The global eco friendly multi purpose cleaning products market is anticipated to grow at a steady CAGR in the forecast period, 2023-2027. The surge in efforts to make the surfaces hygienic and infection-free in residential and commercial spaces, growing globalization, and rising awareness about using sustainable products are the major factors driving the global eco-friendly multi-purpose cleaning products market growth in the forecast period.
Eco friendly multi purpose cleaning products are used to clean different surfaces such as windows, carpets, floors, doors, and other surfaces as they help to protect individuals from germs and infections.
Increase In Expenditure on Home Care Product Drives the Market Growth
The rise in awareness of consumers towards the benefits of using home cleaning products and the shift in preference on spending on improving the home's ambiance and adopting hygienic habits are expected to be the major driving factor for the global eco friendly multi purpose cleaning products market. With growing disposable income, the per capita expenditure on premium and high-end home care products is expected to witness tremendous growth. The efforts to regularly clean the home as unhygienic conditions lead to a number of diseases such as E. Coli, Buruli ulcers, and diarrhea that often lead to substantial financial losses and can affect the health of individuals adversely. Ongoing construction activities of intelligent and luxury homes, which includes the construction of several types of surfaces such as mirror, glass, stainless, and wood, are increasing the demand for different types of cleaning products with varying cleaning abilities. The commercial real estate market size in the United States is valued at around USD 1 trillion. Growing commercial industries are expected to create huge potential for market growth in the United States. Eco friendly multi purpose cleaning products offer the cost-effective option to consumers to buy products having multiple uses. Research and development activities to fuel technological advancements and find innovative solutions are leading to the introduction of smart tube drop solutions, infused wipes to clean and preserve surfaces. Market players are introducing products that can be used for different surfaces to attract customers and boost sales. The rise in purchasing capacity, improved lifestyle, and the developing residential and commercial spaces are expected to accelerate the growth of global eco-friendly multi-purpose cleaning products.
High Demand of Sustainable Products Fuels the Market Growth
Increasing consumer concerns about the adverse effects of harsh chemicals are bolstering the demand for eco friendly and organic cleaning products. Studies have revealed that around 30% of consumers are eager to pay premium prices for products that deliver on sustainability claims. The presence of chemicals in multi purpose cleaning products gives them a bad odor and negatively affects environmental conditions. They add the toxicity of the water bodies upon release into them. All kinds of work offices, industrial warehouses, healthcare sector are introducing mandatory policies to adopt green cleaning alternatives to lower their carbon footprint. Market players are extensively indulging in research and development activities to find the natural alternative of the cleaner products to increase their market share. Developing market and introducing new product variants are expected to fuel the global eco friendly multi purpose cleaning products market growth in the forecast period.
Market Segmentation
The global eco friendly multi purpose cleaning products market is segmented by type, application, distribution channel, regional distribution, and competition landscape
Market Players
Venus Laboratories DBA Earth Friendly Products (ECOS), Better Life Co., Ltd., People Against Dirty Holdings Limited (Ecover), GlobalBees Brands Pvt. Ltd. (The Better Home), Puracy, LLC, Seventh Generation Inc., Ethique, Inc., Bi-O-Kleen Industries, Inc, are among the major market players in the global platform that lead the market growth of the global eco friendly multi purpose cleaning products market.
