Electric Hairbrush/Comb Products Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, 2024-2032F. Segmented by Type (Straightening Brush, Styler Brush, Others (Massager Comb, etc.)), By Application (Personal, Professional), By Distribution Channel (Supermarkets/Hypermarkets, Online, Multi-Branded Stores, Exclusive Stores, Others (Direct Sales, Distributors and Dealers)), By Reg
Published Date: November - 2024 | Publisher: MIR | No of Pages: 320 | Industry: Consumer Goods and Retail | Format: Report available in PDF / Excel Format
View Details Buy Now 2890 Download Sample Ask for Discount Request CustomizationElectric Hairbrush/Comb Products Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, 2024-2032F. Segmented by Type (Straightening Brush, Styler Brush, Others (Massager Comb, etc.)), By Application (Personal, Professional), By Distribution Channel (Supermarkets/Hypermarkets, Online, Multi-Branded Stores, Exclusive Stores, Others (Direct Sales, Distributors and Dealers)), By Reg
The Global Electric Hairbrush/Comb Products Market is expected to be driven in the forecast period, 2023-2028, due to factors such as the rising trend of personal grooming and increasing focus on appearance which has caused a positivÂÂe influence on the market demand.
Global Electric Hairbrush/Comb Products Market Scope
The electric hairbrush is a hair styling product that is in high demand among the population. In addition to combing, an electric hairbrush can be used to dry and straighten hair. Hairbrushes are classified into two typespaddle brushes and flat brushes with bristles built on a ceramic or tourmaline plate. These plates generate heat, which releases negative ions, leaving hair shiny and smooth.
The Electric Hairbrush Market has a wide scope and caters to a diverse range of consumers by providing straightening brushes and styler brush to cater different hair types and styling needs. Electric hairbrushes are incorporated with advanced technology which provide efficient and effective way to style and maintain hair.
Global Electric Hairbrush/Comb Products Market Overview
The increase in sales of electric hairbrush/comb products is significantly influenced by the rising demand for at-home hair care solutions and increasing demand for efficient and convenient hair styling products.
Due to this, there is a growing market for hair products that’s improve individual appearance. In 2023, according to the Advanced Dermatology survey, women spend an average of USD 877 per year on their appearance, while men spend an average of USD 592 per year. It indicates that people are getting more concerned about glances and want advanced hair device products like electric hairbrush that are easy to use and save time as well.
Another factor contributing to the growth of the Electric Hairbrush Market is the increasing popularity of online shopping. E-commerce platforms have made it easier for consumers to purchase electric hairbrushes from varieties of options, providing manufacturers with access to a global customer base. This has led to increased competition in the market, driving manufacturers to improve their products and lower their prices to stay competitive.
Moreover, advancements in technology have played a significant role in the growth of the electric hairbrush market. Manufacturers are emphasizing on developing new and innovative electric hairbrushes that offer unique features and benefits, such as adjustable heat settings and ionization technology. These advancements are attracting new consumers to the market and encouraging existing consumers to upgrade their existing electric hairbrushes.
Global Electric Hairbrush/Comb Products Market Drivers
The rising popularity of hair care products, including hair sprays, gels, and serums, is driving the demand for electric hairbrushes as consumers seek out tools that can enhance the effectiveness of these products. In 2022, according to the Pamperbook App survey, 900 UK hair and beauty salons and freelancers found that, women spend on average USD186.41–USD372.82 per month on hair appointments. This is most likely because women are more concerned about their appearance and are willing to spend more money to enhance their appearance. This factor is further contributing to the rising sales of this market. While electric hairbrushes are designed to be easy to use and offer a convenient way to style hair. They eliminate the need for multiple hair styling tools and are easy to use at home.
Additionally, hair salon professionals utilize electric hair styling devices in their salon. As a result, the rising number of hair salons or barber shops across the globe are further positively contributing to the usage of electric hairbrush. According to a study, in 2020 the United States has nearly 80,000 hair business (77,000 beauty salons and 4,500 barber shops). Besides, increasing on-demand video streaming of hairstyling tutorials on various social media platforms and applications, such as YouTube and Instagram for self-styling hairstyle, is expected to boost demand for Global Electric Hairbrush/Comb Products Market.
Global Electric Hairbrush/Comb Products Market Trends
For instance, in 2019, Philips launched hair straightening brush in the female grooming segment.
However, the celebrity endorsements promoting the benefits of electric hairbrushes are contributing to their growing popularity. For instance, the promotional advertisement for Vega's electric hairbrush (3 in 1 Hair Styler) was launched in 2021...
Global Electric Hairbrush/Comb Products Market Challenges
The electric hairbrush market is facing several challenges that are impacting its growth and profitability. One of the primary challenges is the intense competition among manufacturers, which is leading to price wars and reduced profit margins. Since, manufacturers are finding it challenging to differentiate their products and services and build a unique value proposition, more competitors enter the market and provide similar products.
Another challenge facing the Electric Hairbrush Market is the limited consumer awareness and education about the benefits of using these products. Many consumers are still unaware of the advantages of using an electric hairbrush, such as reduced hair damage and increased styling options. This lack of knowledge is hindering the adoption of electric hairbrush, limiting the potential customer base.
Global Electric Hairbrush/Comb Products Market Recent Development
- In 2022, Philips introducedits premium range of hair styling devices in India. The products includePhilips 5000 Series Heated Straightening Brush with Ionic function (BHH885/10),which helps achieve naturally straight hair while managing frizzy hair.
- In 2022, Vega introduced thenew X-Star Hair Straightening Brush, VHSB-03, under the personal care productcategory for brushing and straightening hair using Thermo Protect Technology.
- In 2022, the US hairstyling brand "Drybar" launched range of product line at onlinebeauty retailer, Cult Beauty, including "The Double Shot Oval Blow-DryerBrush.
Global Electric Hairbrush/Comb Products Market Opportunities
One of the opportunities for the Electric Hairbrush Market is the increasing popularity of hair care and styling products among the millennial population. These younger demographics are more willing to experiment with new hair trends and are more likely to spend on high-quality styling devices. Additionally, the rising awareness of personal grooming and the availability of innovative and affordable products is driving the growth of the Global Electric Hairbrush/Comb Products Market.
Moreover, consumers are increasingly looking for hair care products that offer multiple benefits in a single product. Electric hairbrush offers a wider range of applications like drying and straightening compared to conventional hairbrushes. Conventional hairbrushes require a lot of repeated movements and energy to attain the desired results, electric hairbrushes reduce the time and energy required for grooming one’s hair while being less painful causing minimal damage to the hair. It is a well-known opportunity for Global Electric Hairbrush/Comb Products Markets.
Market Segmentation
The Global Electric Hairbrush/Comb Products Market is segmented based on type, application, distribution channel, region, and competitional landscape
Company Profiles
Koninklijke Philips N.V., Drybar, LLC., Corioliss Europe, SL, VEGA Industries Private Limited, Revlon, Inc., Panasonic Corporation, Conair LLC, HongKong Shared Dream Enterprise Limited (MiroPure), Rocket Commercial LLC (AsaVea), Spectrum Brands Holdings, Inc. (Remington),
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