United States Online Grocery Market By Type (Packed Food & Beverages, Personal Care, Household Products, Fruits & Vegetables & Others (Pet Care, Baby Care, etc.)), By Platform (Mobile Application & Desktop Website), By Region, By Company, Forecast & Opportunities, 2024-2032F
Published Date: November - 2024 | Publisher: MIR | No of Pages: 320 | Industry: Consumer Goods and Retail | Format: Report available in PDF / Excel Format
View Details Buy Now 2890 Download Sample Ask for Discount Request CustomizationUnited States Online Grocery Market By Type (Packed Food & Beverages, Personal Care, Household Products, Fruits & Vegetables & Others (Pet Care, Baby Care, etc.)), By Platform (Mobile Application & Desktop Website), By Region, By Company, Forecast & Opportunities, 2024-2032F
Around 299 million people in the United States used the internet in 2021, an increase from over 288 million in 2020.
. In 2021, 93 percent of adults in the nation reported using the internet at least occasionally, up to only 76 percent in 2010.
Key factors anticipated to propel the market's growth over the forecast period include shifting consumer behavior, rise in contactless shopping preferences and social distancing norms, and a paradigm shift toward online grocery and fresh food purchases, particularly in the wake of the COVID-19 pandemic.
Adopting Business Model for Click and Collect OR Buy Online Pick-up In Store (BOPIS) Fuels the Market Growth
Walmart is attracting customers for its online
Fast Delivery Service Fuels the Market Growth
The US online grocery market is advanced enough to combine same-day or immediate delivery with click-and-collect. Comparing this model to those of more developed foreign marketplaces reveals considerable differences. In the US,
Introducing the Shopping Subscription Fuels the Market Growth
Another aspect fueling the market's expansion is the increase in subscription shopping services. Most of the market's top players provide customers with a subscription option. For instance, to help customers save money and time, Walmart launched a new membership model that includes in-store and online benefits. Members will get unlimited free shipping from retailers, fuel discounts, and access to resources that help families shop more quickly. A 15-day free trial period is included in the USD98 annual price, which works out to USD12.95 per month. The business will use its capabilities to benefit members across multiple services and offerings. Also, Kroger Co. provides a "Delivery Savings Pass," an annual subscription program that costs USD79. Customers can purchase delivery savings pass for just USD79 per year, giving them access to an entire year of unlimited free grocery delivery on purchases of USD35 and higher placed through the website or mobile app of The Kroger Co Family of retailers. It offers the advantages of free delivery, such as waiving the UDS9.95 delivery fee on every grocery order of USD35 or more.
Market Segmentation
California (56.5%), Washington (55.3%), Massachusetts (54.7%), District of Columbia (53.4%), Virginia (53.0%) are the US states which makes the most internet purchases.
Market Players
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