Cloud Mobile Backend as a Service Market Size - By Application (Cloud Storage & Backup, Database Management), By Vertical (BFSI, IT & Telecommunication, Retail & eCommerce), Platform, Deployment Type, Organization Size, Regional Outlook & Forecast, 2024 - 2032

Cloud Mobile Backend as a Service Market Size - By Application (Cloud Storage & Backup, Database Management), By Vertical (BFSI, IT & Telecommunication, Retail & eCommerce), Platform, Deployment Type, Organization Size, Regional Outlook & Forecast, 2024 - 2032

Cloud Mobile Backend as a Service Market Size

Cloud Mobile Backend as a Service Market was valued at over USD 4.4 billion in 2023 and is poised to witness more than 18% CAGR from 2024 to 2032. The proliferation of mobile devices and rising integration with emerging technologies, such as Artificial Intelligence (AI) and Machine Learning (ML), are significantly driving the market growth.

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Businesses are increasingly realizing the role of AI and ML in revolutionizing app functionality, personalization, and user experience as they strive to stay competitive and innovate in the mobile app market. Cloud MBaaS platforms provide the foundation for smoothly incorporating these cutting-edge technologies into mobile applications and offer the infrastructure, data management tools, and APIs required to enable AI and ML functionality. Mobile apps can provide users with personalized information, recommendations, and proactive insights by utilizing AI-powered capabilities such as computer vision, Natural Language Processing (NLP), and predictive analytics, thereby increasing user engagement and retention.
 

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Businesses are faced with increased cybersecurity threats and regulatory requirements related to data protection, privacy, and regulatory compliance as they increasingly depend on cloud-based backend services to power their mobile applications. This is creating difficulties for cloud mobile backend as a service provider and restraining market growth. Sensitive information stored and processed on cloud MBaaS platforms is vulnerable to security flaws such data breaches, illegal access, and cyberattacks. Organizations are discouraged from completely adopting cloud MBaaS solutions due to concerns regarding the security of data transfer, storage, and access within the cloud ecosystem.

Cloud Mobile Backend as a Service Market Trends

The growing use of serverless architectures is one of the dominant trends in the MBaaS industry. Serverless computing models offered by MBaaS providers are becoming more popular as companies look for ways to develop mobile apps that are more flexible, scalable, and economical. With serverless architectures, developers can concentrate on the functionality and logic of the application rather than worrying about maintaining the underlying infrastructure. The advantages of serverless platforms' pay-per-use pricing models, easy scaling, and decreased operational costs are boosting market growth.

Serverless cloud MBaaS solutions improve developer productivity and the time-to-market for mobile apps by facilitating the quick deployment of mobile applications, supporting event-driven architectures, and facilitating seamless integration with other cloud services. As a result, companies are increasingly using serverless MBaaS solutions to optimize their processes for developing mobile apps and leverage the scalability and flexibility that cloud-native architectures provide.

Cloud Mobile Backend as a Service Market Analysis

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Based on vertical, the BFSI segment dominated the global market with a share of over 25% in 2023.

• Flexible, scalable, and secure mobile applications are in high demand as the BFSI sector experiences a digital transformation brought on by shifting consumer preferences, legal requirements, and technology breakthroughs. These applications can improve customer engagement, expedite operations, and spur innovation. Without the complexity and expense of traditional on-premises IT infrastructure, cloud MBaaS solutions offer BFSI firms the platform, infrastructure, and services they need to create, implement, and operate mobile apps successfully.
• BFSI companies can shorten time-to-market, speed up the creation of mobile apps, and swiftly adjust to shifting market conditions by utilizing cloud MBaaS platforms. To increase customer happiness and loyalty, cloud MBaaS solutions also allow BFSI companies to provide individualized, omnichannel banking experiences, digital wallets, mobile payments, insurance policy management, and financial advice services. These solutions facilitate the incorporation of cutting-edge technologies into financial and mobile banking apps including blockchain, AI, ML, and biometrics. This allows for the development of creative solutions for risk management, fraud detection, predictive analytics, and customized recommendations.

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Based on application, the cloud storage & backup segment is expected to register a CAGR of over 17% through 2032.

• The cloud storage & backup segment includes cloud-based storage and data backup services designed especially for mobile applications. Businesses need safe, scalable, and dependable storage solutions to handle app data as they increasingly rely on mobile apps to interact with partners, consumers, and staff.
• Mobile app developers can outsource the management and storage of app data to cloud-based repositories using cloud storage and backup services provided by cloud MBaaS providers. This eliminates the need for on-premises infrastructure and increases accessibility and flexibility. To assure data integrity, availability, and durability, these services usually incorporate features such as data encryption, versioning, redundancy, and automatic backups. Mobile app developers can store a variety of data types, such as user profiles, media files, application logs, and user-generated content, by utilizing cloud storage and backup options.

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North America dominated the global cloud mobile backend as a service market in 2023, accounting for a share of over 35%. The region is experiencing rapid growth in the IT & telecom sector, along with urbanization and rising adoption of advanced technologies, leading to increased demand for Cloud MBaaS solutions. The U.S. is the largest contributor to the market in North America. With over two billion people using smartphones and billions of app downloads every year, North America presents the largest app market globally. This fuels a never-ending need for fresh, cutting-edge apps, further fueling the demand for MBaaS solutions.

The Cloud Mobile Backed as a Service market in North America is dynamic with new companies, such as Kinvey and Back4app, fighting against established competitors including Amazon Web Services (AWS), Amplify, Google Firebase, and Microsoft Azure App Service. An important trend influencing the industry is the growing emphasis on serverless architecture. Serverless Cloud MBaaS systems further streamline development and lower expenses by autonomously provisioning and managing the underlying infrastructure.

Cloud Mobile Backend as a Service Market Share

Google offers robust Mobile Backend as a Service (MBaaS) capabilities through Firebase. This comprehensive platform streamlines mobile app development with features such as user signup, login, and social integration simplified, stores and synchronizes data for offline and online use, and scalable and secure storage for various file types. With its smooth integrations with other Google Cloud services, Firebase provides a strong and adaptable MBaaS solution for a range of app requirements.

Leading global technology company Microsoft provides Mobile Backend as a Service (MBaaS) solutions via its Azure cloud platform. Azure offers Mobile Apps as a Service (MBaaS) that give developers the infrastructure and resources they need to create, launch, and grow mobile apps quickly. Microsoft Azure enables developers to leverage the scalability and dependability of the cloud to create strong and secure mobile applications with capabilities like offline syncing, data storage, push notifications, and authentication.

Cloud Mobile Backend as a Service Market Companies

Major players operating in the cloud mobile backend as a service industry are

• Google
• Microsoft
• IBM
• Oracle
• MongoDB
• Rackspace Technology
• brainCloud
• Firebase
• SAP
• Kinvey

Cloud Mobile Backend as a Service Industry News

• In September 2023, Oracle released a new application development tool that makes it easier for programmers to develop and publish apps on Oracle Cloud Infrastructure (OCI). The new features let developers create extremely responsive, low-cost cloud-native applications. They are targeted at Java and cloud native developers. The company is creating generative AI tools that let application developers use cutting-edge Large Language Models (LLMs) that provide the degree of protection and privacy needed by enterprises.

This cloud mobile backend as a service market research report includes in-depth coverage of the industry with estimates & forecasts in terms of revenue (USD Billion) from 2018 to 2032, for the following segments

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Market, By Platform

• Android
• iOS
• Others

Market, By Deployment Type

• Private cloud
• Public cloud
• Hybrid cloud

Market, By Organization Size

• Large enterprises
• Small & Medium Enterprises (SMEs)

Market, By Application

• Cloud storage & backup
• Database management
• Push notification
• Data authorization & authentication
• Others

Market, By Verticals

• BFSI
• IT & telecommunication
• Retail & eCommerce
• Healthcare & life sciences
• Manufacturing
• Media & entertainment
• Others

The above information is provided for the following regions and countries

• North America
  • U.S.
  • Canada
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • ANZ
  • Rest of Asia Pacific 
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• MEA
  • UAE
  • Saudi Arabia
  • South Africa
  • Rest of MEA

Frequently Asked Questions (FAQ)

How big is cloud mobile backend as a service industry?

The market size of cloud mobile backend as a service (MBaaS) was reached USD 4.4 billion in 2023 and is estimated to register over 18% CAGR between 2024 and 2032, driven by the proliferation of mobile devices and the rising integration with emerging technologies.

Why is the demand of cloud MBaaS storage & backup expanding?

The cloud storage & backup segment in the cloud mobile backend as a service industry is expected to register over 17% CAGR from 2024 to 2032, as businesses need safe, scalable, and dependable storage solutions to handle app data.

Why is North America cloud MBaaS industry expanding?

North America dominated the global cloud mobile backend as a service market in 2023, accounting for a share of over 35%, attributed to the rapid growth in IT & telecom sector, along with urbanization and rising adoption of advanced technologies.

Who are the major players in the cloud mobile backend as a service industry?

Google, Microsoft, IBM, Oracle, MongoDB, Rackspace Technology, brainCloud, Firebase, SAP and Kinvey.