Home & Laundry Care Market By Type (Laundry Care, Household Cleaners, Dishwashing Detergents, Polishes, Room Scents & Insecticides, and Others), By Sales Channel (Hypermarkets/Supermarkets, Online, Multi-Branded Stores, Departmental Stores, and Others (Direct Sales, etc.)), By Region, By Competition Forecast & Opportunities, 2024-2032F

Published Date: November - 2024 | Publisher: MIR | No of Pages: 320 | Industry: Consumer Goods and Retail | Format: Report available in PDF / Excel Format

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Home & Laundry Care Market By Type (Laundry Care, Household Cleaners, Dishwashing Detergents, Polishes, Room Scents & Insecticides, and Others), By Sales Channel (Hypermarkets/Supermarkets, Online, Multi-Branded Stores, Departmental Stores, and Others (Direct Sales, etc.)), By Region, By Competition Forecast & Opportunities, 2024-2032F

Forecast Period2024-2028
Market Size (2022)USD189.12 Billion
CAGR (2023-2028)5.7%
Fastest Growing SegmentLaundry Care
Largest MarketAsia Pacific

MIR Consumer Goods and Retail

Market Overview

Key Market Drivers

Consumer Health and Hygiene Awareness

Sustainability and Eco-Friendly Products


MIR Segment1

Digitalization and E-Commerce

Technological Advancements

Key Market Challenges

Environmental Sustainability and Regulatory Compliance


MIR Regional

Supply Chain Disruptions and Raw Material Shortages

Consumer Demand for Transparency and Clean Labeling

Competition and Brand Loyalty

Key Market Trends

Smart and Connected Appliances

Health and Hygiene Focus

Sustainable and Eco-Friendly Products

Clean Labeling and Transparency

Segmental Insights

Type Insights

Sales Channel Insights

Regional Insights

Recent Developments

  • In July 2022, Unilever released a sustainable laundry capsule, a type ofdetergent that helps decarbonize the washing process while providing excellentcleaning performance.
  • In August 2021, Godrej Consumer items Limited (GCPL) established ane-commerce portal to provide laundry and dishwashing detergents, as well ashome care items, to its clients worldwide. This is predicted to increase demandfor laundry care products throughout the world.
  • In October 2021, Unilever introduced the first-ever paper-based laundrydetergent container for OMO, Unilever's largest detergent brand. Unilever usedthis technique to manufacture the world's first paper-based liquid productbottles. These bottles are made of ethically generated pulp and may be recycledin the paper waste stream to remove dangerous contents.

Key Market Players

  • TheProcter & Gamble Company
  • Henkel AG& Co. KGaA
  • 3Mcompany
  • DuPont deNemours, Inc.
  • Basf SE
  • Bayer AG
  • Reckitt Benckiser Group plc
  • Unilever plc
  • Colgate-Palmolive Company
  • Kao Corporation

Table of Content

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List Tables Figures

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