Global sex toys market is expected to grow at a steady rate during the forecast period due to growing demand and awareness related to sexual experiences. Liberalization, penetration of social media, and influence of pop culture are stressing on the importance of maintaining better sexual health. People have started discussing their sexual needs and started using various products such as sex toys and personal lubricants to enhance sexual experience. These products are used by couples as well who enjoy these toys from time to time. However, there are no safety regulations for the sex toy industry which allow the manufacturers to develop products without any restrictions of material used in the products. Manufacturers are thus, at the liberty of developing innovative products. Hence, products such as vibrators, dildos, and e-stimulators are being used by both the genders. With time, sex toys are being openly accepted and marketed in developed countries, while in developing countries, it is still illegal to sell sex toys.
Global sex toys market is segmented based on product, end-user, distribution channel, company and region. Based on end-user, female segment dominated the market in 2021. Marketing and promotion of these products has become more women-centric to attract more female population, which is contributing to the high share of the segment. Based on distribution channel, online segment is expected to dominate the market share in the forecast period. Social stigma is usually attached with the purchase of sex toys, therefore, customers mostly prefer to purchase them online. Also, plethora of products and brands to choose from is yet another reason for the growing popularity of the online segment.
Regionally, North America is expected to hold the dominant share in the forecast period. Presence of large number of manufacturers and retailers and high awareness among customers is contributing to the large share of the region. Following North America, Europe is expected to account for the largest share. Traditional vibrators and dildos are popular toys in countries such as Germany and presence of some leading brands like LELOI AB (LELO), LoveHoney and Fun Factory has increased the market share of sex toys in the region.
Major players operating in the Global sex toys market include Doc Johnson Enterprises, Church & Dwight Co. Inc., Reckitt Benckiser Group Plc., Lovehoney Group Ltd., Lifestyles Healthcare Pte Ltd, BMS Factory, TENGA Co. Ltd, We-Vibe, LELOI AB (LELO), Fun Factory GmbH, Luvu Brands Inc.
Objective of the Study
- To analyze and estimate the market size of global sex toys market from 2017 to 2020.
- To estimate and forecast the market size of global sex toys market from 2021 to 2027 and growth rate until 2027.
- To classify and forecast global sex toys market based on product, end-user, distribution channel, company and regional distribution.
- To identify dominant region or segment in the global sex toys market.
- To identify drivers and challenges for global sex toys market.
- To examine competitive developments such as expansions, new product launches, mergers & acquisitions, etc., in global sex toys market.
- To identify and analyze the profile of leading players operating in global sex toys market.
- To identify key sustainable strategies adopted by market players in global sex toys market.
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Market insights research performed both primary as well as exhaustive secondary research for this study. Initially, Market insights research sourced a list of manufacturers across the globe. Subsequently, Market insights research conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, Market insights research could include the manufacturers which could not be identified due to the limitations of secondary research. Market insights research analyzed the manufacturers, distribution channels and presence of all major players across the globe.
Market insights research calculated the market size of
Key Target Audience
- Global sex toys manufacturers, suppliers and other stakeholders
- Government bodies such as regulating authorities and policy makers
- Organizations, forums and alliances related to sex toys
- Market research and consulting firms
The study is useful in providing answers to several critical questions that are important for the industry stakeholders such as manufacturers, suppliers, partners, end users, etc., besides allowing them in strategizing investments and capitalizing on market opportunities.
