Turkey Eyewear Market By Product Type (Sunglasses, Spectacles, Contact Lenses, Sports Eyewear, Others {Safety & Protection Eyewear, Transparent Eyeglasses}), By End User (Women, Men and Unisex), By Distribution Channel (Specialty Store, Supermarkets/Hypermarkets, Apparel Store, Online, and Others {Optical Shops, Optometrist, etc.}), By Region, Competition Forecast & Opportunities, 2024-2032
Published Date: November - 2024 | Publisher: MIR | No of Pages: 320 | Industry: Consumer Goods and Retail | Format: Report available in PDF / Excel Format
View Details Buy Now 2890 Download Sample Ask for Discount Request CustomizationTurkey Eyewear Market By Product Type (Sunglasses, Spectacles, Contact Lenses, Sports Eyewear, Others {Safety & Protection Eyewear, Transparent Eyeglasses}), By End User (Women, Men and Unisex), By Distribution Channel (Specialty Store, Supermarkets/Hypermarkets, Apparel Store, Online, and Others {Optical Shops, Optometrist, etc.}), By Region, Competition Forecast & Opportunities, 2024-2032
Turkey's eyewear market is expected to grow at an impressive pace in the anticipated period due to rising luxury eyewear product adoption in the nation, along with advances in optometry. Additionally, it is anticipated that increasing youth inclination toward high-end and opulent fashion accessories, as well as the rising use of sunglasses as a fashion trend, will fuel the growth of the eyewear market in Turkey from 2022E to 2027F. Additionally, it is anticipated that the eyewear market in Turkey will expand in the upcoming years due to the low cost and easy availability of eyewear lenses. Increased consumption of consumer electronics and appliances influences their technological development.
Turkey's optics market has the potential to grow twofold, and the nation might serve as a significant production hub for various eyewear brands. Since nearly 10% of the Turkish population wears prescription glasses, the country's optic market is less penetrated. According to statistics, Turkey's optics market has a lot of room to expand. It presents particularly significant opportunities in the context of rising eyewear production in the country, thus boosting market growth.
However, the spread of COVID-19 is anticipated to impact the decline of the eyewear market in Turkey due to supply chain disruptions and production halts.
The growing urbanization, acceptance of eyewear products, the large number of people who wear corrective lenses, the increased use of silicone hydrogel, and the aging of the population are all predicted to contribute to the growth of the Turkish eyewear market.
The frequency of eye diseases has increased due to the younger generation's increased use of digital gadgets, driving up demand for eyewear and vision-correction products in Turkey. Factors like higher disposable income and a higher standard of living in developing nations like Turkey have pushed the acceptance of high-end, branded eyewear, driving up demand for eyewear.
Increasing Visual Impairment & Requirement for Clear Vision Propels the Market Growth
The need for clear vision and growing visual impairment have increased demand for the Turkish eyewear market. At the moment, the millennial generation is more drawn to and dependent on digital devices like laptops, video games, smartphones, etc. Eye diseases have increased because of the prolonged use of these devices.
Increasing Brand Collaborations Aids the Market Growth
The German industry behemoth ZEISS collaborated with Beta Optik's eyewear line, NOVAX. Thus, ZEISS optical lenses will be made in Turkey. The partnership is regarded as a significant development for the sector globally. ZEISS and the German industry giant NOVAX have signed a considerable cooperation agreement. NOVAX is an optical glass brand with 100% domestic capital. According to the agreement, ZEISS, one of the most important businesses in the world founded in 1846, assigned NOVAX the distributorship of eyeglass lenses and optical equipment in Turkey. As a result, Beta Optik, the flagship brand of NOVAX, will serve as the distributor for ZEISS optical shop supplies in Turkey. Additionally, NOVAX will create eyeglass lenses for its German business partner in its Istanbul factory. Increasing brand collaborations will increase the Turkey eyewear market.
Also, along with local partners, Essilor's offered children and their parents in Istanbul a free eye exam and pair of glasses. Over six days, Essilor volunteered with the help of ten local eye doctors who tested more than 150 kids. Nearly 40% of them required vision correction and received complimentary glasses. Each child also received a pair of sunglasses to shield their eyes from UV rays.
Fitness Activities Fuels the Market Growth
The market's potential for growth is being expanded by a rise in the percentage of children participating in
Market Segmentation
Turkey eyewear market is segmented into product type, end user, distribution channel, region, and company. Based on product type, the market is segmented into sunglasses, spectacles, contact lenses, sports eyewear, and others (safety & protection eyewear, transparent eyeglasses). Based on end-user, the market is segmented into women, men, and unisex. Based on distribution channel, the market is segmented into specialty store, supermarkets/hypermarkets, apparel store, online, and others (optical shops, optometrist, etc.).
Market Players
Efor Optik Gozluk San. Ve Tic. Ltd. Sti., Anadolu Tıp Teknolojileri A.Ş., Karat Optik San. ve Dış Ticaret Ltd. Şti, Optifabrik Gozluk Sanayi ve Ticaret A.S., Opticleaner Hijyen ve Saglik Ltd. Sti., Mercan Optik İth. İhr. San. Tic. Ltd. Şti., Bayem Grup Ic ve Dis Tic.Ltd.Sti., Cemfa Gozluk San. ve Tic. A.S., Derigo ve Opmar Optik A.S., Merve Optik Sanayi ve Ticaret A.Ş.
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