Heated Clothing Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, 2024-2032F Segmented By Product Type (Jackets, Pants, Gloves, Others (Socks, Beanies etc.)), By Application (Construction, Sports, Others (Military & Defense, etc.)) By End Use (Men, Women), By Distribution Channel (Online, Offline), By Region
Published Date: November - 2024 | Publisher: MIR | No of Pages: 320 | Industry: Consumer Goods and Retail | Format: Report available in PDF / Excel Format
View Details Buy Now 2890 Download Sample Ask for Discount Request CustomizationHeated Clothing Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, 2024-2032F Segmented By Product Type (Jackets, Pants, Gloves, Others (Socks, Beanies etc.)), By Application (Construction, Sports, Others (Military & Defense, etc.)) By End Use (Men, Women), By Distribution Channel (Online, Offline), By Region
Global heated clothing market is anticipated to project robust growth in the forecast period on account of rising popularity of winter sports such as snowboarding, ice skating, increasing consumer knowledge of these products, new product launches by market players, etc.
Heated clothing is a type of clothing which is connected to rechargeable battery and thin wires are integrated into these heated clothing. When it is turned on, a small electric charge causes the wires to heat up. An individual may regulate their own body temperature while moving around due to heated clothing, ensuring that they are always wearing the ideal layer to prevent oneself from becoming either too hot or too cold. Heat enhances blood flow to the muscles while also preventing injuries by easing up joints.
New Product Launches by Market Players Aiding the Market Growth
Consumers are increasingly looking for a wide variety of options to attain good quality products. Therefore, in order to cater to the increasing demand, heated clothing market players are focusing on launching new products and expanding their product portfolio. For instance, in 2021, Columbia Sportwear launched Omni-Heat Infinity technology. It offers a gold metallic lining material in a design that was scientifically developed to optimize warmth and breathability. The pattern of gold metallic dots, which was inspired by the reflective technology used by NASA, reflects and maintains natural body heat, providing "instant and lightweight warmth without compromising breathability or adding bulk." Similarly, in 2022, Venustas Heated Apparel launched new colors for its unisex heated jacket. The jackets consist of a dual control button through which users can heat specific areas such as back or front body only. Users can experience leisure on rainy or snowy days since the fabric is wind- and water-resistant. Users can also maintain a comfortable temperature to survive the cold, owing to adjustable heating settings. Also, in 2022, Makita launched its latest heated jacket which is equipped with 18V LXT battery. This battery claims to provide even longer continuous runtimes, lasting seven hours on the highest setting, eleven hours on medium, and 29 hours on low (when powered by the BL1850B 5.0Ah battery). Additionally, in 2021, ORORO heated apparel launched a new line of heated hunting apparel. The product line features products such as vest, jacket, hand warmer, etc. This factor is anticipated to further enhance the market growth of the heated clothing market in the forecast period.
Rising Demand from Athletes Boosting Market Growth
Heated garments are gaining wide popularity among winter athletes since it offers various advantages such as increasing overall performance, decreasing recovery time, growing muscle efficiency, decreasing sensitivity, increasing flexibility and the range of motion, decreasing likelihood of injury or soreness, etc. Also, the heated clothing companies are associating with sports teams to expand their sales as well as promotion. For instance, in 2021, the Green Bay Packers have announced a new sponsorship with Ororo Heated Gear, making them the first official heated apparel partner of the football team. It will provide Ororo's outerwear, which features carbon nano heating technology, to the spectators and stadium employees. As a result, these factors are anticipated to broaden the lucrative business opportunities for global heated clothing market in the forecast period.
Sustainability Fueling the Market Growth
The concept of heated clothing is gaining popularity among consumers since it helps in reducing carbon emissions. Cheap heated clothing (jackets, pants) powered by rechargeable lithium-ion battery packs are readily accessible for consumers. Overnight battery charging costs very less. Due to gas burning, numerous tonnes of CO2 are released into the atmosphere, which can be avoided. As a result, consumer knowledge of these products as well as growing consumer focus on reducing energy bills is anticipated to fuel the market's expansion in the forecast period.
Market Segmentation
The global heated clothing market is segmented based on product type, application, end use, distribution channel, region, and competitional landscape. Based on product type, the market is fragmented into jackets, pants, gloves and others (socks, beanies, etc.). Based on application, the market is segmented into construction, sports, and others (military and defense). On the basis of end use, the market is segregated into men and women. Based on distribution channels, the market is segmented into offline and online. The market analysis also studies the regional segmentation to devise regional market segmentation, divided among Americas, Europe, Asia-Pacific, and Middle East & Africa.
Company Profiles
H2C Brands LLC, Langis LLC, Gerbing Heated Gear, LLC, Matsum, Inc., Ravean Heated, Blaze Wear Group Limited, Warmthrough Ltd, Warm & Safe Heated Gear LLC, ActionHeat, Gears Canada are among the major market players in the global platform that lead the market growth of the global heated clothing market.
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