UAE nail care market is anticipated to undergo formidable growth during the forecast period owing to high disposable income and rising expenditure on personal care products. Growing youth population, which is more inclined towards fashion products like nail paint, is acting as a driver for the growth of the market. Increasing product line and marketing strategies by manufacturers and mainstreaming retailing are some other factors fuelling the nail care market growth in the country.
UAE also organizes beauty exhibitions like ‘Beautyworld Middle East’ every year which gives manufacturers a great opportunity to launch their products. The country is witnessing rising number of working population who tend to spend more on nail care products. The growing awareness towards nail hygiene is also a factor creating the need for nail care products in UAE market.
UAE nail care market is categorized based on product type, distribution channel and region. Based on product type, the market is segmented into nail polish, nail accessories, nail strengthener, nail polish remover, artificial nails and accessories and others. The nail polish segment held largest market share in 2022 and is anticipated to dominate the market through 2028 as they come in various shades forms like gel nail paints which can be used as per the occasion. Also, nail paints are affordable products as there are large number of companies manufacturing them at a much cheaper rate.
Based on distribution channel, the UAE nail care market is segmented based on offline and online channel. The offline channel is further segmented into hypermarkets/supermarkets, retail retailers, beauty salon and others. Among them, the hypermarket/supermarket segment is estimated to undergo fastest growth by 2028 owing to their increasing number in UAE market. Consumers tend to buy nail care products from supermarkets/hypermarkets as they offer one-stop shopping experience.
Major players operating in the UAE nail care market are Louis Vuitton Middle East FZCO, Mary Kay Products UAE, Oriflame Holdings AG, Amway Corp., Chanel Inc., REVLON Inc., L’ORÉAL SA, Estée Lauder Middle East. Companies are increasingly focusing on latest trends to enhance their product category to increase their market share. Manufacturing companies are also undergoing other growth strategies like merger and acquisitions to increase their reach in the UAE market.
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Objective of the Study
- To analyze andforecast market size of the UAE nail care market, in terms of value.
- To define,classify and forecast the UAE nail care market on the basis of product type,distribution channel and companies.
- To scrutinizethe detailed market segmentation and forecast the market size, in terms ofvalue, on the basis of distribution channel segmenting UAE nail care market into2 product types, namely, offline and online.
- To identifytailwinds and headwinds for the UAE nail care market.
- To examinecompetitive developments such as expansions, new product launches, supplycontracts, and mergers & acquisitions in the UAE nail care market.
- To evaluatecompetitor pricing, average market selling prices and trends in the UAE nailcare market.
- Tostrategically profile the leading players, which are involved in the supply of nailcare in market.
Market insights research performed primary as well as exhaustive secondary research for this study. Initially, Market insights research sourced a list of nail care product manufacturers and suppliers in UAE. Subsequently, Market insights research conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, Market insights research was able to include manufacturers that could not be identified due to the limitations of secondary research. Market insights research analysed product offerings and distribution channel of all major nail care suppliers across the country.
Market insights research calculated the market size for
Key Target Audience
- UAE nail care manufacturers
- UAE nail care suppliers
- Research organizations and consultingcompanies
- Associations, organizations, associationsand alliances related to nail care manufacturing
- Government bodies such as regulatingauthorities and policy makers
- Industry associations
- Market research and consulting firms
The study is useful in providing answers to several critical questions that are important for industry stakeholders, such as nail care manufacturers, distributors, dealers and policy makers,
