Global surface cleaner market is expected to grow at a formidable rate during the forecast period. The global surface cleaner market is driven by the growing pervasiveness of infectious diseases. This has led to the increase in awareness among the population towards the adoption of better household and community hygiene practices thereby driving the growth of market across the globe. Additionally, supportive government policies and schemes especially in the developing regions for promoting community hygiene are further expected to positively impact the growth of market over the next few years. Also, new product launches by the major players in the view of customer needs & demands is further expected to foster the growth of market through 2026.
The global surface cleaner market is segmented based on product, form, distribution channel, company and region. Based on distribution channel, the market can be fragmented into modern retail channel, traditional retail channel, e-commerce retail and institutional/direct sales. The modern retail channel is expected to dominate the market during forecast period. This can be ascribed to the fact that most surface cleaners are sold in the market through modern retail channels such as hypermarkets, supermarkets, among others.
Regionally, the surface cleaner market
Major players operating in the global surface cleaner market include Reckitt Benckiser Group plc, Hindustan Unilever Limited, S. C. Johnson & Son, Inc., Dabur India Limited, Jyothy Laboratories Limited, Venky’s (V H Group), The Clorox Company, Fena Private Limited, Future Consumer Enterprise Ltd., Strategi Herbals Private Limited, Henkel, Bombril, Colgate Palmolive, McBride, Church & Dwight Co. Inc., Kao Corporation, Godrej Consumer Products, Seventh Generation, Procter & Gamble, Avmor and others. The companies are developing advanced technologies and launching new services in order to stay competitive in the market. Other competitive strategies include mergers & acquisitions and new product developments.
Years considered for this report
Historical Years2016-2019
Base Year2020
Estimated Year2021
Forecast Period2022–2026
Objective of the Study
- To analyze and estimate the market size of global surface cleaner market from 2016 to 2019.
- To estimate and forecast the market size of global surface cleaner market from 2020 to 2026 and growth rate until 2026.
- To classify and forecast global surface cleaner market based on product, form, distribution channel, company and regional distribution.
- To identify dominant region or segment in the global surface cleaner market.
- To identify drivers and challenges for global surface cleaner market.
- To examine competitive developments such as expansions, new product launches, mergers & acquisitions, etc., in global surface cleaner market.
- To identify and analyze the profile of leading players operating in global surface cleaner market.
- To identify key sustainable strategies adopted by market players in global surface cleaner market.
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Market insights research performed both primary as well as exhaustive secondary research for this study. Initially, Market insights research sourced a list of surface cleaner products manufacturers across the globe. Subsequently, Market insights research conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, Market insights research could include the surface cleaner products manufacturers which could not be identified due to the limitations of secondary research. Market insights research analyzed the surface cleaner products manufacturers, distribution channels and presence of all major players across the globe.
Market insights research calculated the market size of
Key Target Audience
- Surface cleaner products manufacturers, suppliers, distributors and other stakeholders
- Government bodies such as regulating authorities and policy makers
- Organizations, forums and alliances related to surface cleaner
- Market research and consulting firms
The study is useful in providing answers to several critical questions that are important for the industry stakeholders such as
