United States Cosmetics Market By Type (Skin care, Hair Care, Bath & Shower products, Makeup & Color Cosmetics, Fragrances & Deodorants), By Demography (Men, Women), By Distribution Channel (Offline (Supermarkets/Hypermarkets, Exclusive Retail Stores, Beauty Parlors/Salon, Multi Branded Retail Stores), Online), By Region, By Company, Forecast & Opportunities, 2024-2032F
Published Date: November - 2024 | Publisher: MIR | No of Pages: 320 | Industry: Consumer Goods and Retail | Format: Report available in PDF / Excel Format
View Details Buy Now 2890 Download Sample Ask for Discount Request CustomizationUnited States Cosmetics Market By Type (Skin care, Hair Care, Bath & Shower products, Makeup & Color Cosmetics, Fragrances & Deodorants), By Demography (Men, Women), By Distribution Channel (Offline (Supermarkets/Hypermarkets, Exclusive Retail Stores, Beauty Parlors/Salon, Multi Branded Retail Stores), Online), By Region, By Company, Forecast & Opportunities, 2024-2032F
United States Cosmetics Market size is anticipated to grow at an impressive CAGR during the forecast period. The market is growing as a result of rising consumer spending on personal care products, rising demand from the fashion and entertainment sectors, as well as the convenience of using internet to make purchases, which also includes easy online payment options. Other factors anticipated to improve the forecast for the US beauty and personal care sector in the coming years include a wide range of products, exclusive discounts on newly released launched items, and incentives for online payments. Thus, the above-mentioned factors are expected to expand the United States cosmetics market.
The industry that manufactures and distributes cosmetic products is referred to as the cosmetic industry. These include skincare, such as moisturizers and cleansers, haircare such as shampoos, conditioners and hair colors, bath & shower products such as bubble bath and soap, and makeup & color cosmetics such as foundation and mascara.
According to our Cosmetics & Toiletries USA report, the 10% retail sales gained over the last year was fueled by a number of factors, including the return of several product categories like makeup, which had been in decline in recent years, as well as the resumption of foot traffic in brick-and-mortar retailers. Furthermore, according to a CNBC (Consumer News and Business Channel) 2022 report, the sales of makeup, including lipstick, were up 20% in the first half of the year, skincare was up 12%, fragrance was up 15%, and hair care was up 28%.Thus, the demand of cosmetics is rising which will boost the cosmetics market in United States during the forecast period.
Rise in Consumer Spending on Cosmetics Products to Boost the Market Growth
There has been an increase in consumer expenditure on cosmetics and other personal care items. Customers in the United States are purchasing these cosmetics due to the increased advertising and promotional efforts. Furthermore, in order to impact and target specific demographic groups, advertising typically targets a specific age group, such as teenagers or elderly women. Due to the large product innovation in the market, consumers are getting launched to and testing new types of products. Moreover, cosmetics can make consumers, especially women, boost their self-esteem, look better, and enhance their appearance. They can also contribute in expressing personal style, as they are a crucial tool for social expression. Thus, the above-mentioned factors are driving the cosmetics market in United States during the forecast period.
Explosion in E-Commerce Sales being a Significant Driving Factor
In terms of e-commerce innovation and creativity, the beauty industry has always been at the forefront. Beauty retailers are constantly seeking to offer innovative items to improve their customers' experiences, from clean beauty products to highly personalized skincare and artificial intelligence (AI)-driven cosmetic solutions such as product subscription options and virtual ‘try-on’ tools. In recent years, e-commerce platforms have revolutionized the cosmetics business. According to a recent survey, Amazon is preferred by seven out of ten American consumers of cosmetics (71%) over Ulta.com (54%), Sephora.com (54%), Walmart.com (47%), and Target.com (36%). Additionally, the most appealing features of buying cosmetics online are free and fast shipping. Therefore, with the expansion of E-commerce platforms, United States cosmetics market is also growing.
Growing Preference for Natural, Cruelty-Free, and Organic Cosmetics Products
As cosmetics have become an essential part of people's lives, consumers, particularly women, prefer to use cosmetics products. Usage of natural ingredients in the manufacturing of cosmetics products, which have no negative effects on skin, is an increasingly popular marketing tactic used by manufacturers to direct-in more customers. Moreover, the skin or other parts of the body can be harmed by the chemicals utilized in the manufacture of cosmetic products. Heavy hair fall issues are caused by prolonged and frequent usage of chemical-rich shampoos, serums, and conditioners. Additionally, frequent use of color cosmetics for the eyes and lips can result in a variety of skin infections and related health concerns. Therefore, due to the rising awareness against negative consequences of chemicals such as aluminum and paraben compounds found in deodorants, skincare, and hair care products, cosmetic products market witnessed an increasing demand for natural and organic products.
Market Segmentation
United States Cosmetics Market is segmented into type, demography, distribution channel and region. Based on type, the market is segmented into skin care, hair care, bath & shower products, makeup & color cosmetics, and fragrances & deodorants. Based on demography, the market is segmented into men and women. Based on distribution channel, the market is segmented into offline (supermarkets/hypermarkets, exclusive retail retailers, beauty parlors/salon, multi branded retail retailers), and online. The market also studies regional segment which includes south-region, west-region, mid-west region & northeast-region.
Market Players
L'Oreal USA, Inc., Shiseido Co., Ltd., Estée Lauder Companies Inc., e.l.f. Cosmetics, Inc.,
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