Turkey Carbonated Drinks Market By Product Type (Carbonated Soft Drinks, Functional/Energy & Sports Drinks and Others (Sodas, Lemon Iced Tea, etc.)), By Packaging (Bottle, Cans, and Others (Tetrapack, Pouches, etc.)), By Package Size (Below 250ml, 250ml-1L, Above 1L), By Distribution Channel (Grocery Stores, Supermarkets/Hypermarkets, Convenience Stores, Online and Others (Direct Selling, Pharmaci
Published Date: November - 2024 | Publisher: MIR | No of Pages: 320 | Industry: Consumer Goods and Retail | Format: Report available in PDF / Excel Format
View Details Buy Now 2890 Download Sample Ask for Discount Request CustomizationTurkey Carbonated Drinks Market By Product Type (Carbonated Soft Drinks, Functional/Energy & Sports Drinks and Others (Sodas, Lemon Iced Tea, etc.)), By Packaging (Bottle, Cans, and Others (Tetrapack, Pouches, etc.)), By Package Size (Below 250ml, 250ml-1L, Above 1L), By Distribution Channel (Grocery Stores, Supermarkets/Hypermarkets, Convenience Stores, Online and Others (Direct Selling, Pharmaci
Turkey's carbonated drinks market is expected to grow at an impressive pace during the forecast period. Carbonated soft drinks are fizzy, non-alcoholic beverages made with fresh water, glucose, artificial sweeteners (in diet drinks), caffeine, concentrated fruit juice, antioxidants, and coloring agents. Some well-known carbonated soft drink examples include Coca-Cola, Sprite, Mountain Dew, Appy fizz, Red Bull energy drink, and Pepsi. Based on distribution channels, the carbonated soft drinks market is segmented into hypermarkets, supermarkets, mass merchandisers, convenience retailers and gas stations, food service outlets, online retailers, and direct-to-consumer (D2C) sales.
Turkey has seen a 4.7% increase in soft drink consumption in 2021, reaching 9 billion liters. Approximately, 170 bottles of carbonated beverages are consumed annually per person in Turkey.
While consumers' tastes and flavor preferences are considered when designing carbonated soft drinks, these products are now being developed to be functional beverages for health-conscious consumers. Customers anticipate newly released soft drinks to be free of long-term health-damaging ingredients and actively promote physical and mental fitness through carefully chosen ingredients. Low-sugar soft drinks and goods that reduce stress are probably still in high demand among consumers. This trend is expected to be driven by the increasing value placed on physical and mental health.
Companies Expanding Their Research & Development Activities Drives The Market Growth
Turkish manufacturers are expanding their presence and business to increase their sales, revenue, and market share. For instance, Turkish carbonated drink manufacturer Uludag is expected to expand its business owing to a $USD18.1 million loan from the European Bank for Reconstruction and Development (EBRD) in 2021. One of Turkey's top manufacturers of branded soft drinks is Uludag. Uludag will use the loan to pay for research and development (R&D) activities that are expected to boost its products' quality and competitiveness in domestic and international markets. Moreover, it will restructure its short-term debt using the loan. Uludag currently runs two facilities where it bottles mineral water and soft drinks. The new loan from the EBRD will also be used to increase its export capacity.
Rising Consumer Awareness Regarding Health Consciousness Fuels The Market Growth
Due to consumers' busy lifestyles, carbonated beverages have gained popularity in Turkey. The market for low-calorie carbonated beverages has expanded owing to the rise in consumer demand for clean-label, gluten-free, low-calorie, and low-carb products in the
Carbonated Drinks Contain High Sugar Which Restrains The Market Growth
Most carbonated soft drinks contain high amount of sugar and several acids, which can harm health. In addition to causing dental erosion and other serious health problems such as childhood obesity, elevated blood glucose levels, and an increased risk of disease, and excessive consumption of these beverages can harm oral health. Turkish government are putting more of an emphasis on lowering the amount of sugar in carbonated soft drinks due to grave health concerns. Such factors are therefore expected to impede the production of sugar-sweetened soft drinks, thereby limiting the expansion of the Turkey carbonated drinks market.
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Market Segmentation
Turkey carbonated drinks market is segmented based on product type, packaging, package size, distribution channel, region, and competition. Based on product type, the market is segmented into carbonated soft drinks, functional/energy & sports drinks, and others (sodas, lemon iced tea, etc.). Based on packaging, the market is segmented into bottles, cans, and others (tetra packs, pouches, etc.). Based on package size, the market is segmented into below 250ml, 250ml-1L, and above 1L. Based on distribution channel, the market is segmented into grocery retailers, supermarkets/hypermarkets, convenience retailers, online, and others (direct selling, pharmacies/drug retailers, exclusive brand outlets (EBOs), etc.). The region's market is segmented into Marmara, Central Anatolia, Mediterranean, Aegean, Southeastern Anatolia, Black Sea, and Eastern Anatolia.
Market Players
Coca-Cola İçecek A.Ş., PepsiCo Turkey, Nestle Turkiye Gida A.S., Oguz Gida Sanayi Ve Ticaret A S, Red Bull Gıda Dağıtım ve Pazarlama Ticaret Limited Şirketi, Danone Tikvesli Gida Ve Icecek A.S., Uludağ İçecek Türk A.Ş., Coşku Food Ltd. Sti., Çardak Concentrated Fruit Sulari San. Ve Tic. Ltd. Sti., Dimes Gida Sanayi Ve Ticaret A.S.
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