The global wearable fitness trackers market is anticipated to grow with an impressive CAGR during the forecast period.
Around 533.6 million units of watches, wristbands and other wearables were shipped globally in 2021. A 20 percent increase year over year suggests that the market is expanding
Currently, there are many international firms competing to provide cutting-edge fitness trackers that will rule the industry. IoT, AI, and wireless connectivity are among the cutting-edge elements these players implement into their goods. Consumer awareness of health monitoring is widely spread through the use of wearable fitness trackers. These devices provide numerous health advantages, including heart rate monitoring, sleep monitoring, step monitoring, and pulse monitoring.
Download Free Sample ReportTechnological Advancement Fuels Market Growth
A new device that is frequently used in the present day is the wearable fitness tracker. In an effort to have an edge over others, many international businesses are competing to provide cutting-edge fitness trackers. These companies use cutting-edge features like wireless networking, artificial intelligence, and IoT in their products. Wearable fitness trackers are frequently used to raise consumer awareness of health monitoring. These watches provide a number of health advantages, including the ability to track pulse, steps, sleep, and heart rate. For instance, the Apple Watch Series 8 includes the most third-party apps of any smartwatch, including Runkeeper, Strava, and Nike Run Club, in addition to a comprehensive set of built-in health, fitness, and safety features. Heart rate zone information, a new Multisport tracking option for triathletes, and support for Custom Workouts are all features of its watchOS 9 operating system. It can display real-time power, stride length, ground contact time, and vertical oscillation while tracking a run.
Increasing Mergers & Acquisitions Among Companies Propels Market Growth
Fitbit developed a thriving community of over 29 million active users by producing incredible wearable technology and engaging wellness experiences.
Product Launches Fuels Market Growth
Companies are launching new products for health-conscious consumers. Consumer demand for these products in rising at a robust pace, which is further prompting companies to expand their product portfolios in order to cater to the consumer demand. For instance, the newest generation of Fitbit's fitness wearables has been launched in India in 2022. The Fitbit company launched the Fitbit Inspire 3, Fitbit Versa 4, and Fitbit Sense 2 in the nation. The new Fitbit Inspire 3, Versa 4, and Fitbit Sense 2 all have updated designs that make them more comfortable to wear for extended periods of time. This factor is anticipated to further enhance the market growth during the forecast period.
Market Segmentation
Company Profile
Apple Inc., Fossil Group, Inc, Garmin Ltd., Samsung Electronics Co., Ltd., Google LLC (Alphabet Inc.), Huawei Technologies Co., Ltd., NIKE, Inc.,Sensoria Inc., Xiaomi Corporation, TomTom N.V. are