Mobile Learning Market Size - By Solution (E-book, Portable LMS, Mobile & Video-based Courseware, Interactive Assessments, M-enablement), By Provider (Content, Service), By Application (Academic, Corporate Government) & Global Forecast 2023 – 2032

Mobile Learning Market Size - By Solution (E-book, Portable LMS, Mobile & Video-based Courseware, Interactive Assessments, M-enablement), By Provider (Content, Service), By Application (Academic, Corporate Government) & Global Forecast 2023 – 2032

Mobile Learning Market Size

Mobile Learning Market size was valued at USD 46 billion in 2022 and is predicted to grow at a CAGR of 15% between 2023 and 2032. A huge section of people across the globe is widely using smartphones owing to modern technological advancements. This widespread adoption has generated novel prospects to transfer educational content & resources through mobile devices, propelling the market growth. Learners can access educational materials at any time in any location, enabling e-learning on the go.

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Learners can study anywhere with smartphones, and they do not have to adhere to any fixed study schedules & classes. This freedom transformed the world of education and has made education open to more people with time limitations and those who cannot afford traditional learning resources. Additionally, the shift towards mobile learning is led by the growing use of smartphones and tablets as primary devices for accessing information and learning resources. The convenience, flexibility, and on-the-go accessibility offered by mobile learning are highly valued by learners, leading to an increased demand for Learning Management System (LMS) solutions tailored for mobile devices.
 

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Peer-to-peer interaction is critical in the education process as it promotes active learning & interaction, information sharing, and critical thinking & social abilities. It is the collective activities, group dialogues, and peer responses that result in a holistic & comprehensive educational experience. Peer-to-peer interaction is absent in mobile learning, and this might impede the mobile learning market demand. Learners will be deprived of the advantages of social learning, networking opportunities, and the capability to glean information & insights from the perspectives and experiences of their peers.

COVID-19 Impact

During COVID-19, there was an increased adoption of mobile learning globally owing to the imposition of lockdowns and shutting of schools & colleges. This fueled the demand for remote learning solutions and faster embracing of mobile learning across educational institutes, corporate training courses, and solo learners. Mobile learning platforms and applications played a key role in the seamless shift from traditional classroom-based learning to digital learning models, offering convenience, flexibility, and the choice of learning from any location.

However, numerous people could not access the internet or buy mobiles due to financial constraints, which hampered the efficacy of mobile learning initiatives, in turn, impeding the market. However, the demand during the pandemic has continued even in the post-pandemic period as teachers and students recognized its wide possibilities and benefits.

Mobile Learning Market Trends

The major trend in the mobile learning industry is microlearning, which offers bite-sized information and facilitates effortless learning & comprehension. With the increasing use of mobile devices, modern learners prefer comprehending information in shorter snippets, making microlearning a useful approach. Microlearning techniques involve short videos, interactional quizzes, infographics, or short text-based modules that can easily be accessed on mobile devices. This trend lets individuals to fit learning into their busy schedules, fosters enhanced knowledge retention, and caters to the preferences of on-the-go learners

Mobile Learning Market Analysis

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The mobile learning market from interactive assessment segment is expected to expand at a CAGR of 20% during the forecast period, attributed to the segment’s efficacy in assessing learner progress and information retention. It is also easy to offer immediate feedback to learners and get them actively involved in the process of learning through quizzes, simulations, and interactive scenarios through mobile devices. These assessments are highly interactive and presented in an interesting manner, boosting learner engagement, motivation, and knowledge application. The increasing usage of mobiles for learning and the high demand for interactional learning will drive the growth of this segment.

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The mobile learning market from content provider segment dominated around USD 25 billion revenue in 2022, due to the growing demand for varied & superior educational content. Learners and associations are looking for diverse learning materials including courses, tutorials, eBooks, video conferencing, and interactive modules owing to the increase in mobile learning. Content providers play a vital role in fostering and creating this content, guaranteeing its relevance, accuracy, and educational value. The high demand for content providers with in-depth knowledge in different subjects will propel the industry growth.

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The North America mobile learning market accounted for 40% revenue share in 2022. North America has been a leader in mobile learning adoption and growth. The region features advanced technological infrastructure, prevalent smartphone usage, and increased demand for digital education solutions. In the U.S. and Canada, mobile learning has been widely adopted across educational institutions, ranging from K-12 schools to universities and professional training programs. Corporate sectors in North America have also adopted mobile learning to train and develop employee skills.

Mobile Learning Market Share

Major companies operating in the mobile learning market include

• Adobe Inc.
• Allen Communication Learning Services, Inc.
• AT&T Inc.
• Business Training Library LLC (BizLibrary)
• Cisco Systems, Inc.
• Citrix Systems, Inc.
• Dell Inc.
• El Design Pvt. Ltd.
• IBM Corporation
• Integra Software Services Pvt. Ltd.
• Interactyx Limited
• LearningPlanet Ltd.
• Limestone Learning Inc.
• Microsoft Corporation
• Obsidian Learning
• SAP SE
• Skillslive Edu Pty Ltd.
• Skillsoft
• SweetRush Inc.
• Upside Learning Solutions Pvt. Ltd.

Mobile Learning Industry News

• In May 2023, Cisco collaborated with Greater Manchester Digital Security Hub (DiSH) to support the center's aspirations to be at the forefront of cybersecurity and innovations, to promote economic growth & resilience, and to help make the area a trusted & safe place to live, study & work. Cisco intends to launch a series of focused efforts to tackle the growing cybersecurity skills gap through its Country Digital Acceleration (CDA) program. The dedicated programming will focus on three critical areasthe most vulnerable firms, the industry's biggest gap, and the future generation who will live & work in the region as it accomplishes its digital objectives.

This mobile learning market research report includes in-depth coverage of the industry with estimates & forecast in terms of revenue (USD Billion) from 2018 to 2032, for the following segments

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Market, By Solution

• E-book
• Portable LMS
• Mobile & Video-based courseware
• Interactive assessments
• M-enablement
• Others

Market, By Provider

• Service provider
• Content provider

Market, By Application

• Academic
  • K-12
  • Higher education
  • Vocational training
• Corporate
  • SMBs
  • Large enterprises
• Government

The above information has been provided for the following regions and countries

• North America
  • U.S.
  • Canada
• Europe
  • UK
  • Germany
  • France
  • Italy
  • Spain
  • Russia
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Australia
  • Singapore
• Latin America
  • Brazil
  • Mexico
  • Argentina
• MEA
  • GCC
  • South Africa

Frequently Asked Questions (FAQ)

How big is the mobile learning market?

The market size of mobile learning was reached USD 46 billion in 2022 and will witness over 15% CAGR from 2023 to 2032, due to widespread adoption for transferring educational content and resources through mobile devices.

What is the size of the North America mobile learning industry?

North America held more than 40% of the market share in 2022, owing to advanced technological infrastructure, prevalent smartphone usage, and increased demand for digital education solutions.

Which are the key mobile learning industry players?

Some of the major companies operating in the market include Adobe Inc., Allen Communication Learning Services, Inc., AT&T Inc., Business Training Library, LLC (BizLibrary), Cisco Systems, Inc., Citrix Systems, Inc., Dell Inc., El Design Pvt. Ltd., and IBM Corporation.

Why are mobile learning content providers gaining traction?

The content provider segment exceeded USD 25 billion in 2022 and will expand exponentially through 2032, attributed to the growing demand for varied & superior educational content.