in 2022
Decorative painting is a type of paint used to transform the appearance of a surface, whatever its size, or object. The objective is to improve the aesthetics of the current substrate and, in some situations, to strengthen and prolong the durability of the coating that is coated with it. The most common application for decorative paints is coating, both, inside of buildings such as homes and offices and outside. Moreover, the latter application is less frequent because not all paints are appropriate for outside applications because they lack resistance to sunshine, water, and other environmental factors.
Indonesia Decorative Paints MarketDrivers
Moreover, the Indonesian property sector is the major growth driver of Indonesia’s decorative paints industry. The high demand for new housing and the cultural tradition of repainting one’s house in the lead up to public holidays, such as Eid and Christmas, assures the steady demand for decorative paints going forward all across Indonesia.
Download Free Sample ReportRising Construction Sector-
Increasing Emphasis on Green Manufacturing-
Increasing Demand from the Architectural Industry-
SAICM (Strategic Approach to International Chemicals Management) / GEF (Global Environment Facility) Project
In the year 2024-2032, Indonesia launched a project that will help small- and medium-sized enterprises (SMEs) remove lead in paint production processes and support the establishment of lead paint regulations. The project is expected to result in a National Indonesian Standard for paint products and a ban on using pigments that use heavy metals to protect domestic consumers. Moreover, under the project, the International Pollutants Elimination Network (IPEN), will work with Indonesia to establish a standard of no more than 90 ppm of lead in all types of paints, including decorative, architectural, and industrial paints.
Indonesia Decorative Paints MarketChallenges
- Lack of standard- One of the major weaknesses of Indonesia decorativepaints market is the lack of standards that regulate the decorative paintquality. Many domestic decorative paint manufacturers have not complied withthe international standards that have been set. Some are even intentionally lowering their quality and using cheap anddangerous raw materials in order to offer cheaper prices to the market. Theindustry expects the government to issue a National Indonesian Standard (SNI)for paint products and ban the use of pigments that use heavy metals such aschrome and tin to protect domestic consumers. The introduction of SNI willenable domestic manufacturers to export their products and compete with foreignproducts in the domestic and international markets.
- Non-Availability andHigh Cost of Raw Materials-The fluctuating raw material costs are expected to restrain market growth, asthey severely affect margins in this price-sensitive market. Titanium dioxideis a key raw material used for coatings. An increase in its price, due tosupply shortages, is a major concern for decorative coatings companies. Profitmargins will remain under constant pressure if price hikes continue. Supplierswill also be under constant pressure to develop coatings with an optimum priceto affordability ratio.
Trends & Innovations in Decorative Paint Technology
- Improved Indoor Air Qualityand Odor-Elimination- Improving indoor air qualityis a major consideration amongst building professionals and building occupants,most notably in the education and healthcare sector. There are many pollutantsin the air including volatile organic compounds (VOC) and formaldehyde whichare naturally emitted from paint, varnishes, furniture, carpets, cleaningproducts, and other building materials. As a result, Indonesian government isincreasing encouragement to achieve healthy indoor environments throughbuilding and equipment specification to internal finishes, paving way forlow-VOC paint. This is a form of paint that contains fewer VOC or VOC solventsthan traditional coatings.
- Enhanced Resistance to Moldand Mildew on the Surface- Moistureand humidity create a breeding ground for mold and mildew to thrive, commonlyseen in bathrooms, wet rooms, and kitchens. In response, consumers aredemanding more durable products with high performance against mold andbacterial growth. This is where mold-resistant paint comes in. Designed withantimicrobial technology, the paint inhibits the growth of mold and mildew onpainted surfaces. The built-in formulation works 24/7 for the expected lifetimeof the product, helping the surface paint to stay hygienically cleaner,fresher, and more durable.
Impact of COVID-19 Pandemic on Indonesia Decorative Paints Market
Market Segments
Market Players
Attribute | Details |
Base Year | 2022 |
Historic Data | 2018 – 2024-2032 |
Estimated Year | 2023 |
Forecast Period | 2024 – 2028 |
Quantitative Units | Revenue in USD Million, and CAGR for 2018-2022 and 2023-2028 |
Report coverage | Revenue forecast, company share, growth factors, and trends |
Segments covered | By Resin Type By Technology By Coating Type By User Type By Product Type By Application By Region |
Regional scope | Java, Sumatra, Kalimantan, Sulawesi and Others. |
Key companies profiled | Akzo Nobel N.V., Nippon Paint Holdings Co., Jotun Group, PT Kansai Prakarsa Coatings, PT Putramataram Coating International, Sutindo Anugerah Sejahtera, PT Asian Paints Indonesia, The Sherwin-Williams Company, Axalta Coating Systems, PT Propan Industrial Coating Chemicals. |
Customization scope | 10% free report customization with purchase. Addition or alteration to country, regional & segment scope. |
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Delivery Format | PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request) |