The United Kingdom
Rise in Awareness about Hygiene Practices Drives the Market Growth
Adoption of good hygiene practices is important for the health of an individual as they help prevent the spread of infectious diseases in an individual. By using quality soaps and body washes, people can avoid illness and spend less on healthcare. Hygiene practices make one feel good about themselves and about their looks. They help to keep the surroundings clean and comfortable for an individual. Being unclean results in loss of productivity as it may affect the mental peace of an individual. Good hygiene practices help one feel good in their own skin and boost their confidence. They allow one to freely indulge in social interactions and help in being more productive and engaged in all spheres of life. Good hygiene allows one to make their home and public places they visit more welcoming and comfortable. The adoption of good hygiene is possible with the use of good quality
Adoption of Online Platform by Market Players Boosts the Market Demand
Market players are using aggressive marketing strategies to capture the largest market share and boost their sales. They are hiring celebrities and influencers who can advertise their brands and increase the reach of the brand to even remote locations of the country. High penetration of 4G technology and the roll-out of 5G technology coupled with the proliferation of smart devices among consumers have shifted their interest in shopping through online sales platforms. Consumers prefer to shop for toilet care products through e-commerce channels as it provides them the opportunity to explore various options from the comfort of their homes and make an informed decision by comparing products based on their specifications, price, and brand. Market players are providing the customers with additional benefits like quick home delivery, easy exchange options, and payment through online payment gateways. Thus, the shift of the market players to the online sales platforms is expected to fuel the sales of toilet care products over the next five years.
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Market Segmentation
The United Kingdom toilet care market is segmented into product type, distribution channel, regional distribution, and competitive landscape. Based on product type, the market is divided into floor/tile cleaners, faucet cleaners, toilet cleaners, toilet paper, and other. The other segment is further fragmented into bathtub cleaners, basin cleaners, wipes. Based on distribution channel, the market is divided into departmental retailers, supermarket/hypermarket, traditional retailers, online, others. The United Kingdom toilet care market is studied in major regions namely England, Scotland, Wales, Northern Ireland.
Market Players
ACDOCO Limited (Dr.Beckmann), Unilever UK Ltd, Henkel Ltd. (Bloo), HG UKI Ltd., McBride plc, Reckitt Benckiser Group Plc, SC Johnson U.K., P&G UK & Ireland, The Clorox Company, Werner & Mertz GmbH, are the major market players operating in the United Kingdom toilet care market.
