The Online Laundry Services Market is witnessing robust growth for different factors, such as rise in shift of consumers towards luxurious lifestyle, continuous advancement in commercial sectors like hotels, restaurants, hospitals etc., which are holding a significant share in online laundry services on the global level. Also, the increase in disposable income and spending on apparels of consumers are positively influencing the demand of online laundry services.
Online laundry services offer different range of services such as dry cleaning, washing, woolens cleaning, duvet cleaning, ironing etc. in a certain time. As laundry service companies are offering solution whereby clients can contact them through communication apps or laundry apps, the laundry service provider then picks up the dirty clothes and deliver after washing them wherever and whenever the client requests. Additionally, consumers have the option of schedule pick-up and delivery of clothing by contacting laundry services. Urban population's use of online washing services is mostly driven by the hectic work schedules and rising women working participation.
Additionally, people are preferring online laundry services because of the convenience offered by the companies in which the customers don’t have to spend time and dropping off and picking up your laundered garments.
According to Bureau of Labor Statistics, it is observed that United States consumers wash over 660 million loads of laundry every week by, totaling about 35 billion loads annually. Due to it, the market for online laundry services is increasing as consumers are not willing to wash their clothes by themselves and opting for laundry services.
In addition, companies have recently begun up in the sector to explore the unorganized market. Also, elderly people who are unable to complete their basic activities frequently choose laundry services, which would ultimately boost the expansion of the residential category. The younger generations' busy lifestyles are also encouraging them to use online laundry services. In the commercial segment hotels, hospitals, restaurants, and other similar enterprises have increased the demand of online laundry services. The market for online laundry services is dominated by North America due to the region's rising levels of health-conscious customers, changing consumer trends towards fragrant lifestyles. Asia-Pacific region is anticipated to experience the highest growth rate due to the region's expanding consumer base and the prominence of various market competitors. Additionally, online laundry services are also offering a range of options which includes different types of detergents, fabric softeners, and ironing preferences, allowing customers to tailor their laundry experience to their specific needs. With the growing demand of e-commerce industry and online services, it is likely that more people will continue to turn to online laundry services as convenient and time efficient options for their laundry needs. However, the online laundry services have recently become increasingly popular in the recent years due to the convenient and time consuming benefits.
Rising Working Population Fuels the Market Growth
Laundry is a time-consuming activity that has become difficult for people, particularly among those who are employed. Over the past few years, the working-class population has grown tremendously, which has fueled a surge in demand for online laundry services because of its convenience. As online laundry services offer a convenient solution for people who do not have the time or ability to do their laundry themselves. Consumers can simply schedule a pickup and drop-off time, and the laundry services will take care of the rest. Time constraints due to increasing work pressure & hours obstruct people from doing their laundry. Additionally, the growing number of working women around the world is a majorly affecting the online laundry services. Therefore, rise in working population across the globe is driving the online laundry service market.
Expansion in Hospitality Industry Fueling the Market Growth
With the rise in the hospitality sectors online laundry services market is also growing. As the hospitality sector is opting for online laundry services to maintain the hygiene in rooms of the hotels, resorts, etc. Online laundry services are being adopted by hospitality as part of their service improvement strategy for better laundry management & hygiene. Online service providers offer washing services for all different kinds of linens, including bed linen, tablecloths for food and beverages, uniforms for employees, and other random items.
Growing Consumer Consciousness Towards Hygiene & Healthy Lifestyle
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Market Segmentation
The online laundry services market is segmented based on services type, end-user, and by payment. The market is divided into the laundry care, dry cleaning, duvet cleaning, steam/electric pressing, and others (shoes cleaning, accessories cleaning, bags cleaning, etc.) based on services type. Based on the end user, the market is segmented into residential, hospitality, healthcare, institutional, and others (industrial, etc.). Based on payment, the market is fragmented into mobile wallet, card payment, cash on delivery & net banking. The market analysis also studies the regional segmentation to devise regional market segmentation, divided among North America, Europe, Asia-Pacific, South America, and Middle East & Africa.
Company Profiles
CLEANLY, Inc.; Laundryheap Limited; Rinse, Inc.; The Procter & Gamble Company (Tide Cleaners); Lapels Dry Cleaning; Elite