Sports Sunglasses Market By Product Type (Polarized, Non-Polarized), By End User (Men, Women), By Sales Channel (Specialty Stores, Supermarket/Hypermarket, Multi-Branded Stores, Online, Others (Counter Shops, etc.) By Region, By Competition Forecast & Opportunities, 2024-2032F

Published Date: November - 2024 | Publisher: MIR | No of Pages: 320 | Industry: Consumer Goods and Retail | Format: Report available in PDF / Excel Format

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Sports Sunglasses Market By Product Type (Polarized, Non-Polarized), By End User (Men, Women), By Sales Channel (Specialty Stores, Supermarket/Hypermarket, Multi-Branded Stores, Online, Others (Counter Shops, etc.) By Region, By Competition Forecast & Opportunities, 2024-2032F

Forecast Period2024-2028
Market Size (2022)USD7.5 billion
CAGR (2023-2028)5.5%
Fastest Growing SegmentOnline
Largest MarketEurope
MIR Consumer Goods and Retail

Market Overview

Key Market Drivers

Increased Sports Participation

Emphasis on Eye Protection

MIR Segment1

Technological Advancements

Fashion and Style Trends

E-Commerce Growth

Key Market Challenges

MIR Regional

Intense Competition

Price Sensitivity and Accessibility

Counterfeit Products and Quality Concerns

Sustainability and Ethical Considerations

Key Market Trends

Technological Advancements in Lens and Frame Materials

Fashion-Forward Designs and Athlete Collaborations

Sustainability and Eco-Friendly Practices

Enhanced Eye Protection and Lens Technologies

Expansion of E-commerce and Augmented Reality Shopping

Customization and Interchangeable Lenses

Segmental Insights

Product Type Insights

Sales Channel Insights

Regional Insights

Recent Developments

  • In January 2023, Oakley introduced the Radar EV Path Prizm Roadsunglasses, which are engineered for optimal performance during activities likecycling, running, and various sports. These sunglasses are equipped with PrizmRoad lenses that have been specifically fine-tuned to enhance visibility andhighlight road details.
  • In February 2023, the Julbo Aerospeed XL was unveiled, representing alightweight and aerodynamic sunglasses solution meticulously crafted for trailrunning and various sports. These sunglasses are equipped with PhotochromicReact lenses, which have the remarkable ability to adapt seamlessly to shiftsin lighting conditions.
  • In March 2023, Smith Optics unveiled the Hero 5 ChromaPop sunglasses, aversatile eyewear solution crafted for a range of sports activities, includingskiing, snowboarding, and hiking. These sunglasses are equipped with ChromaPoplenses, specially designed to heighten color perception and improve contrastfor an enhanced visual experience.

Key Market Players

  • Speedo International
  • Aqua Lung International
  • Zoggs International Ltd.
  • Under Armour, Inc.
  • MYKITA GmbH
  • Marchon Eyewear, Inc.
  • Carl Zeiss AG
  • Adidas AG
  • Xenith, LLC
  • Luxottica Group SpA

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