India Laundry Service Market, By Sector (Organized, Unorganized), By Business Type (Online, Offline), By Service Type (Laundry Care, Dry Cleaning, Duvet Cleaning, Steam/Electric Pressing, Others (Shoes Cleaning, Accessories Cleaning, Bags Cleaning, Etc.), By End User (Residential, Hospitality, Healthcare, Institutional, Others (Industrial, Etc.)), By Region, Competition, Forecast & Opportunities 2

The India Laundry Service market was estimated at around USD36.78 Billion in 2023 and is growing at a CAGR of 4.50% during the forecast period. The Laundry Service is projected to grow through the forecast period owing to increased women employment, busy schedules, changing lifestyle, and growing popularity of laundry services among working population.

India Laundry Service Market Scope

A laundry service is a service offering washing, cleaning, and ironing clothes, including different types of fabric. The laundry service company charges a fee based on quantity or individual wash loads.

India Laundry Service Market Overview

India Laundry Service market is experiencing high demand owing to rapidly growing young middle class, western influence, and new fabrics that demand attention. Additionally, it is time-consuming for the rising

Laundry service companies have professional washer men and partners to meet the needs of customers who want convenience and high-quality cleaning of clothes. Additionally, the trend of using eco-friendly chemicals is gaining prominence and laundry-based companies are switching toward sustainable practices to conserve water, energy, and reduce operational costs.

The laundry service market in India is growing with the increase in urbanization. People in cities have busy lifestyles and limited time to do laundry themselves. This has created a demand for laundry services. Additionally, the number of families with multiple working members has increased demand for laundry services since consumers are willing to pay for laundry services to save time and effort.

Moreover, the major driver which is driving the demand of laundry service is due to increasing working women in India, which has led to an increase in the demand for laundry services. With both partners working, there is limited time for household chores, and laundry becomes a time-consuming task. Thus, they are utilizing laundry services to save time and effort. In addition, many people in India consider laundry to be a task that requires a high level of hygiene and cleanliness. They prefer to use laundry services as they are perceived to be more reliable and hygienic than washing clothes at home.

India Laundry Service Market Trends

The online laundry service industry in India is constantly evolving and adapting to changing customer needs. With the growing technology in India, people are demanding online laundry services also known as on-demand laundry service as customers now prefer online laundry services that can be scheduled or ordered anytime, anywhere. These services offer quick turnaround times and are perfect for busy individuals who need laundry services on short notice. Moreover, many online laundry services in India are offering subscription-based services, where customers can sign up for a monthly or weekly laundry plan. This ensures that their laundry needs are taken care of on a regular basis without having to worry about scheduling pickups and drop-offs.

Additionally, customers are increasingly becoming more conscious about the environment and are looking for eco-friendly laundry services. Online laundry services respond by offering eco-friendly laundry solutions such as using organic or eco-friendly detergents and packaging. Moreover, online laundry services are increasingly developing mobile apps that allow customers to schedule pickups, track their laundry, and make payments on the go. This has made laundry services more accessible and convenient for customers who are always on the move.

India Laundry Service Market Challenges

The laundry service market in India has various challenges. Many people in India still prefer to wash their clothes at home, as they are not aware of the benefits of using professional laundry services in India. Additionally, there is a lack of trust in the quality of the service provided by laundry service providers. Moreover, the laundry service in India is highly competitive due to the unorganized laundry services as majority of the India population is price sensitive, which means they are willing to pay a lower price for laundry services. Hence, the companies offering laundry service must keep their price low to remain competitive with local washermen.

Moreover, the laundry service market in India is highly fragmented, with numerous small players in the market. This makes it difficult for companies to establish a dominant position and scale their operations.

Market Recent Developments

• In 2020, UClean, a chain of tech-enabled laundry andhome-cleaning businesses, has reached 200 franchisees more quickly than anyother retail company. The company claims that UClean reached this significantmilestone in 2019 and currently has a presence in 17 states in India, the mostof any retail chain in that country. With more than 100,000 customers using itsservices, UClean currently runs over 150 outlets across 45 Indian cities inaddition to many stores signed up in Bangladesh and Nepal.
• In 2022, premium online laundry startup Sorterz acquiredthe business-to-business (B2B) division of competitor app-based laundry companyMaxclean. Both are startups with headquarters in Bengaluru that rely ontechnology to expand their operations.

Market Opportunities

• Many travelersrequire laundry services during their stay in India. By partnering with hotelsand Airbnb hosts, laundry service providers can tap into a large and captivecustomer base.
• As more and moreconsumers become conscious of the environmental impact of their actions, theyare demanding more sustainable products and services. By offering eco-friendlylaundry services that use green cleaning technologies and processes, companies can differentiate themselvesfrom their competitors and acquire environmentally concerned customers.
• Technology can play a significant role in increasing thedemand for laundry services in India. Providers can leverage mobile apps andonline platforms to make it easy for customers to schedule laundry services andtrack their orders. They can also promote their brand and address newcustomers via social media and digital marketing.
• Overall, by targeting working professionals, offeringvalue-added services, partnering with hotels and Airbnb hosts, focusing onsustainability, and utilizing technology, laundry service providers canincrease the demand for their services in India.

Market Segmentation

The India laundry service market is segmented on the basis of sector, business type, service type, end user and region. On the basis of sector, the market is fragmented into

Company Profiles

UConcepts Solutions LLP (UClean), Elite DhobiLite Laundry Pvt Limited (Dobilite), PML Solutions Pvt. Ltd. (Pick My Laundry),