Inc.
                           10.2.14.1. Company overview
                           10.2.14.2. Financial performance
                           10.2.14.3. Product benchmarking
                           10.2.14.4. Strategic initiatives
                       10.2.15. UpLead
                           10.2.15.1. Company overview
                           10.2.15.2. Financial performance
                           10.2.15.3. Product benchmarking
                           10.2.15.4. Strategic initiatives
                       10.2.16. Yesware, Inc.
                           10.2.16.1. Company overview
                           10.2.16.2. Financial performance
                           10.2.16.3. Product benchmarking
                           10.2.16.4. Strategic initiatives
                       10.2.17. Zoho Corporation Pvt. Ltd.
                           10.2.17.1. Company overview
                           10.2.17.2. Financial performance
                           10.2.17.3. Product benchmarking
                           10.2.17.4. Strategic initiatives
                       10.2.18. Zoom Information, Inc.
                           10.2.18.1. Company overview
                           10.2.18.2. Financial performance
                           10.2.18.3. Product benchmarking
                           10.2.18.4. Strategic initiatives

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