United States baby toys market is expected to undergo a substantial growth with an impressive CAGR in the forecast years, 2024-2028. The market growth is attributed to factors like increasing birth rate of the country and the disposable income among the young population of the country. United States is a developed country with population regulations, still the recent years has seen significant rise in the number of new-born babies in the country. Moreover, doting parents are actively involved in the physical, mental and emotional development of their child. Thus, toys for the babies and toddlers are surging in the United States baby toys market. With the flood of educational, electronic and stuff toys in the market, the market is anticipated to grow in the upcoming five years. Moreover, growing number of dual-income household have both the parents working, in such instances, the parents tend to equate their own absence with the abundance of toys and gifts for their kids while they are with their nannies. Also, in the competitive times, where the system demands advance development of the children, educational toys tend to help with the mental and logical mind growth of the children, thus driving the growth of the market. Baby toys are often made of child-safe material. They are expected to be of good quality as well as help child build his physical, mental and emotional strength from a young age. Baby toys are categorized based on material, type, and kind.
The United States baby toys market is segmented on the basis of product type, material type, age, sales channel, regional distribution, and competitional landscape. Based on product type, the market is further segmented into electronic, soft, educational, and others. Soft baby toys are anticipated to hold the largest segment of the market revenue. The growth can be attributed to the rising demand of soft toys like stuffed cartoon characters and stuffed animals, etc. Moreover, educational toys are also anticipated to register the fastest growth in the upcoming five years on the account of the demand of educational toys that are relevant for the child’s mental, physical and emotional development. Electronic toys are anticipated to hold the significant shares of the market on the account of advancing technological development in the play toys and flooding of the market with the electronic toys like toy cars, battery yielding dolls, etc.
Holding the largest shares of the United States baby toys market, a partial list of major market players includes The Walt Disney Company, Hasbro, Inc., Mattel, Inc., The LEGO Group, Funko Inc., Spin Master, among others. The leading market players are actively utilizing advanced technologies to provide advance techniques and value proposition to gain control over the revenue shares of the market. International brands may form partnerships with the local manufacturers and distributors for the expansion of their businesses in the country. Major market players are using smartphone proliferation, nuclear households, and humongous amount of targeted media content as major factors to advertise their products and reach a wider consumer audience in the United States baby toys market. Moreover, the inclusion of technological developments such as immersive experiences of virtual and augmented reality will have a positive impact on the market.
Objective of the Study
- To analyze the historical growth of the market size of United States baby toys market from 2018 to 2021.
- To estimate and forecast the market size of United States baby toys market from 2022 to 2028 and growth rate until 2028.
- To classify and forecast United States baby toys market based on product type, material type, age, sales channel, competitional landscape, and regional distribution.
- To identify dominant region or segment in the United States baby toys market.
- To identify drivers and challenges for United States baby toys market.
- To examine competitive developments such as expansions, new product launches, mergers & acquisitions, etc., in United States baby toys market.
- To identify and analyze the profile of leading players operating in United States baby toys market.
- To identify key sustainable strategies adopted by market players in United States baby toys market.
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Market insights research performed both primary as well as exhaustive secondary research for this study. Initially, Market insights research sourced a list of manufacturers, suppliers, and service providers across the country. Subsequently, Market insights research conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, Market insights research could include the manufactures which could not be identified due to the limitations of secondary research. Market insights research analyzed the manufactures, distribution channels and presence of all major players across the country.
Market insights research calculated the market size of United States
Key Target Audience
- Baby toys manufacturers, end users, and other stakeholders
- Distributers and suppliers of the products and other stakeholders
- Organizations, forums, and alliances related to baby toys products
- Market research and consulting firms
The study is useful in providing answers to several critical questions that are important for the industry stakeholders such as manufacturers, suppliers, end users, etc., besides allowing them in strategizing investments and capitalizing on market opportunities.
