The global tobacco heating devices market is anticipated to witness a growth of significant CAGR during the forecast period, 2023-2027. High-end investment by market players to find cigarettes which are less harmful to health of an individual and the growing expenditure capacity of consumers are primary factors driving the demand for the global tobacco heating devices market. Growing popularity of the online platforms and marketing promotion strategies adopted by market players are further accelerating the global tobacco heating devices market growth over the next five years.
Heated tobacco heating devices are devices that heat processed tobacco leaf which allows the users to enter nicotine into their lungs. Heated tobacco devices use electronic heating elements such as sticks, plugs, or capsules and some heat the liquids to create emission to pass through a tobacco plug to absorb nicotine and flavor from tobacco. United States permit sales of heated tobacco products including Eclipse and IQOS. The emissions created from heated tobacco products contain lower level of harmful ingredients than the smoke from regular cigarettes and scientists can currently accessing the long term and short-term effect of heated tobacco products.
Increasing Awareness About Benefits of Using Heated Tobacco Devices Supports the Market Growth
World Health Organization (WHO) describes the tobacco in heated tobacco products are heated without reaching ignition point to produce emission containing chemicals and nicotine. Regular smokers inhale large amounts of toxic chemicals by burning chemicals, since heated tobacco products are made to avoid the burning of tobacco, therefore they pose lower risks to users. Studies have shown that people who switched from cigarettes to heated tobacco had lower levels of exposure to harmful chemicals than those who kept smoking the conventional cigarettes. There is no concrete evidence yet that smoking through heated tobacco devices is less harmful and the market players are working continuously to increase the effectiveness of these devices to boost their market share in the global market. They are adopting aggressive marketing strategies and making the use of online platforms to increase the knowledge about the benefits of using tobacco heating devices.
Growing Popularity of Online Channel Supports the Market Demand
The high-speed internet penetration and the proliferation of smart devises is increasing the reach of e-commerce companies to different parts of the globe. Consumers are becoming more aware by reading blogs, articles, social media posts on the benefits of using tobacco heating devices which is expected to influence their sales in the global market. Market players are offering heated tobacco devices on the online platforms to increase their global presence and boost their market share. They are selling heated tobacco products at price lower than the market size and are delivering the products to the doorstep of the consumers. The ease of shopping and the rise in the number of market players shifting on online platforms are expected to propel the global tobacco heating devices market over the next five years.
Market Segmentation
The global tobacco heating devices market is segmented based on price range, distribution channel, regional distribution, and competitive landscape
Market Players
British American Tobacco Plc, Philip Morris International Inc., Imperial Brands Plc, Japan Tobacco Inc., KT and G Corp., Mysmok Electronic Technology Co. Ltd., Shenzhen Yukan Technology Co. Ltd., Fog and Frog Technology (Shenzhen) Co. Ltd., are the major market operating in the global tobacco heating devices market.
