Bath & Shower Products Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, 2024-2032F, Segmented By Type (Bath Soaps, Body Wash, Shower/Cream Gels, Others (Bath oils, Bath Additives, etc.)), By Form (Solid, Liquid, Gels, Others (Jellies, etc.)), By End User (Men, Women), By Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Specialty Stores, Online and Others
Published Date: November - 2024 | Publisher: MIR | No of Pages: 320 | Industry: Consumer Goods and Retail | Format: Report available in PDF / Excel Format
View Details Buy Now 2890 Download Sample Ask for Discount Request CustomizationBath & Shower Products Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, 2024-2032F, Segmented By Type (Bath Soaps, Body Wash, Shower/Cream Gels, Others (Bath oils, Bath Additives, etc.)), By Form (Solid, Liquid, Gels, Others (Jellies, etc.)), By End User (Men, Women), By Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Specialty Stores, Online and Others
The global bath & shower products market is anticipated to project robust growth in the forecast period because of the rising demand for chemical-free bathing products, new and innovative launches by market players, and an increasing number of product offerings by brands containing skincare ingredients, etc. Another major factor in this market is the rising presence of bath & shower companies on online platforms.
For instance, in 2021, Everist launched a waterless body wash concentrate.
For instance, in 2022, Yardley launched its new range of floral-sense shower gels with a commercial intending to target young women. Also, in 2022, Unilever launched its largest refill trial in Europe.
Furthermore, several brands are expanding their product portfolio to provide a comprehensive offering to customers. For instance, in 2022, Godrej launched a new gel-to-liquid body wash under its Magic brand, a gel sachet that can be combined with water to produce a liquid body wash. Also, the increasing presence of companies on online portals further leads to market growth expansion The increased internet penetration is boosting the online sales of this market.
Skincare Ingredients in Bath & Shower Products Fueling the Market Growth
In the past couple of years, the demand for bath & shower products containing skincare ingredients has significantly risen as consumers have grown more conscious regarding hygiene and skincare. This trend promotes the linkage between self-care, well-being, and beauty. Moreover, customers are beginning to read labels and shop depending on their unique needs, whether for skincare, particular body parts, or therapeutic benefits. Therefore, bath and shower brands are focusing on offering products with skincare ingredients to cater to consumer demand. For instance, Kerala offers cleaning products without chemical and physical exfoliation. Also, Dove offers serum-infused cleansers that treat complicated skin issues like acne, dullness, etc. Additionally, in 2021, Sanex, a brand of Colgate-Palmolive, developed a shower gel, bath foam, and other products employing pre- and postbiotics to promote the skin microbiome. Particularly, Gen Z is interacting with this market and relevant items sooner than previous generations, continuing to fuel category growth.
Sustainable Packaging Aiding the Market Growth
For instance, in 2022, Bath & Body Works featured an array of products packaged in a more environmentally friendly way in its retailers. Similarly, in 2022, Nivea launched its shower gels with sustainable packaging by using recycled plastic. In
Luxury Bath & Shower Products Boosting the Market Growth
For instance, in 2021, Manscaped, a men’s hygiene, and grooming company launched its ultra-premium product line containing shower gel infused with natural aloe vera and sea salt hydrators.
Market Segmentation
The global bath & shower products market is segmented on type, form, end user, distribution channel, region, and competitional landscape. Based on type, the market is further fragmented into bath soaps, body wash, shower/cream gels, and others (bath oils, bath additives, etc.) It is also segmented based on form in terms of solids, liquids, gels, and others (jellies, etc.). Based on end-user, it is segmented into men and women. Based on distribution channels, the market is segmented into supermarkets/hypermarkets, convenience retailers, specialty retailers, online, and others (cosmetic retailers, pharmacies, etc.). The market analysis also studies the regional segmentation to devise regional market segmentation, divided among North America, Europe, Asia-Pacific, South America, and Middle East & Africa.
Company Profiles
Unilever PLC, Colgate-Palmolive Company, Johnson & Johnson Services, Inc., Estee Lauder Companies Inc., Avon Products, Inc., Beiersdorf AG, Plum Island Soap Company LLC, Bath & Body Works, Inc., Reckitt Benckiser Group PLC, and The Procter & Gamble Company are
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