B2B Laptop & PC Market Size - By Product (Laptops, Desktop PCs, Workstations, Netbooks, Tablet PCs, HDMIs, Handheld Computers ), By Enterprise Size (Large Enterprise, SMB ), By Vertical, Growth Prospects, Regional Outlook & Forecast, 2024 – 2032

B2B Laptop & PC Market Size - By Product (Laptops, Desktop PCs, Workstations, Netbooks, Tablet PCs, HDMIs, Handheld Computers ), By Enterprise Size (Large Enterprise, SMB ), By Vertical, Growth Prospects, Regional Outlook & Forecast, 2024 – 2032

B2B Laptop & PC Market Size

B2B Laptop & PC Market size was valued at USD 250 billion in 2023 and is anticipated to grow at a CAGR of over 5% between 2024 and 2032. The growing trend toward remote work and digital transformation has accelerated the demand for laptops and PCs in the business sector. As organizations adopt more flexible working arrangements, there is an increased need for reliable computing devices to support remote collaboration, video conferencing, and other digital workflows. As businesses expand or new startups emerge, there is an inherent demand for IT infrastructure including laptops and PCs.

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Growing companies need to equip their workforce with reliable computing devices to support their operations and achieve their business objectives. For instance, in December 2023, Lenovo launched a new line of ThinkPad laptops for business customers. The new laptops feature 13th Gen Intel processors and improved security features. Lenovo is one of the world's largest PC manufacturers and has a strong presence in the B2B market.

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The Business-to-Business (B2B) laptop and PC refers to the sector of the computer industry where businesses engage in the buying & selling of laptops and personal computers for organizational or professional use. Unlike the consumer market, where individuals purchase computers for personal use, the B2B market involves transactions between businesses, enterprises, and institutions. The B2B laptop and PC market often caters to enterprises & organizations that require devices with enhanced features, durability, and security. These solutions are designed to handle the demands of professional and business applications.

Businesses with intricate & complex systems require careful consideration of hardware & software compatibility, potential system upgrades, and thorough testing to avoid disruptions in operations. The complexity arises from the need to harmonize new devices with existing technology stacks and ensure a smooth transition without compromising functionality or data integrity.

B2B Laptop & PC Market Trends

The B2B laptop & PC industry is rapidly evolving due to the surge in laptops with convertible designs, detachable screens, and improved battery life, catering to hybrid work models and mobility needs. Ongoing technological advancements such as AR/VR-ready devices, foldable displays, and advanced connectivity solutions are pushing the boundaries of what laptops & PCs can do. Hardware is becoming increasingly software-defined, enabling greater customization & flexibility in deployment and management. This expansion is fueled by government investments in equipping healthcare institutions with advanced IT systems for Electronic Medical Records (EMRs), patient portals, and data interoperability.

Sustainability is a prime concern in the B2B laptop & PC industry with a focus on low-power processors, improved thermal management, and longer battery life to reduce energy consumption. Growing awareness of repairability and efforts to make devices easier to maintain & repair are extending their lifespan and reducing e-waste.

The market is also witnessing an increased use of recycled materials and bioplastics in device construction to minimize environmental impacts. The B2B laptop & PC market, driven by increasing large enterprises & SMBs and government support, is set for sstained growth. Adapting to challenges, embracing new trends, and prioritizing sustainability will unlock the full potential of this transformative market.

B2B Laptop & PC Market Analysis

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Based on product, the market is segmented into laptops, desktop PCs, workstations, netbooks, tablet PCs, HDMIs, and handheld computers. The laptops segment accounted for 30% of the market share in 2023.

• The global shift toward remote work has accelerated the demand for laptops in the business sector. As more companies adopt flexible work arrangements, there is a growing need for devices that facilitate productivity outside the traditional office setting. Companies are investing in laptops to provide their employees with the flexibility to work from different locations, fostering productivity and maintaining business continuity.
• Laptops offer the advantage of mobility and portability, allowing employees to work from various locations. This is especially crucial for businesses where employees need to move around the office, attend meetings, or work on-site with clients such as sales teams, field service professionals, and executives who need to travel for work. Major players are focused on developing technology to enhance laptops for remote work.
  For instance, in July 2022, Elliptic Labs partnered with three laptop OEMs to develop an AI Virtual Position Sensor. This sensor eliminates the inconvenience of having to manually adjust the display settings every time the person moves. The laptop's position with respect to the external display is automatically detected by the AI Virtual Position Sensor, which empowers the laptop to seamlessly identify, locate, and configure an external display. This time-saving method maximizes productivity by reducing the setup time and increasing user-friendliness, enabling worker mobility and convenience. Such initiatives are fueling the demand for laptops in the B2B laptop & PC market.

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Based on enterprise size, the B2B laptop & PC market is divided into large enterprise and SMB. The SMB segment is expected to expand at over 7% CAGR through 2032.

• SMBs recognize the importance of cybersecurity but may lack the dedicated IT resources of larger enterprises. Upgrading to newer laptops and PCs with in-built security features helps SMBs address cybersecurity concerns, protecting their sensitive data and ensuring a more secure IT environment. SMBs have limited IT staff and resources, making ease of maintenance and device management crucial considerations. Modern laptops and PCs come with user-friendly management tools and automated update features, simplifying IT administration for SMBs.
• SMBs are increasingly adapting to new technologies. Their willingness to adopt innovations contributes to the demand for advanced features in laptops and PCs, driving manufacturers to develop products that meet these evolving needs. All these factors cater to the upgrading of laptops and PCs, thereby becoming a strategic investment for SMBs to streamline operations, improve communication, and achieve business goals.

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Asia Pacific B2B laptop & PC market held over 35% of the revenue share in 2023. The region is witnessing robust growth in the laptop market, particularly in countries including China, India & Singapore, driven by substantial investments and expansion activities by SMBs & large enterprises. Government initiatives promoting digital infrastructure, coupled with a growing enterprise presence and technological advancements in both large corporations & smaller enterprises, further fuel the demand for high-performance connectivity solutions.

Competitive pricing, local manufacturing, and a skilled workforce enhance the accessibility & deployment efficiency of B2B laptops & PCs, solidifying Asia Pacific's position in the market. Additionally, the region's early adoption of emerging technologies is further amplifying the need for such solutions, contributing to sustained market dominance.

B2B Laptop & PC Market Share

Players operating in the B2B laptop & PC industry focus on implementing different growth strategies to strengthen their offerings and expand their market reach. These strategies involve new product developments & launches, partnerships & collaborations, mergers & acquisitions, and customer retention. The companies also heavily invest in research & development to introduce innovative and technologically advanced solutions in the market.

Lenovo Group Limited holds a significant market share of over 20% in the B2B laptop and PC industry. Lenovo Group Limited stands as a formidable force in the B2B laptop and PC industry, offering a diverse range of customizable computing solutions tailored to meet the specific needs of businesses worldwide. Renowned for its commitment to security, reliability, and innovation, Lenovo's product portfolio includes business-class laptops, desktops, workstations, and other devices designed to withstand the rigors of demanding business environments.

HP Inc. is a leading player in the B2B laptop and PC market, renowned for its comprehensive range of computing solutions tailored to meet the diverse needs of businesses and enterprise clients. With a rich history of innovation and technological excellence, HP's product portfolio includes a wide array of business-class laptops, desktops, workstations, and other computing devices designed to empower organizations with cutting-edge technology and enhanced productivity tools. HP's commitment to security, reliability, and performance is evident in its products, which feature advanced security features, robust design, and customizable configurations to address the unique requirements of modern businesses.

B2B Laptop & PC Market Companies

Some of the major players operating in the B2B laptop & PC industry are

• Lenovo Group Limited
• HP Inc.
• Dell Technologies
• Apple Inc.
• Acer Inc.
• ASUSTek Computer Inc. (ASUS)
• Sony Corporation

B2B Laptop & PC Industry News

• In January 2024, Dell launched its Latitude 7430 Rugged Extreme notebook It is a durable device designed with optimized venting and other thermal improvements, keeping the system cool and up to 30% quieter than its predecessor even when working with multiple applications. The product caters to field scientists and researchers requiring a device that can handle various terrains & conditions.
• In September 2023, Acer launched its Chromebook Spin 513 powered by MediaTek with the best combination of features of all the Chromebooks. It provides fast enough performance, an excellent screen, and a long battery life. Running on Chrome OS, this Chromebook is designed for cloud-centric computing, offering a streamlined and secure environment for business applications.

The B2B laptop & PC market research report includes in-depth coverage of the industry with estimates & forecast in terms of revenue (USD Billion) from 2018 to 2032, for the following segments

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Market, By Product

• Laptops
• Desktop PCs
• Workstations
• Netbooks
• Tablet PCs
• Handheld Computers

Market, By Enterprise Size

• Large Enterprise
• SMBs

Market, By Vertical

• IT & Telecommunications
• Financial Services
• Healthcare
• Education
• Manufacturing
• Retail
• Media & Entertainment
• Others

The above information has been provided for the following regions and countries

• North America
  • U.S.
  • Canada
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • ANZ
  • Rest of Asia Pacific 
• Latin America
  • Brazil
  • Mexico
  • Argentina
  • Rest of Latin America 
• MEA
  • UAE
  • Saudi Arabia
  • South Africa
  • Rest of MEA Authors Suraj Gujar,Deeksha Vishwakarma

Frequently Asked Questions (FAQ)

What is the size of the B2B laptop and PC market?

The market size of B2B laptop and PC surpassed USD 250 billion in 2023 and is set to expand at over 5% CAGR between 2024 and 2032, propelled by the growing trend of remote work and digital transformation.

Why is the demand for B2B laptops growing?

The laptops segment accounted for more than 30% of the market share in 2023, owing to increasing adoption by industries with varying needs, such as workstations for high-performance tasks or handheld computers for field services.

How big is the Asia Pacific B2B laptop and PC industry?

Asia Pacific recorded more than 35% of the market share in 2023, driven by substantial investments and expansion activities by SMBs & large enterprises across the region.

Who are the major participants in the B2B laptop and PC market?