Global Heated Jacket market is expected to be driven by growing interest in outdoor activities and an active lifestyle among adolescents and young people.
Heated jackets are garments worn by workers in cold environments to complete outdoor tasks and provide warmth and comfort on the job site. They are frequently equipped with a USB power supply that can simultaneously power up to two USB-compatible power devices or electronic equipment while also transmitting warming stored energy to the heated jacket.
Growing Trend in Recreational Activities to Increase Demand for Heated Jackets
Advancement of New Product to Fuel the Heated Jacket Among Consumers.
New product launches, as well as new and unique accessory combinations in heated jacket kits, are regarded as important factors in driving market growth. Furthermore, the product is made of long-lasting, water and air-resistant materials, and buyers' desire for slimmer heated jackets with maximum heating areas that can be maintained and cleaned in low-temperature conditions. As a result, all the preceding factors contribute to the expansion of the heated jacket market. Thus, heated jacket market participants are concentrating on releasing new items and broadening their product portfolio in order to meet the rising demand. For instance, in 2021, Columbia Sportwear launched Omni-Heat Infinity technology which features a gold metallic lining with a scientifically developed pattern that maximizes warmth and breathability. The design of gold metallic dots, influenced by the reflecting technology used by NASA, reflects and maintains natural body heat, offering "instant and lightweight warmth without compromising breathability or adding bulk.". Similarly in 2022, Venustas Heated Apparel has launched new colors for its classic unisex heated jacket to enliven and bolster the winter.. When it comes to heated clothing, the colors are always monotonous, such as black and grey. Venustas Team designed it with two bright colors such as green and yellow, to give customers more options. This factor is expected to boost the market growth of the heated jacket market during the forecast period.
Ease of Online Purchase Driving the Sales of Heated Jackets
Heated jackets are usually offered through online channels. The growth of online sales channels is anticipated to be beneficial for the global market for heated jackets. Businesses are increasingly depending on technological development and material innovation as customers become more brand and quality conscious. The development of the heated jackets market will be significantly influenced by competitive pricing and a broad selection of products found at to both men and women. Moreover, consumer awareness of these products, as well as the growing concept of heated clothing, which aids in the reduction of carbon emissions, are expected to drive the subsequent market growth during the forecast period.
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Market Segmentation
The global heated jacket market is segmented based on
Company Profiles
Gerbing Heated Gear, LLC,
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