United States Pet Grooming Products Market By Animals (Dogs, Cats, Horses, and Others (Birds, Reptiles, Small Mammals (Rats & Mice, Mouse, Rabbits, Guinea Pigs), etc.)), By Product Types (Shampoo & Conditioners, Clippers & Scissors, Brushes & Combs Blades, Dental Care Tools, And Others (Dryers, Fragrances, Wipes, Etc.), By Distribution Channels (Grooming Service Providers, Supermarkets, E-Commerce

The United States pet grooming products market is expected to grow during the forecast period owing to the high pet adoption rate. People spend more money on their companion animals because they consider them family members and are interested in investing in their grooming. This scenario has resulted in an increase in animal health and grooming expenses, which has led to a rise in market demand during the forecast period.

The United States is likely to spend more money on pet care. According to the American Pet Products Association's 2021-2022 national pet owners survey, overall pet spending in the United States was increased by more than 17% in 2021, with Americans spending a total of USD123.6 billion on pets in 2021. It also reported an increase in pet product and service spending. A dog owner spends an average of USD228 per year on service, whereas a cat owner spends even USD78. Furthermore, the number of insured pets in the United States is expected to increase by 28.3% by 2021. Dogs account for 81.7% of insured pets, while cats make up only 18.3%.

A growing number of Americans consider their pets to be family members. Dogs are the most popular pet type and are widely adopted. According to the American Pet Products Association's 2021-2022 National Pet Owners Survey, 70% of U.S. households own a pet, which equates to 90.5 million homes, with dogs accounting for 69.0 million, cats accounting for 45.3 million, horses accounting for 3.5 million, birds accounting for 9.9 million, freshwater fish accounting for 11.8 million, saltwater fish accounting for 2.9 million, reptile accounting for 5.7 million, and small animals accounting for 6.2 million.

Furthermore, in 2021-2022, according to data from the APPA National Pet Owners Survey, the average annual expense for a dog grooming aid in the United States is USD 47. For a cat, grooming aid is USD 31 in the previous 12 months.

Likewise online sales are becoming more and more significant in the market. With more people using the internet and preferring to shop online, the market for pet grooming products is seeing an increase in online sales. This makes it possible for pet owners to purchase pet grooming products from the convenience of their own homes and enables pet owners to compare products and pricing more easily. These factors further enhance the market growth of pet grooming products over the forecast period.

Further reasons driving the market upward include the expansion of pet-related events including pet shows, pet grooming contests, and other pet-related activities is another factor boosting the industry. These occasions raise awareness of pet grooming products and highlight how important pet grooming is for pet health.

Grooming is a crucial component of pet care since it improves skin breathing, prevents sickness, and gives a pleasing fragrance. Identifying early symptoms of pet illnesses and infections is essential to prevent infections in delicate areas such as the mouth, eyes, and ears. As a result, these factors will contribute to the expansion of profitable business opportunities in the United Sates pet grooming product market during the forecast period.

New Product Launches Aid the Market Expansion Among the Consumers

Companies are offering new innovative products to attract customers and increase their market presence. Manufacturers focus on developing new products as pet owners become more aware of pet care issues. For example, in 2022, Dandylion released new clean dog shampoo and conditioners designed for dogs. Dandylion shampoos and conditioners are made with 99% natural ingredients and free of sulfates, drying alcohols, artificial fragrances and dyes, and essential oils, developed for the most sensitive skin.

Rising Demand of Organic Product Fueled the Industry

Natural and non-toxic products are being used more frequently in the pet grooming industry. Many pet owners prefer organic or natural products to safeguard the safety and health of their animals due to the rising trend of pet humanization and high adoption rates. The increasing consumer preference for organic products promotes general wellbeing for the skin, fur, hair, and coat. Animal owners are moving away from artificial additive-containing products and towards natural or organic alternatives. In recent years pet owners are becoming more and more aware of the risks involved with using toxic and chemical grooming products.

For instance, in 2021, Grove Collaborative launched its owned pet care brand named “Good Fur”, providing a new line of cruelty-free pet grooming products that includes shampoos, conditioners, accessories, and more. This brought Grove Collaborative's sustainable innovation to consumers' furry family.

Increasing Adoption of Rescue Pets to Boost the Market Growth

The growing adoption of pets such as dogs and cats are expected to boost sales of pet grooming products. In 2022, according to the American Society for the Prevention of Cruelty to Animals (ASPCA), an estimated 3.3 million dogs and 3.2 million cats join kennels each year. These figures are expected to rise in the coming years, and many people are adopting rescued animals. As a result, the demand for pet grooming products is expected to increase during the forecast period.

Increased Pet Grooming Services Boosts the Market Growth

The market is growing as more pet grooming salons and specialty shops open their doors. The introduction of online pet grooming services is expected to emerge as the primary driver of growth for the market during the assessment period. For instance, there are 194 pet grooming services, including Pawfect destination grooming, Keller's loving bath, Knoxville Boarding by Heather, etc., and services they offer, such as pet grooming, pet boarding, home sitting, dog walking, pet daycare, and pet taxi. As a result, it will increase market demand.

Similarly, the growing number of benefits associated with regular grooming contributes to an increase in demand for these services. Services such as bathing, brushing, and nail clipping enable owners to maintain their pets' physical health as well as their appearance. According to the American Kennel Club, routine grooming helps pets look and feel good while also allowing the owner to examine the pet's coat, eyes, ears, teeth, and nails for signs of problems. Thus, this factor is expected to boost the market growth of the pet grooming products market during the forecast period.

Market Segmentation

The United States pet grooming products market is segmented based on animals, product types, and distribution channels. Based on animals, the market is divided into dogs, cats, horses, and others (birds, reptiles, small mammals (rats & mice, mouse, rabbits, guinea pigs), etc.). Based on product types, the market is split into shampoo & conditioners, clippers & scissors, brushes & combs blades, dental care tools, and others (dryers, fragrances, wipes, etc.). Based on distribution channels, the market is fragmented into grooming service providers, supermarkets, e-commerce, pet specialty retailers, and others (distributors/dealers, direct sales, veterinary clinics, etc.).

Company Profiles

Company of Animals Ltd, The Hartz Mountain Corporation, Earthwhile Endeavors Inc, Mendota Pet, Spectrum Brands Inc. (FURminator), Coastal Pet Products, Inc. Petco Animal Supplies, Inc.