Badminton Equipment Market By Product Type (Apparel, Shoes, Racquets, Shuttlecocks, Others), By Sales Channel (Specialty Stores, Sports Goods Stores, Online, Others) By Region, By Competition Forecast & Opportunities, 2024-2032F

Published Date: November - 2024 | Publisher: MIR | No of Pages: 320 | Industry: Consumer Goods and Retail | Format: Report available in PDF / Excel Format

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Badminton Equipment Market By Product Type (Apparel, Shoes, Racquets, Shuttlecocks, Others), By Sales Channel (Specialty Stores, Sports Goods Stores, Online, Others) By Region, By Competition Forecast & Opportunities, 2024-2032F

Forecast Period2024-2028
Market Size (2022)USD3.5 billion
CAGR (2023-2028)5.2%
Fastest Growing SegmentOnline
Largest MarketAsia-Pacific

MIR Consumer Goods and Retail

Market Overview

Key Market Drivers

Increasing Popularity of Badminton as a Recreational and Competitive Sport

Technological Advancements in Badminton Equipment


MIR Segment1

Health and Fitness Trends

Rising Disposable Income and Consumer Spending

Marketing Initiatives and Sponsorships

Key Market Challenges


MIR Regional

Competition from Other Sports and Activities

Seasonal Variability in Demand

Counterfeit and Low-Quality Products

Environmental Concerns and Sustainability

Key Market Trends

Technology-Driven Equipment Innovation

Sustainability and Eco-Friendly Practices

E-commerce and Online Retail

Customization and Personalization

Inclusivity and Diverse Representation

Digital Training and Coaching Aids

Segmental Insights

Product Type Insights

Sales Channel Insights

Regional Insights

Recent Developments

  • YONEX POWER CUSHION AERUS Z badminton shoes were introduced in October2022. The AERUS series is a lightweight series designed to offer quick footworkfor those players who prefer to be light and alert.
  • Babolat EVO AERO and EVO AERO LITE badminton racquets were announced inOctober 2022. The EVO AERO series is designed to offer effortless power,comfort, and more spin.
  • Li-Ning Turbo Charging 800 badminton shoes were released in September2022. The Turbo Charging series is designed to provide explosive power andacceleration.

Key Market Players

  • YONEX Co., Ltd.
  • VICTOR RACKETS IND.CORP.
  • Yehlex
  • GOSEN CO., LTD.
  • ASICS Corporation.
  • FELET International Holdings Sdn. Bhd.
  • Apacs Sports (M) Sdn Bhd
  • Babolat
  • Li Ning (China) Sports Goods Co., Ltd.
  • Mizuno Corporation

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