India Home Furnishing Market By Product Type (Home Furniture (Bed, Table, Chairs, etc.), Home Textiles (Carpets & Rugs, Cushions, etc.), Wall Décor (Scenic Accent Wall, Rugged Walls)), By Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores, Online, and Non-Retail), By Region, By Company, Forecast & Opportunities, 2019-2029

India Home Furnishing Market was valued at USD 6.5 Billion in 2023 and is anticipated to project robust growth in the forecast period with a CAGR of 8.40% through 2029. India Home Furnishing market is anticipated to grow during the forecast period due to rising occupancy of residential real estates, the growing popularity of the modular kitchen concept, and the increasing number of home renovations.

India Home Furnishing Market Scope

Home furnishing includes rugs, furniture, cooking utensils, art objects, built-in ovens, wall-to-wall carpeting, stoves, and dishwashers. They enhance the attractiveness and comfort of various home spaces, such as bedroom, living room, and dining room.

Based on product type, the India Home Furnishing market is segmented into home furniture, home textile, and wall décor. The home furniture includes tables, chairs, beds, desktops, dressers, and cupboards, etc. that are all those things which are essential within a house to make it comfortable for living or working in. Home textile includes curtains, cushion covers, napkins, towels, bedsheets, table linen, bed linen, bedding and pillowcases, blankets, shower curtains, etc. The wall décor segment includes art, hanging planters, and photo frames, etc.

India Home Furnishing Market Overview

India's home furnishing market is a rapidly surging industry with demand for products such as bedding, curtains, towels, carpets, and kitchen textiles. The growth of the India home furnishing market can be attributed to several factors, such as the increasing demand for quality products, rising consumer awareness of home decor, and changing consumer preferences towards eco-friendly and sustainable products. The market is highly fragmented, with many small and medium-sized enterprises operating in the industry. However, there are multiple players such as

India Home Furnishing Market Drivers

Major driver in the India home furnishing market is the rising residential real estate in the country. With the surging purchase of homes, there is a simultaneous increase in the demand for home furnishings and decor items.

Moreover, the growing preferences of the consumers for premium and luxury home furnishing products are also driving the India Home Furnishing market. To cater to the shifting consumer preferences, manufacturers have been encouraged to introduce high-quality, innovative products in the market. Also, Indian consumers are becoming more conscious of home decor and are looking for products that reflect their lifestyle and personality. They are seeking products that are not only functional but also aesthetically pleasing.

Therefore, introduction of new home furnishing products by the manufacturers in the country also fuels the growth of India cosmetics market during the forecast period. For instance, in the year 2022, the brand "Amazing Home" launched its own line of furniture, furnishing, and home decor products to provide a variety of consumers with appealing home decor solutions. Therefore, all these factors are driving the growth of India home furnishing market during the forecast period.

India Home Furnishing Market Trends

Major trend in the India home furnishing market is the increasing demand of eco-friendly fabrics among consumers. With the focus shifting towards sustainability, environmentally concerned consumers are decreasing their carbon footprint by purchasing locally and ethically sourced fabrics such as jute, khadi, and so on. Therefore, increasing environmental concern among the consumers drives the India Home Furnishing market during the forecast period.

Furthermore, the increasing popularity of home décor products has also become a major trend in the India home furnishing market. There has been a growing trend towards home décor and DIY home improvement, as more people are taking an interest in designing and decorating their homes to reflect their personal styles. Additionally, the growth of e-commerce has also contributed to the growth of the home furnishing market in India, with consumers being able to easily browse and purchase products from the comfort of their own homes.

India Home Furnishing Market Challenges

Major challenge in India home furnishing market is the stiff competition. As the home furnishing market in India is highly competitive, many players offering similar products making it difficult for new entrants to get a foothold in the market. Additionally, India Home Furnishing market is highly price-sensitive, and people often prioritize affordability over quality. This puts pressure on manufacturers to keep prices low, which can be challenging given the high cost of raw materials and labor.

Furthermore, Indian consumers have diverse design preferences, and it can be challenging for manufacturers to keep up with changing trends and styles. This can result in excess inventory and wasted resources which can hinder the growth of the India home furnishing market growth.

Recent Developments

• In 2023, Durian Industries limited introduced a new line of veneer furniture. They have launched a collection of timeless coffee tables, side tables, TV units, and buffets, etc. in the country. Their veneer furniture is manufactured in India from sustainably sourced wood.
• In 2022, the brand “Pottery Barn”, in collaboration with Reliance Brands Limited, made its debut in India with its website and its first retail store in Ambience Vasant Kunj, New Delhi. Products like furniture, bedding, bath, rugs, window treatments, tabletop, lighting, and other decorative items, are offered by the Pottery Barn in the country.
• In 2022, Hennes & Mauritz AB, a Swedish multinational clothing business launched its home furnishing brand “H&M Home” in India. H&M Home has trendy decor and accessories for styling their room. Its collection includes bedlinen and dinnerware in different fabrics.
• In 2022, "Commune", a lifestyle furniture brand, has opened its first store in India, in Bangalore. The firm has partnered with Bangalore-based Bauhaus Designs to market and promote its products to Indian consumers.

India Home Furnishing Market Opportunities

The India home furnishing market presents several opportunities for companies which are looking forward to expanding their presence in the country. The rise of e-commerce in India has revolutionized the way consumers shop for home decor products. With the convenience and accessibility of online shopping, more consumers are turning to e-commerce platforms to purchase home furnishing products. This presents an opportunity for businesses to cater to the demand from the growing trend of in-house décor by creating an online presence or partnering with established e-commerce platforms.

Additionally, consumers are increasingly conscious of the environmental impact of their purchases and are seeking sustainable and eco-friendly products. Companies that offer such products can tap into this growing market segment and differentiate themselves from competitors.

Market Segmentation

The India home furnishing market is segmented into product type, distribution channel, and region. Based on product type, the market is segmented into home furniture, home textiles, and wall décor. The home furniture segment is further segmented into bed, table, chairs, etc. The home textiles segment is further segmented into carpets & rugs, and cushions, etc. The wall décor segment is further segmented into a scenic accent wall and rugged walls. Based on the distribution channel, the market is segmented into supermarkets/hypermarkets, specialty retailers, online, and non-retail. Based on region, the market is segmented into North, West, South, East.

Market Players

Welspun India Limited, Trident India Limited, The Bombay Dyeing & Manufacturing Co Ltd., Alok Industries Limited, Himatsingka Seide Limited, D'Decor Home Fabrics Pvt. Ltd., Bella Casa Fashion & Retail Limited, Reliance Industries Limited, Godrej & Boyce Manufacturing Company Limited, and Wakefit Innovations Private Limited, etc. are the major market players in the India Home Furnishing market.