Saudi Arabia Perfume & Deodorants market is expected to grow at a steady CAGR during the forecast period. The rise in the disposable income of the individuals is increasing the expenditure capacity of consumers is expected to fuel the growth of the perfume & deodorant market in the next five years. Improved living standards of people and the surge in awareness regarding the benefits of improved grooming habits are expected to contribute to the market growth. Therefore, the surge in the importance of personal hygiene and grooming is expected to be the major driver for the growth of the perfumes & deodorants market in the next five years. Consumers prefer the use of perfumes & deodorants as they give them a sense of individuality and can be used on a daily basis to enhance the effect of their personality on other people and themselves. The rapid urbanization of people in search of better job opportunities and improved living standards is influencing the demand for perfumes & deodorants as with the rising standards, people become more aware and can afford the personal grooming fragrance products more easily. Market players are hiring social media celebrities and well-known celebrities to expand the reach of their products and improve the brand image to influence the sales of perfumes & deodorants. Key players are running social media campaigns and adopting marketing strategies to fuel the sales of their fragrance products.
Saudi Arabia Perfume & Deodorants market is segmented on type, packaging, category, gender, distribution channel, regional distribution, and company. Based on the type, the market can be bifurcated into perfumes and deodorants. The perfume segment is expected to account for major market share in the forecast period, 2024-2028, owing to a rise in the preference of people towards exotic and premium perfumes, especially among the youth population. Availability of diverse products under different retail retailers and the rise in awareness regarding personal hygiene are expected to drive the demand of the perfume segment in the next five years.
The major players operating on the Perfume & Deodorants market are Arabian Oud Company, L'Oréal Middle East, Unilever Arabia, The Procter & Gamble Company, Rasasi Perfumes Industry LLC, The Estée Lauder Companies Inc., Avon Beauty Arabia, Calvin Klein KSA, Burberry Group plc, Giorgio Armani S.p.A, Christian Dior S.A, Beiersdorf Middle East, Abdul Samad Al Qurashi, The Fragrance Kitchen, Ajmal Perfumes, and others. Major companies are developing advanced technologies and launching new services to stay competitive in the market. Other competitive strategies include mergers & acquisitions and new service developments.
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Objective of the Study
- To analyze and estimate the market size of Saudi Arabia Perfume &Deodorants market from 2018 to 2021.
- To estimate and forecast the market size of Saudi Arabia Perfume &Deodorants market from 2022 to 2028 and growth rate until 2028.
- To classify and forecast Saudi Arabia Perfume & Deodorants market basedon type, packaging, category, gender, distribution channel, regionaldistribution, and company.
- To identify dominant region or segment in the Saudi Arabia Perfume &Deodorants market.
- To identify drivers and challenges for Saudi Arabia Perfume &Deodorants market.
- To examine competitive developments such as expansions, new productlaunches, mergers & acquisitions, etc., in Saudi Arabia Perfume &Deodorants market.
- To identify and analyze the profile of leading players operating in SaudiArabia Perfume & Deodorants market.
- To identify key sustainable strategies adopted by market players in SaudiArabia Perfume & Deodorants market.
Market insights research performed both primary as well as exhaustive secondary research for this study. Initially, Market insights research sourced a list of manufacturers across the globe. Subsequently, Market insights research conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, Market insights research could include the manufacturers which could not be identified due to the limitations of secondary research. Market insights research analyzed the manufacturers, distribution channels and presence of all major players across the globe.
Market insights research calculated the market size of
Key Target Audience
- Perfume &Deodorants manufacturing companies
- Market researchand consulting firms
- Government bodiessuch as regulating authorities and policy makers
- Organizations, forums,and alliances related to Perfume & Deodorants market
The study is useful in providing answers to several critical questions that are important for the industry stakeholders such as manufacturers, suppliers and partners, end users, etc., besides allowing them in strategizing investments and capitalizing on market opportunities.
