Global yoga mat market is expected to witness rapid growth during the forecast period owing to increasing popularity and growing awareness about health benefits of yoga around the globe. The outbreak of COVID-19 has led to the rising trend of home workouts, which is creating increasing demand for yoga mats. Moreover, growing prevalence of lifestyle diseases and obesity are acting as key growth factor for the global yoga mat market. Various governments including Indian government are promoting the
Furthermore, manufacturers are coming up with eco-friendly yoga mats in order to abide by the stringent government regulations across various regions. The increasing number of yoga centers and studios across various nations is also contributing to the growth of yoga mats market. With increasing consciousness towards healthy lifestyle and right body mass index, the yoga mat market is anticipated to witness significant growth in the coming years.
The global yoga mat market is segmented based on
Regionally, North America held largest market share in 2021 owing to the high number of fitness clubs and yoga centers in countries such as United States and Canada. However, Asia Pacific is expected to witness highest growth through 2027 owing to favorable government initiatives in countries like India. Furthermore, the increasing number of fitness and yoga centers in China are creating increasing demand for yoga mats.
Major players operating in the global yoga mat market include ADIDAS AG, (ADIDAS), Aurorae Yoga, LLC, ALOYOGA, INC., Yoga Direct LLC, Liforme Ltd, ANYMATIC LLC, Barefoot Yoga Co., JadeYoga, La Vie Boheme Yoga, Lululemon Athletica, Ecoyoga Ltd, Hugger Mugger Yoga Products LLC Inc., Manduka, Eupromed and prAna, among others. Key manufacturers are adopting growth strategies like new product launches and investing on strong sales channel to increase their global market reach.
Objective of the Study
- To analyze and estimate the market size of global yoga mat market from 2017 to 2020.
- To estimate and forecast the market size of global yoga mat market from 2021 to 2027 and growth rate until 2027.
- To classify and forecast global yoga mat market based on material, end user, distribution channel, company and regional distribution.
- To identify dominant region or segment in the global yoga mat market.
- To identify drivers and challenges for global yoga mat market.
- To examine competitive developments such as expansions, new product launches, mergers & acquisitions, etc., in global yoga mat market.
- To conduct pricing analysis for global yoga mat market.
- To identify and analyze the profile of leading players operating in global yoga mat market.
- To identify key sustainable strategies adopted by market players in global yoga mat market.
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Market insights research performed both primary as well as exhaustive secondary research for this study. Initially, Market insights research sourced a list of yoga mat manufacturers across the globe. Subsequently, Market insights research conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, Market insights research could include the yoga mat manufacturers who could not be identified due to the limitations of secondary research. Market insights research analyzed the materials used in manufacturing yoga mat, distribution channels and presence of all major players across the globe.
Market insights research calculated the market size of
Key Target Audience
- Yoga mat manufacturers, suppliers, distributors and other stakeholders
- Government bodies such as regulating authorities and policy makers
- Organizations, forums and alliances related to yoga mat
- Market research and consulting firms
The study is useful in providing answers to several critical questions that are important for the industry stakeholders such as yoga mat manufacturers, suppliers, partners, end users, etc., besides allowing them in strategizing investments and capitalizing on market opportunities.
