Veterinary Rehabilitation Services Market Size By Animal (Companion, Production), By Therapy (Therapeutic Exercise, Manual, Hydrotherapy), By Indication (Post-surgery, Traumatic Injury) By End-user (Rehab Center, Hospital), Global Forecast, 2023-2032

Veterinary Rehabilitation Services Market Size By Animal (Companion, Production), By Therapy (Therapeutic Exercise, Manual, Hydrotherapy), By Indication (Post-surgery, Traumatic Injury) By End-user (Rehab Center, Hospital), Global Forecast, 2023-2032

Veterinary Rehabilitation Services Market Size

Veterinary Rehabilitation Services Market size was estimated to be USD 796.6 million in 2022 and is expected to expand at a compound annual growth rate (CAGR) of 11.3% from 2023 to 2032. The growing number of companion animals & pet humanization trends, increasing prevalence of musculoskeletal & orthopaedic disorders among animals, and rising awareness among pet owners regarding physical rehabilitation as non-invasive & drug-free treatment are some of the key factors driving this market expansion.

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Over the last decade, veterinary rehabilitation has progressed from a niche service to a popular treatment option in veterinary practice. As the availability of animal rehabilitation services increases, more and more customers are realizing that physical therapy is not just for humans but may also result in pain reduction, enhanced mobility, and an overall higher standard of living for animals. The increasing awareness about pet’s healthcare among pet owners is one of the major drivers for veterinary services.

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Covid-19 Impact

The COVID-19 pandemic had a negative impact on the veterinary rehabilitation services market, especially in 2020. This negative impact was mainly due to lockdown in various countries, which led to closures and restrictions on access to veterinary care. This fact has created barriers for pets to access veterinary rehabilitation services for their beloved companions due to the shutdown and forced closure of rehabilitation centers. In addition, natural rehabilitation centers faced major challenges during the pandemic due to the risk of disease transmission in facilities and native habitats.

Furthermore, the growing adoption of pet insurance with rehabilitation services coverage, post-pandemic return to normality with the resumption of veterinary rehab services, expansion in the number of vet rehab centers, and increased animal healthcare expenditure are some of the other factors driving the market value.

Veterinary Rehabilitation Services Market Trends

Veterinary rehabilitation or therapy utilises a range of non-invasive techniques to improve pet's mobility, decrease the pain associated with movement, and improve their quality of life. Physical rehabilitation for veterinary patients expedites return to normal function, pain relief, and encouragement of optimal health for patients suffering from orthopaedic, neurologic, and chronic diseases.

The rapid growth of urbanization and increasing public awareness about these services may also foster the market growth of veterinary rehabilitation services. Furthermore, the growing number of rescued animals and the ever-increasing healthcare expenditure on animal care and the infrastructure of veterinary rehabilitation services are propelling the market landscape.  The therapeutic modalities provided by veterinary rehabilitation services, as well as the launch of new veterinary rehabilitation programs that offer training in rehabilitation and other novel treatment modalities for the rehabilitation of animals, may aid in the market's expansion.

Veterinary Rehabilitation Services Market Analysis

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Based on animal type, the veterinary rehabilitation services market is segmented into companion animals, production animals, and other wildlife animals. The companion animals market segment held the greatest market share, and this trend is predicted to continue during the forecast period. The factors that account for the highest share of the market are rising pet ownership rates particularly in developed regions, rising pet healthcare service costs, an increase in the prevalence of chronic orthopaedic disorders, and rapidly expanding physical rehabilitation needs.

In addition, the growing population rate of dogs in every region further propels the market’s progression. In September 2021, according to the AKC (American Kennel Club), the number of U.S. households owning dogs reached 69 million (54%) in 2021 which increased from 50% in 2018.

By indication, the veterinary rehabilitation services market is segmented into post-surgery, traumatic injuries, acute & chronic diseases, developmental abnormalities, and other indications. The post-surgery segment dominated the market and accounted for the largest market share in 2022. This substantial share is owing to the growing number of orthopaedic surgeries performed for dogs and cats, with the increasing number of veterinarians directing pets toward rehabilitation centers after surgery.  Orthopaedic surgeries for companion animals are one of the common procedures that veterinarians perform to treat musculoskeletal issues. Post-operative patients are more likely to consider rehabilitation to reduce inflammation & pain and to improve the healing rate. Physical rehabilitation therapy after surgery has become more common in the veterinary field with newer advancements, which further contributes to segment share.

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Based on therapy type, the veterinary rehabilitation services market is segmented into therapeutic exercise, manual therapy, hydrotherapy, hot & cold therapies, electrotherapies, acupuncture, shockwave therapy, and other therapies.

The therapeutic exercises segment dominated the market and accounted for the largest revenue share of 23.5% in 2022. Therapeutic or guided exercises are one of the most frequently used physical rehabilitation therapy for companion animals such as dogs. Veterinary therapeutic exercise programs comprise balance therapies, weight shifting, weight loss therapies, and several other exercises using grounded treadmills, cavalletti rails, balance discs, and peanut balls among others. These exercises enhance the body mobility, strength, flexibility, and endurance of animals that have chronic conditions such as arthritis, or those recovering from debilitating musculoskeletal or orthopaedic surgery.

By end user, the veterinary rehabilitation services market is segmented into veterinary rehabilitation center & hospitals, rescue & shelter homes, rehab sanctuary, and other end-users. The veterinary rehab centers and hospitals segment accounted for the largest market share of 47.5% in 2022. This is owing to a growing number of veterinary rehab hospitals and centers globally with advanced infrastructures.  

These centers are very crucial for veterinary rehabilitation services as they provide professional therapies with certified veterinary rehabilitators. The growing number of veterinary rehab professionals is another factor driving the segment trends. According to the American Animal Hospital Association (AAHA), currently, many veterinary technicians and veterinarians are certified to rehabilitate patients in veterinary general hospitals.

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North America dominated the veterinary rehabilitation services market. The high share is due to many veterinary rehabilitation facilities are present in this region, pet owners are becoming more aware of physical rehabilitation services, higher availability of services, and increasing pet ownership. Another factor encouraging market expansion is the rising number of veterinary hospitals with qualified and licenced veterinarians who also provide rehabilitation services.

Veterinary Rehabilitation Services Market Share

The key market players include

• Back on Track Veterinary Rehabilitation Center, LLC
• Animal Acupuncture and Rehabilitation Center
• BARC
• Treasure Coast Animal Rehab & Fitness
• Animal Rehab Center of Michigan
• Blue Springs Animal Rehabilitation Center
• Essex Animal Hospital
• Triangle Veterinary Referral Hospital
• Butterwick animal rehab clinic Ltd
•  Animal Rehab and Conditioning Center.

Veterinary rehabilitation centers and hospitals are constantly involved in implementing strategic initiatives such as launching new services and advancing their infrastructure with newer rehab therapeutic instruments. In addition, top veterinary product manufacturers are entering the veterinary rehabilitation market with new strategies. For instance, in July 2022, Vetoquinol, one of the major veterinary medicine manufacturers, announced the launch of their new veterinary rehabilitation program called VeRBS (Vetoquinol Rehabilitation Business Solution) which offers rehab service training with required basic instruments to veterinary clinics.

Veterinary rehabilitation services market industry news

• In May 2023, The Veterinary Hospital Managers Association (VHMA) launched its new toolkit for combating practice operation issues including workforce issues, client services, and healthcare outcomes for animals. This solution will assist all types of veterinary professionals who need to revaluate their practise management and operational models.
•  In July 2022, Vetoquinol USA announced the launch of its Vetoquinol Rehabilitation Business Solution (VeRBS). The new program will be able to help clinics begin offering rehabilitation services.

The veterinary rehabilitation services market research report includes an in-depth coverage of the industry with estimates & forecast in terms of revenue in USD from 2018 to 2032 for the following segments

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By Animal Type

• Companion animals
• Production animals
• Wildlife animals

By Therapy Type

• Therapeutic exercises
• Manual therapy
• Hydrotherapy
• Hot & cold therapies
• Electrotherapies
• Acupuncture
• Shockwave therapy
• Other therapies

By Indication

• Post-surgery
• Traumatic injuries
• Acute & chronic diseases
• Developmental abnormalities
• Other indications

By End-user

• Veterinary rehab centers & hospitals
• Rescue & shelter homes
• Rehab sanctuary
• Other end-users

The above information is provided for the following regions and countries

• North America
  • U.S.
  • Canada
• Europe          
  • Germany
  • UK
  • France
  • Spain
  • Italy
  • Rest of Europe
• Asia Pacific 
  • China
  • Japan
  • India
  • Australia & New Zealand
  • Rest of Asia Pacific   
• Latin America       
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa        
  • South Africa
  • Saudi Arabia
  • Rest of Middle East & Africa