Eye Tracking Market Size - By Component (Hardware, Software), By Type (Eye Attached tracking, Optical Tracking, Electrooculography), By Application (Healthcare, Retail, Research, Automotive, Consumer Electronics, Others), By Location & Forecast, 2024 - 2032

Eye Tracking Market Size - By Component (Hardware, Software), By Type (Eye Attached tracking, Optical Tracking, Electrooculography), By Application (Healthcare, Retail, Research, Automotive, Consumer Electronics, Others), By Location & Forecast, 2024 - 2032

Eye Tracking Market Size

Eye Tracking Market size was valued at USD 850 million in 2023 and is anticipated to grow at a CAGR of over 30.5% between 2024 and 2032. The growing research interest in eye tracking in natural environments reflects a broader shift towards studying human behavior and cognition in ecologically valid settings. By combining the precision of eye tracking technology with the complexity of real-world scenarios, researchers can gain deeper insights into visual attention, perception, and decision-making processes, ultimately advancing the understanding of human behavior in everyday life.

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For instance, in January 2024, Tobii launched UX Explore cloud platform, making eye-tracking-based mobile UX research more scalable. The latest product from Tobii, UX Explore, empowers user experience (UX) researchers to harness the power of eye tracking and measure user attention using only a smartphone. The new software-based platform uses deep learning eye tracking algorithms and allows studies to be conducted remotely, accessing users in their natural environment.

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With the increasing use of smartphones and tablets, there is a growing demand for mobile eye tracking market. Mobile eye tracking technology allows researchers to study user behavior and interactions in real-world environments, providing insights into mobile app usability, advertising effectiveness, and consumer behavior on mobile devices. For instance, November 2021, Entropik Technologies Pvt. Ltd. announced the launch of the first multi-platform eye tracking technology that works on both web and mobile devices. Real-time analytics dashboards and visualization tools empower stakeholders to identify usability issues, make data-driven decisions, and optimize digital experiences on-the-fly.

Integrating eye tracking technology into existing products, applications, or research methodologies is a complex and time-consuming task owing to the various intricate components and calibration requirements. Developers and researchers frequently face challenges related to compatibility, integration, and data analysis, requiring specialized expertise and resources.

Eye Tracking Market Trends

The inclusion of a new dynamic vision assessment module reflects a rising trend towards more comprehensive and personalized vision assessments. Traditional vision assessments often focus solely on static measures such as visual acuity, but the industry has witnessed an increasing recognition of the importance of assessing dynamic visual skills such as eye movement coordination, tracking, and convergence/divergence abilities. For instance, in January 2021, RightEye LLC announced the launch of its Version 4.0 update to the RightEye Vision System. This update offers three improvements including a new dynamic vision assessment module, an expanded and updated reference population dataset, and a modern dashboard and user interface.

Eye tracking technology is finding applications in healthcare for diagnosis, treatment, and rehabilitation purposes. Eye trackers are used to assess visual impairments, neurological disorders, autism spectrum disorders, and traumatic brain injuries, providing valuable insights into patient behavior, attention, and cognitive function.

For instance, in January 2020, EyeTech Digital Systems, Inc. announced the launch of EyeOn, an all-in-one, ultra-slim eye gaze tablet during the Assistive Technology Industry Association conference in Orlando. The EyeOn eye tracking platform enables people with mobility and motor impairments to select, type, and speak entirely hands-free, using eye movement to control the device that measures just ¾” thick and weighs under 4.5 pounds.

Eye Tracking Market Analysis

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Based on the component, the market is segmented into hardware, and software. The software segment is poised to observe around 32% CAGR through 2032.

• With the increasing demand for advanced analytics and data processing capabilities in eye tracking applications, the market is witnessing a shift towards software-based entities. Software solutions offer sophisticated algorithms and tools for processing, analyzing, and visualizing eye tracking data, enabling researchers, developers, and businesses to derive actionable insights and make data-driven decisions. For instance, in October 2023, Prophesee SA announced the availability of the GenX320 event-based Metavision sensor, a software for integration into ultra-low-power edge AI vision devices.

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Based on the application, the eye tracking market is divided into healthcare, retail, research, automotive, consumer electronics, and others. The healthcare segment dominated the market with a share of over 28% in 2023.

• The rising trend of integrating eye tracking technology into various healthcare applications underscores its potential to revolutionize diagnostics, rehabilitation, assistive technology, ophthalmology, medical education, and telehealth, contributing to improved patient outcomes, enhanced clinical decision-making, and greater accessibility to healthcare services. For instance, in May 2023, Tobii Dynavox introduced the TD I-Series, a fast, light and durable communication aid that is controlled with the eyes. Purpose-built for individuals with conditions such as ALS, cerebral palsy, or Rett Syndrome, the TD I-Series has enhanced eye tracking and a wide range of pre-loaded applications for easy communication.

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Asia Pacific eye tracking market is expected to maintain a robust CAGR of over 30% from 2024 to 2032. The region's rapid economic expansion, coupled with the rising industries like healthcare, education, gaming, and automotive, fuels the demand for eye tracking technology. This is coupled with the increasing integration of eye tracking in consumer electronics, virtual reality (VR), and augmented reality (AR) devices. Moreover, the rising adoption of eye tracking for UX research, market analysis, and medical diagnostics in Asia Pacific contributes significantly to the expanding market landscape.

Eye Tracking Market Share

Tobii AB and Seeing Machines Ltd. hold a significant share of over 5%. Tobii AB is a leading company in the field of eye tracking technology, offering innovative solutions for a wide range of industries and applications. Founded in 2001 and headquartered in Stockholm, Sweden, Tobii has established itself as a pioneer and global leader in eye tracking, leveraging advanced hardware and software technologies to track and analyze eye movements with unparalleled precision and accuracy.

Seeing Machines Ltd. is a pioneering company in the field of eye tracking technology, offering innovative solutions that utilize advanced computer vision algorithms and artificial intelligence (AI) to monitor and analyze human eye movements. With a focus on enhancing safety, performance, and well-being across various industries, Seeing Machines has established itself as a leader in the market.

Eye Tracking Market Companies

Major companies operating in the eye tracking industry are

• Tobii AB
• Seeing Machines Ltd.
• SR Research Ltd.
• iMotions A/S
• Gazepoint Research Inc.
• EyeTech Digital Systems, Inc.
• EyeTracking, Inc.

Eye Tracking Industry News

• In January 2022, OMNIVISION and Tobii announced their partnership to advance solutions for vision in the Metaverse. The jointly developed eye-tracking reference design is based on OMNIVISION’s BSI global shutter (GS) sensor family and helps extended reality original equipment manufacturers (XR OEMs) expedite time to market for high demand XR consumer electronics products.
• In October 2020, FOVE, Inc. launched version 1.0 of its FOVE Virtual Reality platform with eye tracking. The major software update facilitates the full potential of FOVE0 which includes new features such as single-point calibration, which is quicker than FOVE's traditional smooth-pursuit calibration and useful for kiosks where users come and go quickly.

The eye tracking market research report includes in-depth coverage of the industry with estimates & forecast in terms of revenue (USD Million) from 2018 to 2032, for the following segments

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Market, By Component

• Hardware
• Software

Market, By Type

• Eye Attached tracking
• Optical Tracking
• Electrooculography

Market, By Application

• Retail
• Research
• Healthcare
• Automotive
• Consumer Electronics
• Others

Market, By Location

• Remote
• Mobile

The above information is provided for the following regions and countries

• North America
  • U.S.
  • Canada
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • ANZ
  • Rest of Asia Pacific 
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• MEA
  • UAE
  • Saudi Arabia
  • South Africa
  • Rest of MEA

Frequently Asked Questions (FAQ)

How big is eye tracking market?

The market size of eye tracking reached USD 850 million in 2023 and is set to witness 30.5% CAGR between 2024 and 2032, led by growing research interest in eye tracking in natural environments.

Why is the demand for eye tracking software growing?

The software segment is anticipated to grow at a CAGR of over 32% through 2032, favored by the increasing demand for advanced analytics.

How big is the Asia Pacific eye tracking industry?

Asia Pacific market is expected to maintain a robust CAGR of over 30% from 2024 to 2032, attributed to the region's rapid economic expansion, coupled with the rising industries like healthcare and education.

Mention the major players involved in eye tracking market?

Tobii AB, Seeing Machines Ltd., SR Research Ltd., iMotions A/S, Gazepoint Research Inc., EyeTech Digital Systems, Inc. and EyeTracking, Inc.