Global washable art and craft paints market is anticipated to register growth with an impressive CAGR in the forecast period, 2023-2027. The increasing use of washable art and craft paints across the globe in education institutions is propelling the demand for the product and driving the growth of global washable art and craft paints. Washable art and craft paints are designed in a way that they can be washed off easily from the skin, surfaces, fabrics, and walls. These sorts of paints are not long-lasting and do not bind to surfaces permanently. Washable art and craft paints come in a wide range of colors and are manufactured with creative techniques which facilitate smooth flow of the paints with a matte finish. These paints are widely opted by people of all age groups. However, washable art and craft paints have witnessed wide traction from the children segment. These paints are not only meant for fun purposes but are increasingly getting adopted by parents due to a number of benefits associated with using these paints. The usage of these paints strengthens the small muscles in the hands, wrists, and fingers of children. The painting also supports visual perceptual development and improves the eye and hand coordination of a child.
The inflating disposable income of the people and their rising inclination towards providing the best extra curriculum activities to their children is strengthening the market growth. In addition, the growing number of schools and colleges across the globe, along with the rise in the number of school admissions, is bolstering the demand for such products. Moreover, the increasing youth demographic across the globe that is inkling towards professional education in art and craft has resulted in the expansion of vocational and art schools and colleges. This, in turn, is acting as a growth-inducing factor for the market.
Apart from this, the wide availability of washable art and craft paints in departmental retailers, stationaries, and toy shops is providing a thrust to the market. In addition, the proliferation of online retail channels, which offers several advantages such as door stop delivery, availability of a wide range of colors to choose from, lucrative discounts, and cashback offers, is augmenting the market growth. Furthermore, several leading market players are investing heavily in marketing and advertisement of such products in order to create awareness about these products and increase their customer base.
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Market Segmentation
Company Profile
Crayola LLC, U.S. Toy Co., Inc., KindredSity, Fabbrica Italiana Lapis ed Affini S.p.A (Giotto), Faber-Castell USA, Inc., Dabble Playart Pvt Ltd., Pegasus Toy-kraft Pvt Ltd, RiseBrite, and Glokers
