A Baby Water Play Mat is a kind of toy designed to boost the stimulation of sensory play and provide the opportunity for physical activity for both toddlers and babies. It is an inflatable water mat creating a stimulating place to play for the baby and is found at in various shapes, colors, and sizes. The Baby Water Play Mat has attractive graphics. It is filled with water and display floating colorful shapes and toys, underwater creatures, and illustrations to create an interactive environment for the physical activity of the small children. This help improve both hand and eye coordination and motor skills and can be considered an all-around fun toy for both babies and toddlers.
Increasing Demand for Day Care Activities Drives Market Growth
The increase in the working woman population contributes to the surge in the working population across the globe. Long office working hours and the growing trend of nuclear families in urban areas make it mandatory to hire some babysitting services to ensure the well-being of small children. The growing demand for playgroups, playschools, and daycares by the parents to look after the children when they are busy at their workplace, or any other work is expected to in turn fuel the market demand. This daycare and other institutions employ toys and other activities intending to entertain and boost the physical development of the children and keep them busy are expected to fuel the demand for the Baby Water Play Mat. The Baby Water Play Mat is an excellent option for the overall development of the children and is expected to be in high demand from primary daycare activities.
Changing Lifestyle and Rise in Expenditure Capacity Is Expected to Fuel Market Growth
Improving the economic conditions of the developing countries and the rapid urbanization and industrialization is boosting the living standards of the consumers. The change in the lifestyle of the consumers and the unavailability of the required time to look after the babies is resulting in the demand for children's toys, games, and mats to keep them engaged. The increasing expenditure capacity of the consumers enables them to invest in quality products for the children, which can positively impact the all-around development of the children. Market players are making efforts to launch Baby Water Play Mats in bright colors to draw children's attention. The adoption of a sedentary lifestyle and the rise in the trend of nuclear families fuel the demand for interactive toys and mats for children, which in turn is expected to accelerate the global Baby Water Play Mat market growth in the next five years.
Rise In Number of Specialized Child-care retailers and Products Spurs Market Growth
The surge in awareness about the benefits of early learning in children and the growing number of families of both working parents is fueling the demand for childcare products and retailers around the globe. Corporates are offering corporate childcare services to support the employees in maintaining work-life balance. The increase in the demand for innovative child care products with minimal adverse environmental impact and health hazards coupled with the rise in the initiatives by the market players to tap into rural areas is expected to create lucrative opportunities for the global Baby Water Play Mat market growth.
Click here to download the sample
Market Segmentation
The global Baby Water Play Mat market is segmented on the basis of price range, distribution channel, application, regional distribution, and competition landscape. Based on the price range, the market is divided into low, medium, and high. Based on the distribution channel, the market is divided into supermarkets/hypermarkets, specialty retailers, online, others. Based on the application, the market is bifurcated into personal use and commercial use. The market analysis also studies the regional segmentation to devise regional market segmentation, divided among North American region, European region, Asia-Pacific region, South American region, and Middle East & African region.
Market Players
Infantino LLC, Kids2 Inc., Kleeger Products, iHaHa, Splashin’kids, MAGIFIRE, Seeyentic, are among the major market players in the global platform that lead the market growth of the global Baby Water Play Mat market.