Baby Shampoo & Conditioner Market– Global Industry Size, Share, Trends, Opportunity, and Forecast, 2024-2032F Segmented By Product Type (Medicated, Non-Medicated), By Type (Organic Vs. Non-Organic), By Distribution Channel (Supermarkets/Hypermarkets, Pharmacy & Drug Stores, Specialty Stores, Convenience Stores, Online, and Others (Direct Sales)), By Region, By Company
Published Date: November - 2024 | Publisher: MIR | No of Pages: 320 | Industry: Consumer Goods and Retail | Format: Report available in PDF / Excel Format
View Details Buy Now 2890 Download Sample Ask for Discount Request CustomizationBaby Shampoo & Conditioner Market– Global Industry Size, Share, Trends, Opportunity, and Forecast, 2024-2032F Segmented By Product Type (Medicated, Non-Medicated), By Type (Organic Vs. Non-Organic), By Distribution Channel (Supermarkets/Hypermarkets, Pharmacy & Drug Stores, Specialty Stores, Convenience Stores, Online, and Others (Direct Sales)), By Region, By Company
Global baby shampoo & conditioner market is anticipated to grow during the forecast period due to the rising purchasing power of consumers, rapid urbanization, and the growing trend of organic baby products.
Baby shampoo is a specific type of shampoo designed for use on infants and young children. It's frequently manufactured without soap and has a different composition from other shampoos, making it softer. Baby shampoo not only cleans the hair of excess oils and filth but also shields young children's scalps from dryness and irritation. The global baby shampoo & conditioner market is segmented into non-medicated and medicated shampoo & conditioner. Non-medicated shampoo & conditioner contain various types of surfactants which condition the hair and eliminate excess oil from the scalp and hair. Medicated shampoos are used to treat scalp conditions such psoriasis, seborrheic dermatitis, and bacterial or fungal infections. They have components that reduce flakiness, scaling, and itching on the scalp, such as zinc pyrithione, coal tar, or selenium sulphide.
Increasing Number of Product Launches Will Boost the Market
Businesses are launching new products to attract clients, which will increase demand and support the baby shampoo & conditioner market's international growth. For instance, in 2022, Johnson & Johnson introduces the Vivvi & Bloom hair care product line for infants and young children. Shea butter and cleaning chemicals of natural origin are used in Vivvi & Bloom's 2-in-1 Wash & Shampoo Cleansing Gel. It helps prevent dryness which has also been tested on sensitive skin. Versions with and without fragrance are offered by the brand. Also, in 2022, BabyChakra launched new baby care products including baby shampoo. This shampoo is made of only natural and organically certified components, is vegan, and is free of all pollutants and other harmful substances.
Download Free Sample ReportAcquisitions & Mergers Between Companies Will Drive the Market Growth
The Moms Co. would remain an autonomous brand and seeks to increase its yearly revenue run rate to USD61.67 million in the following two years. Additionally, MyGlamm (Parent Company - The Good Glamm Group) acquired BabyChakra in 2021 to create India's largest parenting platform and invest USD12.33 million in Mom-Baby Content-to-Commerce over the following three years. To reach 75 million moms by the end of 2022, this tactical move was made to expand BabyChakra's regional influence across 9 new languages in India.
Rising Focus on New Marketing Strategies Will Aid the Market Growth
Companies are focusing on new marketing strategies to attract consumers to their products which will fuel the market demand and growth. For instance, in 2022, Johnson & Johnson brand, JOHNSON’S Baby launched new paper-based refill cartons for existing plastic bottles of Baby Shampoo, Bedtime Bath, and Top-to-Toe Wash toiletry products. The refill cartons are constructed of 24% plastic and 76% paper from FSC Mix-certified well-managed sources, according to JOHNSON's Baby. Additionally, in 2022, R for Rabbit, a D2C baby products company, announced a partnership with actress Shriya Saran to support the launch of their Pure & Beyond baby care line, which includes baby shampoo & conditioner Therefore, the company’s new strategies such as collaborations and partnerships is strengthening the market presence, which further fuels the market for baby shampoo and conditioner during the forecast period.
Surging Demand for Organic and Natural Baby Products Aids Market Growth
Rising demand for natural and organic baby shampoo and conditioner fuels the global baby shampoo & conditioner market during the forecast period. For instance, The Moms Co. Natural Baby Shampoo is a combination of coconut-based cleansers and natural oils that delicately cleanses, nourishes, and strengthens the baby's soft hair. Clinical testing has shown that The Moms Co.'s line of infant care products is mild, delicate, and hypoallergenic on a baby's fragile and sensitive skin. Additionally, Little's Organix Baby Shampoo is filled with organic ingredients including neem and aloe vera extracts which cleanses and nourishes the baby's fine hair and delicate scalp.
Market Segmentation
The global baby shampoo & conditioner market is segmented into product type, type, distribution channel, and region. Based on the product type, the market is segmented into medicated and non-medicated. Based on the type, the market is segmented into organic and non-organic. Based on the distribution channel, the market is segmented into supermarkets/hypermarkets, pharmacy & drug retailers, specialty retailers, convenience retailers, online, and others (direct sales). The market analysis also studies regional segmentation to devise regional market segmentation.
Company Profile
Johnson & Johnson Services, Inc., Unilever PLC, Himalaya Wellness Company, The Clorox Company (Burt's Bees), MOTHERCARE (INDIA) LTD., Artsana SpA (Chicco), PZ Cussons (UK) Ltd, Weleda UK Ltd., California Baby®, and Pigeon India Pvt. Ltd, etc. are
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