The Brazil Water Purifiers market size is anticipated to grow at impressive CAGR during the forecast period as the Brazil has access to 12% of the world's freshwater resources. However, there is a severe lack of safe drinking water, due to the Southeast and Northeast's densely populated urban areas. Additionally, global warming has negatively impacted the country's reservoir capacity, causing drought-like conditions in most areas. The need for water purification systems based on RO (Reverse Osmosis), UV (Ultraviolet)filtration, or other filtration technologies, has increased due to the declining water quality and lack of faith in municipally based tap water. Brazil's need for water purifiers is expected to increase in the coming years.
Water purifiers are devices that are used to remove undesirable chemicals, biological contaminants, and gases etc. to make the water looks clearer, tastier, smells better, and healthier to drink.
According to report of the WHO/UNICEF Joint Monitoring Program (JMP), 15 million Brazilians who live in urban areas lack access to safe water or drinking water, free from external contamination.
Advance Water Purifier Development Fuels Market Growth
Well-known market players have concentrated on upgrading products with advanced water filtration systems. To promote water purifiers with reverse osmosis, ozone, ultra-violet, ultra-filter, activated carbon, and candle filtration technologies, these players have substantially engaged in research and development activities.
Marketing and Positioning Strategies Drives Market Growth
Due to the abundance of companies, the water purifier industry in Brazil is quite competitive. To obtain a strategic advantage and distinguish their product offerings, market competitors are coming forward using advance marketing methods, including free demos and installation.
Lack of Access to Safe Drinking Water Drives Market Growth
Brazil's geographical areas, rural and urban groups, and households still have significant disparities in access to water and sanitation services while having one of the largest economies in the world. There are over 20 million people without access to improved sanitation, and more than 1.2 million people lack access to safe water.
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Market Segmentation
Brazil Water Purifiers market is segmented into type, technology, end use, sales channel, and region. Based on type, the market is segmented into Floor-Standing, Countertop, Under Counter, Others (Filter Jug Type (Pitchers), Faucet-Mount Type. Based on technology, the market is categorized into
Market Players
Whirlpool do Brasil Ltda (Consul); Hidro Filtros do Brasil; Electrolux do Brasil S/A; Esmaltec SA; Culligan Latam LTDA (IBBL); Pure Aqua, Inc.; Lorenzetti SA; Brita GmbH; Comércio Eletrônico Ltda (Colormaq); Cerâmica Stéfani S.A. are