Setting Powder & Face Powder Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Type (Loose Powder, Pressed Powder, Translucent Powder), By Application (Setting Powder, Finishing Powder, And Mattifying Powder), By Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores, Online, Others), By Region, By Competition 2019-2029
Published Date: November - 2024 | Publisher: MIR | No of Pages: 320 | Industry: Consumer Goods and Retail | Format: Report available in PDF / Excel Format
View Details Buy Now 2890 Download Sample Ask for Discount Request CustomizationSetting Powder & Face Powder Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Type (Loose Powder, Pressed Powder, Translucent Powder), By Application (Setting Powder, Finishing Powder, And Mattifying Powder), By Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores, Online, Others), By Region, By Competition 2019-2029
| Forecast Period | 2025-2029 |
| Market Size (2023) | USD 12.7 Billion |
| CAGR (2024-2029) | 5.9% |
| Fastest Growing Segment | Translucent Powder |
| Largest Market | North America |
Market Overview
Global Setting Powder & Face Powder Market was valued at USD 12.7 Billion in 2023 and is anticipated to project robust growth in the forecast period with a CAGR of 5.9% through 2029. As disposable incomes rise, consumers are spending more on personal care products, including setting powder and face powder. Consumers are becoming more aware of the importance of personal grooming and are using setting powder and face powder to improve their appearance.
Major reasons driving market revenue growth include rising awareness of skin care, beauty regimens, and personal grooming; other causes include different innovations and technological breakthroughs in the cosmetic product production process, as well as social media marketing and promotions. The market's revenue growth is also being driven by the rising demand for natural additives and the use of organic materials to lower carbon footprint in the manufacturing process of loose powder. Natural loose powders are gaining traction with increasing environmental consciousness among consumers. Moreover, loose powders which are enriched with natural and vegan additives and free from any harmful chemicals are increasing in popularity. Key companies have already embraced vegan trend in cosmetic manufacturing and are working on Research & Development (R&D) and introducing new product lines.
Another significant element propelling the loose powder market's revenue growth is the availability of powders in a range of shades to complement all skin tones. By holding on to foundation, concealer, and other cosmetics and absorbing extra sweat, loose powder also contributes to the freshness of face makeup throughout the day. It is even possible to apply it without foundation if you prefer a natural, uncomplicated appearance with a little bit of coverage. Additionally, the goal of loose powders is to set makeup without having it look heavy or cakey; hence, a high-quality loose powder holds makeup in place for several hours.
Key Market Drivers
Growing Beauty and Cosmetics Industry
One of the primary drivers fueling the Setting Powder and Face Powder Market is the continuous expansion and evolution of the beauty and cosmetics industry. The industry has experienced robust growth, driven by factors such as increasing consumer disposable income, changing beauty standards, and a growing awareness of skincare and beauty routines. As a result, the demand for setting powder and face powder has soared, as consumers seek products that provide a polished and professional finish to their makeup.
The beauty and cosmetics industry's growth is not limited to traditional markets; emerging economies are also witnessing a surge in demand for makeup products. This global expansion offers lucrative opportunities for setting powder and face powder manufacturers to tap into diverse consumer preferences and cater to a broad customer base.
Rising Importance of Long-Lasting Makeup
Consumers today are not just looking for makeup products that enhance their appearance; they also desire products that offer longevity and stay intact throughout the day. The rising importance of long-lasting makeup is a significant driver for the Setting Powder and Face Powder Market. Setting powders, in particular, play a crucial role in enhancing the longevity of makeup by reducing shine, setting foundation, and preventing creasing.
Face powders, on the other hand, contribute to the overall durability of makeup by providing a smooth finish and preventing oiliness. As consumers increasingly prioritize products that can withstand various environmental conditions and extended wear, the demand for setting powder and face powder continues to grow.
Technological Advancements in Formulations
The Setting Powder and Face Powder Market are witnessing a surge in technological advancements related to product formulations. Manufacturers are investing in research and development to create innovative formulations that not only enhance the cosmetic appearance but also offer additional skincare benefits. This includes the incorporation of ingredients with skincare properties, such as antioxidants, vitamins, and sun protection factors.
Technological advancements also extend to the texture and application of setting powder and face powder. The market has seen the introduction of lightweight, breathable formulations that provide a natural finish while ensuring comfort for the wearer. These innovations cater to consumer preferences for multifunctional products that contribute to both the aesthetic and health aspects of their skincare routine.
Social Media Influence on Beauty Trends
The influence of social media on beauty trends cannot be overstated. Platforms like Instagram, TikTok, and YouTube have become powerful mediums for beauty influencers, makeup artists, and brands to showcase their products and techniques. As a result, consumers are constantly exposed to new makeup trends, application methods, and product recommendations.
The Setting Powder and Face Powder Market benefit from this trend as consumers actively seek products endorsed by their favorite influencers. Social media platforms create a dynamic environment where trends can quickly gain traction, driving consumers to explore and adopt new products, including setting powders and face powders that align with the latest beauty standards.
Diverse Consumer Preferences and Inclusivity
The beauty and cosmetics industry has made significant strides in embracing diversity and inclusivity. There is a growing recognition of the need to cater to a diverse range of skin tones, textures, and types. This inclusivity extends to setting powder and face powder offerings, with manufacturers developing products that address the unique needs of different skin types.
As consumers become more discerning and demand products that align with their individual preferences, the Setting Powder and Face Powder Market respond by offering an array of formulations, shades, and finishes. This inclusivity not only broadens the market reach but also fosters brand loyalty among consumers who appreciate the commitment to diversity.
Key Market Challenges
Formulation Complexities and Ingredient Transparency
One of the primary challenges faced by manufacturers in the Setting Powder and Face Powder Market is the increasing demand for transparency in product formulations. Consumers are becoming more conscientious about the ingredients used in cosmetic products and are seeking formulations that align with their preferences for clean, sustainable, and ethically sourced ingredients.
Formulating setting powders and face powders that meet these criteria without compromising on performance poses a significant challenge. Manufacturers must strike a delicate balance between creating effective products and adhering to the growing demand for transparency. The need to continually innovate and adapt formulations to align with changing consumer expectations adds complexity to the product development process.
Sensitivity to Skin Types and Allergies
The diversity of skin types and sensitivities among consumers presents a substantial challenge for the Setting Powder and Face Powder Market. Individuals have varying skin tones, textures, and conditions, and what works well for one person may not be suitable for another. The challenge lies in developing products that are inclusive, catering to a broad spectrum of skin types and concerns.
Allergies are another critical consideration, as certain ingredients commonly found in setting powders and face powders may cause adverse reactions for some users. Addressing these challenges requires extensive research and testing to ensure that products are not only effective but also safe and suitable for a wide range of consumers.
Intense Market Competition and Brand Differentiation
As the Setting Powder and Face Powder Market continue to grow, the competition among manufacturers and brands intensifies. The market is flooded with numerous products, each vying for consumer attention. This saturation makes it challenging for new entrants to establish a foothold and for existing brands to differentiate themselves effectively.
Brand loyalty is crucial in this competitive landscape, and manufacturers must continually innovate not only in product formulations but also in marketing strategies. Building a distinct brand identity that resonates with consumers and communicates the unique selling propositions of setting powders and face powders becomes a significant challenge amid the noise of the crowded market.
Rapidly Changing Beauty Trends
The beauty industry is dynamic, with trends evolving at a rapid pace, often influenced by social media and celebrity endorsements. Staying abreast of these trends and adapting product offerings accordingly is a perpetual challenge for manufacturers in the Setting Powder and Face Powder Market.
The risk lies in investing resources in formulations or marketing strategies that may quickly become outdated as trends shift. Manufacturers must strike a balance between catering to current trends and ensuring the longevity and versatility of their products to remain relevant in a market characterized by constant change.
Key Market Trends
Rise of Clean and Sustainable Beauty
One of the most significant trends influencing the Setting Powder and Face Powder Market is the increasing consumer demand for clean and sustainable beauty products. With a growing awareness of environmental issues and a desire for transparency in product formulations, consumers are seeking setting powders and face powders that are free from harmful chemicals, cruelty-free, and packaged in eco-friendly materials.
Brands responding to this trend are incorporating natural, ethically sourced ingredients into their formulations and adopting sustainable packaging practices. The emphasis on clean and sustainable beauty aligns with a broader shift in consumer values, with many individuals actively seeking products that align with their personal ethics and environmental consciousness.
Inclusivity in Shade Ranges
The beauty industry, including the Setting Powder and Face Powder Market, is experiencing a transformative shift towards inclusivity. Consumers are demanding a more extensive range of shades to cater to diverse skin tones and undertones. In response, brands are expanding their shade offerings to ensure that setting powders and face powders are inclusive and accessible to individuals of all ethnicities and backgrounds.
This trend not only addresses the long-standing issue of limited shade ranges but also fosters a sense of representation and empowerment among consumers. Brands that embrace inclusivity are better positioned to resonate with a broader audience and build stronger connections with consumers who appreciate the commitment to diversity.
Rise of Hybrid Products
The Setting Powder and Face Powder Market are witnessing a surge in the popularity of hybrid products that combine multiple functions in a single formulation. Consumers are increasingly seeking products that offer versatility and efficiency, saving both time and money in their beauty routines. Hybrid products may include setting powders with added skincare benefits, such as hydration, sun protection, or anti-aging properties.
These multifunctional formulations cater to the demand for streamlined beauty routines, where consumers prioritize products that provide both cosmetic and skincare benefits. Brands that innovate in this space not only meet consumer expectations for efficiency but also contribute to the evolving concept of skincare-infused makeup.
Emphasis on Skin-Loving Ingredients
Consumers are becoming more discerning about the ingredients in their skincare and makeup products, leading to a trend where setting powders and face powders are formulated with skin-loving ingredients. These may include antioxidants, vitamins, hyaluronic acid, and other nourishing components that contribute to skincare benefits while enhancing the cosmetic appearance.
The emphasis on skin-loving ingredients aligns with the broader shift towards a holistic approach to beauty. Consumers are increasingly viewing makeup as an extension of their skincare routine, and brands that incorporate beneficial ingredients into their formulations are well-positioned to capitalize on this trend.
Digitalization and E-Commerce Dominance
The Setting Powder and Face Powder Market, like the broader beauty industry, are experiencing a significant shift towards digitalization and e-commerce dominance. The rise of online platforms, social media, and influencer marketing has transformed how consumers discover, research, and purchase beauty products. Brands that effectively leverage digital marketing strategies and provide a seamless online shopping experience are more likely to succeed in this evolving landscape. Virtual try-on tools, augmented reality applications, and online tutorials contribute to the digitalization trend, allowing consumers to explore and experience products virtually before making a purchase. E-commerce dominance also enables brands to reach a global audience and adapt quickly to changing consumer behaviors and preferences.
Segmental Insights
Type Insights
Based on type, the market is segmented into loose powder, pressed powder, and translucent powder. Pressed powder is the most popular type of setting powder, accounting for 60% of the market share. This is because pressed powders are more convenient to use than loose powders and they provide a more even and polished finish. Translucent powder is the second most popular type of setting powder, accounting for 30% of the market share. This is because translucent powders are invisible on the skin, and they can help to control oil and set makeup. Loose powder is the least popular type of setting powder, accounting for 10% of the market share. This is because loose powders can be messy to use, and they can be difficult to apply evenly.
Distribution Insights
Based on distribution channel, the hypermarkets and supermarkets accounted for largest share in 2023. Customers can physically examine products in offline retailers, utilizing testers, making it simpler for them to select appropriate shade as per their skin tone. In addition, supermarkets and hypermarkets offer generous discounts and gift cards, drawing in a sizable customer base. They also get expert advice from store managers, which makes the purchasing process easier and convenient.
Regional Insights
The market with the largest revenue share in 2023 was the North American market, according to regional analysis The main reasons propelling market revenue development include rising disposable income, growing consumer application of makeup, and growing awareness of personal grooming and personal care. As consumers swiftly adopt skincare, many cosmetic product brands are becoming more widely found at, and e-commerce platforms have experienced substantial growth in this area.
Furthermore, the increasing trend of posting beauty-related content on social media platforms such as skincare and makeup tutorials, product recommendations, and hauls of cosmetics has aided in bridging the gap between consumers and cosmetic brands. Product launches by celebrities and influencers is also creating a positive impact on consumers and increasing demand for loose powder. Moreover, growing focus on sustainability, introduction of eco-friendly packaging for cosmetic products, existence of important market participants, and increased investments in development of novel and vegan personal care products are contributing to revenue growth of the market.
Recent Developments
In 2022 - Saie launched Airset, which is a Talc-free setting powder that comes in three shades. Squalene and mica are used in the setting powder to seal in moisture and give skin a radiant appearance. Saie's patented aerated-cream technique was used to create Airset, which has a light and creamy texture.
In 2022 - Innisfree, a Korean beauty and skincare company, teamed up with classic comic strip Peanuts to release a line of limited-edition skincare products on a variety of multi-brand platforms and in its own retail locations. In collaboration with Peanuts, Innisfree announced to launch its limited-edition no-sebum mineral powder collection. A loose powder that comes in five different Flavors and features each Peanuts character for soft and shine-free skin.
Key Market Players
Estée Lauder Companies Inc.
Make-Up Art Cosmetics (MAC Cosmetics)
Bobbi Brown Professional Cosmetics, Inc.
Shiseido Company, Limited
Maybelline New York
Tom Ford
Avon Products, Inc.
Sephora USA, Inc.
L’Oréal
Nars Cosmetics
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