Pet Obesity Management Market - By Product (Drugs, Food Supplements), Animal Type (Dogs, Cats), Distribution Channel (Pet Specialty Stores, E-commerce), Global Forecast 2023 - 2032

Pet Obesity Management Market - By Product (Drugs, Food Supplements), Animal Type (Dogs, Cats), Distribution Channel (Pet Specialty Stores, E-commerce), Global Forecast 2023 - 2032

Pet Obesity Management  Market Size

Pet Obesity Management Market size accounted for USD 810.7 million in 2022 and is estimated to grow at 7% to reach USD 1.6 billion by 2032 due to the increasing adoption of pet for companionship and coupled with rising pet healthcare expenditure.

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Pets are largely adopted by people for companionship and there has been shift in trend from pet owners to pet parents which indicates that pets are considered as a part of family these days. For instance, in 2020, according to the European Pet Food Industry, there were 88 million households owning a pet in Europe. Therefore, the increasing social acceptance of pets has stimulated pet adoption. Furthermore, increasing pet healthcare expenditure and their well-being such as regular health check-ups and growing advancement in treatment solutions.
 

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Obesity in pets occurs due to excessive adipose tissue accumulates in the body owing to metabolic and hormonal changes in pets. Also, overfeeding, inadequate nutrition, lack of exercise, and sedentary lifestyles may lead to obesity causing various chronic disease. Pet obesity management involves a multi-faceted approach that includes dietary adjustments, exercise plans, behavioral modifications, and sometimes the use of specialized products and medications. The primary goal is to help pets achieve and maintain a healthy body weight, reduce the risk of associated health conditions, and improve their overall health and longevity.

COVID-19 Impact

The COVID-19 pandemic had a negative impact on market. As the number of COVID-19 cases were noted to rise, strict lockdowns were imposed, restricting the movement of people and goods. Due to the impose lockdown, pets and their owners experienced reduced opportunities for exercise and physical activity, leading to an increased risk of obesity among pets. Additionally, limitations on veterinary clinic operations and reduced access to professional guidance hindered the effective management of their pet’s weight that led to witness a slight set back on the obesity management industry progression. 

Pet Obesity Management Market Trends

Increasing incidence of obesity among pets will significantly drive the industry evolution. In 2022, as per the Association for Pet Obesity Prevention estimates, 59% of dogs and 61% of cats were classified as overweight or obese. Overweight pets are susceptible to various diseases that include diabetes and liver disease. These conditions might be fatal if left untreated. Therefore, increasing incidence of obese pet population are at high risk of developing diabetes.

Pet Obesity Management Market Restraint

Lack of awareness regarding pet care products and obesity management services are comparatively high in the developing regions. The per capita income for developing countries is less in comparison to developed countries in the west thus, private veterinary practices are rarely seen. Hence, the population does not regard pet care and obesity management as a priority. For instance, cats and dogs are the two most common household companion animals that are susceptible to develop diabetes. Although such disease conditions can be prevented by suitable prophylactic interventions, but lack of awareness regarding adverse effects of obesity can cause great harm to the pets.

Pet Obesity Management Market Analysis

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By product, the pet obesity management market is classified into drugs and food supplements. The food supplements segment accounted for 84.8% of the market share in 2022. Food supplements play a crucial role in obesity management for pets by providing targeted support and promoting healthy weight loss. These supplements are formulated with specific ingredients that aid in weight management, such as appetite control, metabolism support, and nutrient balance. Additionally, these supplements offer convenience and compliance, with easy administration and professional guidance, making them valuable tools for effective pet obesity management.

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Based on animal type, the pet obesity management market is segmented into dogs, cats and other animal types. The dogs segment is expected to register USD 828.3 million market revenue by 2032. Obesity pose significant health risks for dogs, including an increased risk of developing serious medical conditions such as diabetes, joint problems, cardiovascular and respiratory issues. Also, certain breeds of dogs such as Miniature Schnauzers, Pugs, Bichon Frises, among others, are highly susceptible to developing obese.

By distribution channel, the pet obesity management market is segmented into pet specialty stores, e-commerce and other distribution channel. The e-commerce segment is expected to grow at 7.3% by 2032. E-commerce platforms enable a wide range of products to be readily available, providing a comprehensive selection for customers. This allows pet owners to find specific products that suit their pet’s needs. Also, e-commerce platforms often offer detailed product information and customer reviews that aids in decision-making. Furthermore, e-commerce eliminates the need for physical retail space, reducing overhead costs and allows broader reach to customers beyond geographical limitations.

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North America pet obesity management market accounted for 42.8% market share in 2022. Increasing adoption of pets coupled with rising awareness regarding pet obesity management is expected to boost the industry gains. For instance, in 2022, as per the National Pet Owners Survey conducted by the American Pet Products Association (APPA), 66% of U.S. households, or about 86.9 million families own a pet. Furthermore, presence of key market players in the region and growing prevalence of diabetes is expected to spur the regional business expansion for obesity management.

Pet Obesity Management Market Share

Major market players operating in the pet obesity management market

• Royal Canin
• Pedigree
• Zoetis Inc
• Nestlé Purina 

Pet Obesity Management Industry News

• In July 2022, Nestle acquired Purina Petcare’s pet foods business. This strategy helped the company to enhance its pet food business and consolidate its market position in pet care industry.
• In January 2022, Alton Brown collaborated with Hill’s Pet Nutrition for a mission to end pet obesity. This strategic initiative helped to educate pet parents and offered free education, tools, and resources for pet owners. This strategic initiative helped the company to establish strong connect with pet parents and increase customer base.

The pet obesity management market research report includes an in-depth coverage of the industry with estimates & forecast in terms of revenue in USD from 2018 to 2032, for the following segments

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By Product

• Drugs
• Food supplements

Animal Type

• Dogs
• Cats
• Other animal types

Distribution Channel

• Pet specialty stores
• E-commerce
• Other distribution channels

The above information is provided for the following regions and countries

• North America
  • U.S.
  • Canada
• Europe
  • Germany
  • UK
  • France
  • Spain
  • Italy
  • Rest of Europe
• Asia Pacific
  • Japan
  • China
  • India
  • Australia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • Rest of MEA