Body Oil Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented by Type (Wet Oil, Dry Oil), By Distribution Channel (Online, Supermarkets/Hypermarkets, Others), By Region, By Competition, 2019-2029

Market Overview

In 2023, the Global Body Oil market was worth a cool USD 3.01 billion, and guess what? It's expected to keep booming! We're talking a potential growth of 4.63% annually through 2029. What's fueling this? Well, people are getting more clued in about moisturizing, nourishing their skin, hydration, and even aromatherapy. Plus, there's a bigger focus on skincare in general, leading to higher demand for these amazing body oils. And let's not forget the power of e-commerce! It's totally changed how these products are sold, giving us, the customers, a massive range to pick from. So basically, there's a body oil out there for everyone, no matter your budget!

Body oil is a type of product mainly designed for application on the skin. It consists of coconut oil, jojoba oil, and almond oil and contains additional ingredients like vitamins, and antioxidants. In addition, some formulations provide anti-ageing properties, etc. It comes in different types and packaging shapes to serve different preferences and skin care needs.

Key Market Drivers

Growing Consumer Awareness

The body oil industry has witnessed a wider shift with consumers becoming aware of the benefits of skincare products n including body oil. The awareness campaign through the digital platform, and endorsement through the social media influencer. Influencers played a major role in creating awareness of skin care and positively impacted people. As the individual becomes more knowledgeable about body oil, the demand for body oil becomes the daily skincare routine.

Natural and Organic Trend

The market for body oil has been steadily expanding recently, and it is anticipated that this trend will continue in the years to come. This growth is driven by expanding disposable income, growing awareness of skincare, and growing preference for natural and organic beauty products. In addition, the growing popularity of self-care practices and the goal of having skin that appears radiant and healthy have increased the demand for body oil.

Emphasis on wellbeing

It has been seen that there is a shift in culture towards well-being and self-care. Body oil is a ritualistic practice contributing to mental and emotional well-being and for instance, relieving dry, scaly skin caused by changing weather, too-hot showers, and harsh cleansers. A good body oil works to hydrate the skin and lock in moisture. Contrary to what you might expect, oil is absorbed quickly without leaving a greasy residue.

Hydration and anti-ageing focus

The wellness industry focuses on skin hydration and anti-ageing benefits. These oil provide deep moisture to the skin which is ever lasting. Various formulations of natural ingredients of Vitamin A have proven efficacy in boosting collagen production and improving skin elasticity. Vitamin E, chamomile, lavender, and sunflower oil have anti-inflammatory properties that relieve irritation. The vitamins also work in tandem to improve the skin’s thickness and add moisture content to it. In addition, the mineral oil infused in the formula has anti-ageing benefits and moisturizes the facial skin.

Key Market Challenges

Differential

Standing out from numerous competitors becomes challenging. Brands have the pressure to make the best products, at the best-selling price through innovative formulation, and distinct market strategy.

Brand Loyalty

With many choices found at to the customer, building, and maintaining brand loyalty. Encouraging repeated customers to make purchases and fostering a loyal customer base is a basic requirement, as consistent quality, effective and efficient marketing, and a positive impact on brand image.

Price Wars

With the increasing competition that leads to price wars, where brands may engage in aggressive piece strategies that attract customers, this benefits consumers and impacts the profit margins and sustains market players.

Economic factors

The economic fluctuations and uncertainties in disposable income can have a huge impact on consumer spending on nonessential products i.e. premium body oil, economic factors can reduce the purchasing power of the consumers. With the rise in inflation, the price of the product may hit high if the consumer income doesn’t rise with inflations which leads to a fall in the purchasing power of the consumer.

Retail Shelf Space

In the retail store, there is limited shelf space for the brands that want to secure prominent space. There is tough competition for visibility and brands must vie for strategic positions in the consumer's eyes. The online platform offers more space but there is tough competition for visibility in the digital space.

Supply Chain Disruptions

Market of body oil for instance many industries are susceptible to supply chain disruptions. Events such as natural disasters, pandemics, and geopolitical issues can impact the source, production, and distribution of the raw material.

Marketing Noise

The sheer volume of marketing from various brands created “noise” and made it difficult for a single brand to make space in the market and effectively communicate its value proposition to consumers. Cutting through this noise requires impactful and strategic market campaigns.

Market Saturation

The market has become saturated with body oil due to similar product availability which makes it challenging for the consumer to discern the differences between brands. This saturation may lead to commoditization as products are perceived as interchangeable and consumer decisions become more focused on price rather than unique product features and benefits.

Key Market Trends

Sustainable and Clean Beauty

The consumption of body oil has been increasing with sustainable and clean formulations. Brands are responding by incorporating eco-friendly packages with responsible sourced ingredients and transparency.

Personalization and Customization

Brands have started to offer customized oil formulations allowing the consumer to tailor their products as per their requirements. The customer can include vitamin A, vitamin E, chamomile oil, lavender oil, and sunflower oil in their product as per their requirements and suitability.

Social Media and Digital Influence

E-commerce dominance

The online platforms offer their customers a wide range of products and a convenient shopping experience. E-commerce created the growth for skin care products, the popularity of influencer suggestions, increasing skincare routine recommendations by specialists, and the potential of skincare brands. E-commerce made it possible to avail products on their models i.e. B2B and B2C.

Inclusive Beauty

There is a significant growth in the use of body oil products. Brands are expanding their product range to cater to a diverse range of skin tones and types, ensuring they are offering inclusive products to their customers.

Rise of niche and indie brands

Niche and indie brands are gaining a stake in the body oil market. These brands often focus on unique formulation, and ethical practices, providing consumers with alternatives to mass-market products.

Wellness integration

Body oil is increasing at a pace with positioned as a wellness product, promoting relaxation and stress relief. Aromatherapy blends and formulations designed to enhance mental well-being align with broader trends of holistic wellness.

Technology Integration

Technology has been incorporated into skincare with innovations like smart sensors and apps that assess skin conditions and recommendations for personalized body oil products. The Global Cosmetic Industry has marked AI as the biggest emerging technology in the beauty industry. With innovative methods being developed for consumers, R&D, and cosmetic testing that utilize AI, there is significant potential being uncovered daily for skin care technology—algorithmic processes, machine learning, and artificial intelligence to provide more customer-centric experiences.

Segmental Insight

Type Insights

Based on the type, the Body Oil Market is segmented into wet oil and dry oil. The wet oil segment accounted for a significant market share, and it is estimated that it will grow rapidly during the projected timeframe due to various factors such as increasing awareness of skin care, benefits on the skin, moisturizing, protective, and antibacterial qualities.

They have essential ingredients such as vitamins, fatty acids, antioxidants, and polyphenols, among others. They include avocado, sesame, safflower, camellia, grapeseed, and rosehip oil, or combinations of these oil. They are used as a substitute for body lotions and have several benefits, such as maximizing the amount of moisture content and cleansing and exfoliating the skin

Regional Insight

Okay, so looking at the regions, Asia Pacific was the big winner in 2022, grabbing the biggest slice of the revenue pie. Seems like everyone there is switching to natural products and getting into "greenways" to chill out and boost their mental health, which is helping sales skyrocket! Plus, tons of cool little businesses and startups are popping up, fueling the growth even more. And speaking of growth, body oil is seriously trending right now and it looks like it's here to stay. People have more money to spend, they're getting smarter about skincare, and they're all about that natural and organic beauty life. Let's not forget everyone's obsessed with self-care and getting that gorgeous, glowing skin! North America, Europe, and Asia Pacific are seeing some serious growth in the body oil game. Beauty and wellness are super hot right now, everyone wants natural and organic stuff, and the big players are all in these regions. Basically, expect body oil to keep booming thanks to folks getting more clued-in, having more spending cash, and craving those natural goodies. Oh, and brands are working with dermatologists and skin experts to get the word out, investing in research for exciting new ingredients, and beauty consciousness is just going through the roof!

Recent Developments

In 2023, Unilever Industry launched a new range of Vaseline body oils – super gentle and easy on the wallet, perfect for everyday budgets! Thanks to its popularity on social media, Vaseline is reaching a whole new crowd. Even dermatologists in the US are recommending Vaseline products, and experts agree – it really works! But, let's be real, Vaseline is still the name everyone knows and trusts. This new Vaseline body oil line offers a wide selection, using a scientific approach to give you the best of both worldsscience and beauty. They're designed to tackle those specific skin issues, especially for folks with melanin-rich skin.

Key Market Players

• P&G
• Avon
• L'Occitane
• Clarins
• Unilever 
• Aveda
• Neutrogena
• Suki
• Desert Essence
• E.T. Browne Drug

Report Scope

In this report, Global Body Oil has been segmented into the following categories, in addition to the industry trends which have also been detailed below.

• Global Body Oil Market, By Type

• Global Body Oil Market, By Distribution Channel

• Global Body Oil Market, By Region

o Middle East and Africa

Competitive Landscape

Company Profiles

found at Customizations

Global Body Oil report with the given market data, Tech Sci Research offers customizations according to a company's specific needs. The following customization options are found at for the report.

Company Information

Detailed analysis and profiling of additional market players (up to five).

Global Body Oil is an upcoming report to be released soon. If you wish an early delivery of this report or want to confirm the date of release, please contact us at