India Surface Disinfectant Products Market, By Product Type (Liquid, Wipes, Spray), By Type (Ready-To-Use, Concentrates), By End User (Healthcare, HORECA, Education, Residential, Others (Retail, Offices/Property Management, etc.)) By Distribution Channel (Grocery Stores, Online, Supermarkets/Hypermarkets, Departmental Stores, and Others (Distributors/Dealers, Direct Sales, etc.)), By Region, By Co

India Surface Disinfectant Products Market is anticipated to grow at an impressive CAGR during the forecast period. The market is driven by rising hygiene awareness, increased risk of COVID-19, and consumer preference towards eco-friendly products.

Due to the increase in the worldwide pandemic, the market is expanding due to the increased utility of keeping regularly touched surfaces sterilized. The industry has grown as the rising consumer awareness to maintains hygienic conditions in living spaces and families has increasing importance. In addition, increased safety and health requirements in the workplace, new product launches, and an increase in healthcare-associated infections (HAI) are all contributing to the growth of the surface disinfectant market in India.

For instance, Diversey launched the TASKI Fresh and Clean Urinal Screen and Good Sense Odor Eliminator for restrooms in 2021. These products can reduce odors and save up to 12,000 liters of water annually.

In addition, India's poor sanitation and hygiene standards annually cause over 100,000 child deaths and an enormous cost of USD 54 billion

Government Initiatives are Fueling the Market Demand

To raise awareness about sanitation and hygiene in homes, communities, and schools, many organizations in India are putting together sanitation initiatives. One such initiative, called "Right to Sanitation," is run by Charities Aid Foundation (CAF) India in collaboration with donors and civil society organizations. The initiative is built on a holistic model that emphasizes building toilets to solve issues with health and cleanliness. The program is built on three pillarsbuilding toilets, educating people about sanitation and hygiene, and maintaining the facilities for sustainability.

Another body that has created thorough standards for hospitals and healthcare professionals is the National Accreditation Board for Hospitals and Healthcare Providers. If the hospital doesn't meet the standards, this organization can streamline its operations.

Increasing Healthcare Associated Infections Drives the Market Growth

According to estimations by the World Health Organization, the prevalence of HAI in poor nations like India was predicted to be 14.7% in 2020 or 22.5 infections per 1000 intensive care unit (ICU) days.

Demand from Food Processing Rising the Market Growth

India's food industry attracted USD 4.18 billion in foreign direct investments between April 2014 and March 2020.

Increasing Demand for Eco-Friendly Products to Boost the Market Growth

Disinfectants are used to sanitize surfaces as well as to safeguard public health. To reduce their reliance on synthetic chemicals, the major market producers are switching to the production of green surface disinfectants. The demand for green chemicals is growing because improper disposal of harmful disinfectants can result in their introduction into lakes, streams, and other water bodies, potentially with harmful effects on human health and the environment.

Market Segmentation

India's surface disinfectant products market is segmented into product type, type, , end user, distribution channel, and region. In terms of product type, the market is fragmented into liquid, wipes, and spray. By type, the market is divided into ready-to-use and concentrates. In terms of end user, the market is segmented into healthcare, HORECA, education, residential, and others. And by distribution channels, the market is segmented into grocery retailers, online, supermarkets/hypermarkets, departmental retailers, and others.

Market Players

Reckitt Benckiser (India) Limited, 3M India Limited, Ecolab Food Safety and Hygiene Solutions Pvt Ltd, Clorox Limited, ITC Limited, SC Johnson Product Pvt. Ltd, Henkel Adhesives Technologies India Private Limited, Procter & Gamble Hygiene & Health Care Limited, Hindustan Unilever Limited,