Ski Equipment Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, 2024-2032, Segmented By Product Type (Ski Poles, Ski Boots/Snowboard Boots, Ski Snowboards, Ski Bindings, Ski Clothing and Others (Helmet, Gloves, Googles)). By Application (Nordic Skiing, Alpine Skiing, Snowboarding Skiing, Telemark Skiing), By End Use (Men, Women and Kids), By Distribution Channels (Hypermarke
Published Date: November - 2024 | Publisher: MIR | No of Pages: 320 | Industry: Consumer Goods and Retail | Format: Report available in PDF / Excel Format
View Details Buy Now 2890 Download Sample Ask for Discount Request CustomizationSki Equipment Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, 2024-2032, Segmented By Product Type (Ski Poles, Ski Boots/Snowboard Boots, Ski Snowboards, Ski Bindings, Ski Clothing and Others (Helmet, Gloves, Googles)). By Application (Nordic Skiing, Alpine Skiing, Snowboarding Skiing, Telemark Skiing), By End Use (Men, Women and Kids), By Distribution Channels (Hypermarke
The global ski equipment market is expected to grow during the forecast period. Skiing is becoming more popular among outdoor sports and people are becoming more aware of its many types of ski versions, including alpine skiing, nordic skiing, and snowboarding skiing. In addition, a booming tourism sector would encourage consumers to engage in winter activities such as skiing, boosting market growth over the projected period.
according to the National Bureau of Statistics of China, the 2022 Winter Olympic and Paralympic Games in Beijing attracted 300 million athletes to ice and snow sports
Some of the major ski equipment industry trends include rising customer demand for snow-related activities, growing tourism industry particularly in developing countries and developed infrastructure for snow sports like skiing, etc. These factors are expected to create lucrative opportunities for market participants during the forecast period. For instance, in 2022, Gigi Hadid launched a new Ski Lodge line for the knitwear brand Guest in Residence, improving ski resorts' infrastructure. Thus, these favorable trends and development in the market are anticipated to expand the scope of the global ski equipment market during the forecast period.
Moreover, in 2021 in the U.S, there were 10.5 million active snowboarders and skiers.
However, it is projected that increasing numbers of skiing and surfing accidents may impede market expansion. Additionally, the COVID-19 lockdown adversely affected the market demand, which has temporarily slowed consumer interest for different travel & tourism activities and slowed the market growth.
Growing Safety Concerns Among Consumers Boosting the Market Growth
The relevance of wearing ski equipment is expected to drive market expansion during the forecast period owing to increased awareness of skiing-related injuries such as shoulder sprains, head injuries, fractures, knee injuries, and dislocations. On account of growing worries over skiing-related injuries, there is expected to be an increase in knowledge regarding the use of helmets and other ski equipment in the years to come. According to the US Consumer Product Safety Commission, using a helmet while snowboarding or skiing can prevent 45% of head injuries in adults and 54% in kids under 15. The need for skiing equipment will be driven in the future by various skiing ports and facilities.
New Product Launches Drive the Market Growth
New product launches and technical advancement create an opportunity for market expansion during the forecast period. Ski equipment manufacturers are increasingly concentrating on creating and releasing products to meet consumers' growing needs and preferences. As a result, each of these factors are helping the ski equipment industry grow at a significant pace. Also, in order to fulfil the growing demand, major industry players are focusing on developing and expanding existing product lines. For instance, resort wear brands Shivan & Narresh entered the ski apparel market in 2022 by introducing their new men's and women's clothing line, "Farrago." Similarly, the TRU-Kii, an emerging ski industry brand, launched an innovative Ski Travel System in 2022. The TRU-Kii Ski Travel System is created to store and transport a group's or family's ski equipment. Additionally, Snowinn, the online ski and snowboard store of the Tradeinn group, offers ski clothing, ski pants, and snow boots for all varieties of skiing, including ski mountaineering, cross-country skiing, ski alpine, snowboarding, Nordic skiing, Telemark skiing, and skiing for beginners. It is expected that the global ski equipment market will grow during the forecast period.
In 2022, The INDIGO VOGGLE unveiled the new
Increasing Adventurous Sports Among Youth Boosting the Market Growth
The market will expand as kids become more aware of sports that provide an exciting and adventurous experience, such as skiing. Skiing requires various ski gear, including ski boots, poles, apparel, and snowboards. Owing to the commercialization of the activity and the smooth & secure experience of the sport with different types of ski equipment, the market for ski equipment is expected to witness an increase in demand. Additionally, stress from the workplace and a hectic lifestyle has also led to a rise in spending on leisure activities, which is expected to drive the market for global ski equipment during the forecast years.
According to a survey by the Cross-Country Ski Areas Association in 2021, which included 1,239 respondents from the United States and Canada, 98% of respondents planned to go cross-country skiing in 2021–2022, and 41% had already bought season passes. The majority of these skiers (61%) accomplish alone, followed by 44% of skiers who go with their spouses, 41% of skiers who are accompanied by friends, 20% of skiers join with kids, and 16% of skiers with dogs. Also, the majority of skiers were observed to practice during the week as opposed to the weekends.
Following that, 34% purchase equipment and 34% purchase cross-country-specific apparel. Most intend to buy equipment in-store from a retailer, as well as apparel and equipment from retailers, but approximately one-fourth of apparel sales will be made online from retailers. Since people are preferring online purchases, companies are increasing their presence on online platforms to expand their consumer reach. These factors are anticipated to further boost the market growth.
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Market Segmentation
The ski equipment market is segmented based on product type, application, end use, distribution channel, and region. Based on product type, the market is divided into ski poles, ski boots/snowboard boots, ski snowboards, ski bindings, ski clothing and others (helmet, gloves, googles). Based on application, the market is divided into nordic skiing, alpine skiing, snowboarding skiing, and telemark skiing. Based on end use, the market is divided into men, women, and kids. Based on distribution channels, the market is fragmented into hypermarkets/supermarkets, specialty retailers, sport shops, online, and others (direct sales, distributors & dealers).
Company Profiles
Decathlon America LLC
Market Development
In 2022, The INDIGO ski label and the famous ski destination St. Moritz formed an exciting new partnership. This collaboration was aimed to raise awareness of both brands among their respective target consumers and strengthen them.
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